Audio Streaming on Smartphones Grows in Popularity

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More Americans are regularly streaming audio on their smartphones: research from Nielsen’s Total Audience Report [download page] shows that the number of US adults streaming audio on their smartphones in Q1 2020 grew by 28% over the same quarter last year. In the first quarter of 2020, almost two-thirds (64%) of US adults streamed audio… Read More » The post Audio Streaming on Smartphones Grows in Popularity appeared first on Marketing Charts .

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One-Quarter of TV Time is Now Spent Streaming

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Many US adults say their favorite way to spend an evening is in front of the television, and for streaming capable households in the US, more of those evenings are likely spent streaming content on their TV screens. Nielsen’s most recent Total Audience Report [download page] finds that, among streaming-capable homes, one-quarter of TV screen… Read More » The post One-Quarter of TV Time is Now Spent Streaming appeared first on Marketing Charts .

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More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services

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Last year, the number of on-demand audio streams grew by almost one-quarter (23.8%) from the year before to reach 745.7 billion streams. While digital music streaming ad spend is still small, some growth is expected in the next few years. And while a lot of advertisers’ focus is being directed towards streaming video, recent findings… Read More » The post More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services appeared first on Marketing Charts .

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