What TikTok teens fooling Trump means for the 2020 election

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Though teenagers on TikTok may have tricked the Trump campaign during its recent rally, the same forces on social media could be used to undermine election integrity in November. The lower-than-expected attendance at President Trump’s rally in Tulsa on June 20 was attributed, at least in part, to an online army of K-pop fans who used the social network TikTok to organize and reserve tickets for the rally as a means of pranking the campaign . Read Full Story

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Assemble the shadow cabinet: How Joe Biden can beat Trump at his own reality TV game

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With a little bit of creativity, Biden can pioneer an entirely new kind of remote campaign—a savvy twist on microtargeting for the social media era. Maybe none of this matters. Maybe the presidential election will be solely determined by how Donald Trump handles the coronavirus, and the end result will be the same whether Joe Biden runs an effective, vigorous campaign or goes on vacation for the next six months. But if you’re a Democrat, hiding out in your basement doesn’t feel like a winning strategy. Biden’s home videos and avuncular podcast, “Here’s the Deal,” aren’t exactly catching fire. Meanwhile Trump is dominating the airwaves, using daily coronavirus briefings to broadcast political rallies from the White House lawn. Team Biden needs to amp up the X factor if it wants to recapture the public’s waning attention. Read Full Story

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Report: Trump Facebook campaign tried to deter Black voters in 2016 suppression effort

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Trump’s data science team profiled mainly Black and minority voters and used the detailed data to target them with ads to convince them not to vote. The election victory of political novice Donald Trump in 2016 resulted from a confluence of factors, including Russian disinformation, nationalist political winds, anger at “establishment” politicians, low voter turnout, and the rise of social media as a primary source of news and political messaging. One of the main ingredients in the Trump campaign’s (and the Russian GRU’s) recipe for winning was using social media—primarily Facebook—to convince people not to vote at all. Read Full Story

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How coronavirus could completely upend the 2020 presidential campaign

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From debates with no audience to cancelled rallies, the election is going to look very different, with a steep drop in canvassing and traditional face-to-face contacts and an increased reliance on digital messaging and TV advertising. In recent weeks, the Trump administration’s handling of the coronavirus has become a major issue in the presidential campaign, with both Democratic frontrunners Joe Biden and Bernie Sanders criticizing the president’s initial attempts to minimize the severity of the virus. Read Full Story

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4 Ways to Use TikTok for Business

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Wondering how to use TikTok for your business? Looking for tips to increase your TikTok success? In this article, you’ll discover four ways your business can succeed on TikTok. Is Your Audience on TikTok? TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than […] The post 4 Ways to Use TikTok for Business appeared first on Social Media Marketing | Social Media Examiner .

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Vote for Breonna Taylor: The campaign behind those White House lawn signs

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Courageous Conversation Global Foundation flips the script on campaign lawn signs to encourage Americans to vote for victims of police brutality. While the Trump administration has used the White House as part of its messaging around the president’s victory against the COVID-19 virus, another group has also seized the power of the White House backdrop to deliver an election message. Read Full Story

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New Biden campaign ad fights Trump BS fire with Trump BS fire

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In response to President Trump using Dr. Fauci’s words out of context, the Biden campaign did some selective quoting of Trump himself. One of the most common new hobbies over the past four years has been for critics of President Trump to retweet his old tweets that directly contradict something he’s said or done on any given day. There’s always a tweet, right? Last month, the Biden campaign used a 10-second clip of President Trump during a rally speech saying, “If I lose to him, I don’t know what I’m going to do. I will never speak to you again . . . . You’ll never see me again.” Read Full Story

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This 10-second Trump clip is the best Biden ad of the 2020 Presidential campaign

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It only took a few hours before the Biden campaign turned a riff from a President Trump rally into a brilliant slogan. On Saturday evening, President Trump held a campaign rally in Fayetteville, North Carolina. He began his speech by praising recently deceased Justice Ruth Bader Ginsburg, then assuring his gathered supporters he would answer their chants to “Fill that seat.” Read Full Story

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How to Set Up and Measure a TikTok Influencer Marketing Campaign

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Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok? In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign. How TikTok Influencer Campaigns Work While still in its infancy, TikTok has become ripe for businesses interested […] The post How to Set Up and Measure a TikTok Influencer Marketing Campaign appeared first on Social Media Examiner | Social Media Marketing .

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How to Use TikTok Analytics for Business

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Is your TikTok marketing working? Wondering how to find and use TikTok Analytics? In this article, you’ll discover how to read, analyze, and interpret your TikTok Analytics metrics to improve your TikTok marketing activities. How to Access TikTok Analytics To get access to TikTok analytics, you need to have a TikTok Pro account. If you […] The post How to Use TikTok Analytics for Business appeared first on Social Media Marketing | Social Media Examiner .

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Facebook had a design to flag Trump’s hate speech . . . in 2016

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So where the heck is it now? It seems like a lifetime ago. But after Donald Trump won the 2016 election, much of the social media industry seemed to be having an awakening about the role it played in misinformation. From its easy sharing buttons to its suggestive algorithms, Facebook, in particular, enabled the spread of Russian propaganda that helped get Trump elected . Read Full Story

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