4 beautifully designed video games to distract you under lockdown

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Get sucked in for hours at a time. What else do you have to do? In her book How Games Move Us (2016), computer games researcher Katherine Isbister writes that her friends and colleagues believe that gaming might numb people’s emotions. Given the possible connection between games and violence , it may be understandable that they think this, but Isbister disagrees with them. She writes that “games can actually play a powerful role in creating empathy and other strong, positive emotional experiences.” Read Full Story

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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

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Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. EA Games, for example, increased its market value from $4 billion to $33 billion in just six years after introducing GaaS content. Games as a Service acts as a continuous revenue service for developers, allowing them to break their reliance on the one-time purchase. With more games being developed every year, GaaS gives them a competitive advantage in the fight for user attention. It also allows advertisers to get exposure in some of the most popular games played in today’s market. What Is Games as a Service (GaaS)? Games as a Service refers to games that operate without initial purchasing costs and instead, make their profits …

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Older Adults Spending More Time and Money on Video Games

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It’s been established that the image of the stereotypical video game player differs considerably from what the average gamer really is. Even with some myths dispelled, gaming is still perceived as an activity for younger people. However, data [press release] from The NPD Group indicates that older US adults are upping their investment in –… Read More » The post Older Adults Spending More Time and Money on Video Games appeared first on Marketing Charts .

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