Half of Marketers and Advertisers Think All Future Live Events Will Have a Virtual Dimension

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The future of in-person business has become uncertain since the outbreak of COVID-19 and the necessity of social distancing. In light of this, a recent report [download page] from The 614 Group outlines what marketers and advertisers think an alternative future, without various facets of in-person business, could look like. The survey of just less… Read More » The post Half of Marketers and Advertisers Think All Future Live Events Will Have a Virtual Dimension appeared first on Marketing Charts .

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What Are You Getting Out of Your Digital Analytics?

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Some 86% of marketing decision-makers consider predictive analytics to be critical or very important to their firm’s marketing objectives, according to a report [pdf] from Google and Forrester Consulting. The study, exploring the future of analytics, finds that while firms are making progress with their tools and capabilities, there is some room for improvement. In… Read More » The post What Are You Getting Out of Your Digital Analytics? appeared first on Marketing Charts .

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Agencies’ Planning Function Grows in Importance During Pandemic

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The majority of strategists agree (27%) or strongly agree (68%) that clients need strategists more in a time of uncertainty. The COVID-19 pandemic certainly qualifies as one of those times… Here’s what a global survey [subscription required] of agency strategists from WARC reveals about what the future holds for their function. Some 7 in 10… Read More » The post Agencies’ Planning Function Grows in Importance During Pandemic appeared first on Marketing Charts .

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Explainer: What's next for privacy laws?

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IAB Australia hosted a data governance and consumer privacy webinar recently. As part of this, principal of one of Australia's most respected experts in privacy law and practice, Salinger Privacy, Anna Johnston, shared her thoughts on the future of privacy for the Australian and global media and marketing industry.

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How to Improve Your Facebook Ads With Customer Research

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Are your Facebook ads failing to convert? Are you surveying your customers? In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads. #1: Create Your Customer Survey The truth is customers don’t know what they want. Renowned marketer and best-selling […] The post How to Improve Your Facebook Ads With Customer Research appeared first on Social Media Marketing | Social Media Examiner .

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