What Readers Want During COVID-19: Content Ideas for Every Niche

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Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this So, I spent hours using Ubersuggest , putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly. My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months. Travel I’ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities. Travel insurance While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they’re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers. In either case, people are looking for information about travel insurance and how it can help them. Train travel It seems that train travel falls into an ambiguous category that people are asking about. I’m not here to say whether it’s safe or not (as that is obviously not my area of expertise). As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives. Virtual travel For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining …

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Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

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Posted by Domenica You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial , but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite. So, what's next? Two questions you might ask yourself are: Do I have unrealistic link expectations for my link-building content? Is my definition of success backed by data-driven evidence? Fractl has produced thousands of content marketing campaigns across every topic — sports, entertainment, fashion, home improvement, relationships — you name it. We also have several years’ worth of campaign performance data that we use to learn from our successes and mistakes . In this article, I’m going to explain how businesses and agencies across seven different …

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How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

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Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode , the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written. And it was published in 1486, more than 500 years ago. How-to content isn’t new, and from what I can tell, it isn’t going anywhere. Look at how many search results come back when you narrow content down to titles including “how to.”   It’s not just that there’s a ton of this type of content, either. People want to read it. …

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How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

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Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode , the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written. And it was published in 1486, ore than 500 years ago. How-to content isn’t new, and from what I can tell, it isn’t going anywhere. Look at how many search results come back when you narrow content down to titles including “how to.”   It’s not just that there’s a ton of this type of content, either. People want to read it. …

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

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Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after …

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Why consumers follow and unfollow brands on social media

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30-second summary: Sprout Social has been compiling a consumer index report of social media trends since 2013. Their 2020 report contains new insights and statics about how brands and consumers interact on social platforms. Marketers can use this information to better align their social media strategy to their customers’ expectations, ensuring that their content resonates. The survey revealed that 89% of consumers will buy from a brand they follow on social media and 75% will increase spending with that same brand. Understanding why consumers follow (and unfollow) brands, what type of content they’re most (and least) interested in, and what stand-out brands are doing right can help marketers gain more followers, while driving leads, sales, and growth for their organization. Sprout Social’s 2020 consumer index survey, Edition XVI: Above & Beyond , found that 50% of consumers have increased their social media usage in the past six months. The data …

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How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

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Posted by KristinTynski For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve. While typically you need to invest in ongoing content generation and promotion, extraordinary examples like these demonstrate the impact this kind of work has over the long-term. Content marketing + digital PR case study: ADT ADT is a household name with good domain authority, providing a great base to start from. We knew that …

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

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Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after …

More

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

{ object.primary_image.title }}

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after …

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What Readers Want During COVID-19: B2B Edition

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Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas , which, frankly, is an excellent subject. At first I was stumped about how to determine this, but then I decided that a different tool could do the trick. Exploding Topics , the new tool by Brian Dean (Backlinko) and Josh Howarth, explores topics that are surging in popularity but haven’t hit their peak. This time around, rather than focusing on specific keywords, I focused on overall trends so we can identify which categories might be of interest to your target businesses and their audiences. Then, you can examine whether these trends make sense for your …

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How I Generate 18,800 Visitors from Google Without SEO or Ads

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If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way . It’s so effective that it drove 18,800 visitors to my site in the last 3 months. Just look at the screenshot above. So, what is it? Google Discover Similar to how you have feeds on Facebook, Instagram, and Twitter, did you know Google has a feed for you. It’s called Google Discover. If you mainly use Google on your laptop or desktop computer, chances are you haven’t seen it. But if you have the Google mobile app or the …

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