What is App Store Optimization?

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With over 4 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization is so crucial. But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well. What is App Store Optimization (ASO)? App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store. The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your app. The ASO process also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. When you learn more about which keywords are being used, you will better understand your potential customers’ language so you can hone in on the best keywords to use. Why is ASO Important? According to Forrester, 63% of apps are discovered through app store searches . This makes search in the app store the most used method for discovering and downloading new apps. Recently, at Google I/O, Ankit Jain reported that “ For the average app, search actually makes up the vast majority of installs. ” Simply put, this means that: If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app. With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that most publishers are not investing in app store optimization. So here’s my gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success. How to Help Your App Rank: The Basics of ASO Much of what I’m about to explain is going to be SEO basics. If you’re already familiar with these for web searches, there are still a few key differences within the App Store. Let’s start by breaking down the …

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9 Great Mobile App Analytics Tools

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You’ve done the incredible—you’ve built an app and started marketing it . While congratulations are in order, making the app is just the first step on your path to app success. The next (and arguably most important) step is optimization. With consumers spending four and a half hours per day on their phones, it pays to make sure your app is earning some of that heavy time-spend. And better visibility can pay. On average, consumers spend $120B in the app store and $190B on mobile ad spend. You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data. Mobile App Analytics Mobile app analytics aren’t too different from their web counterparts; they track and analyze user activity and events …

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SEO Copywriting: How to Write Content For People and Optimize For Google

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One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. To thrive, your online business must go beyond simply “writing content.” Your content needs to accomplish two goals: solve a particular problem appeal to the end-user (customers, clients, prospects, readers, etc.), How do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO …

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How to Run Sponsored App Ad Campaigns

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You created an app. Now you just need to drive traffic to it. As a marketer or app creator, you might not know where to start to drive app downloads. It might not be as hard as you think. You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? Let’s cover what you need to do to get started and optimize your chances of success. This includes how to use a sponsored ad campaign to get traffic directly to your app through major players like the Apple App Store and Google Play. We’ll also cover which metrics you’ll want to track and how to create compelling app ads to encourage engagement and installs. Let’s get started by explaining precisely what a sponsored app ad campaign is. What is a Sponsored App Ad Campaign? Sponsored ads allow …

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10 eBay SEO Tips to Drive Sales

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There are two billion transactions made on eBay every day, and most consumers spend only around eight minutes on the site to make those purchases. That’s a vast untapped market if you’re not on the site yet. But, if your focus is on SEO for traditional search engines, you may be hesitant to try this site. However, you’re in luck, as eBay is more-or-less a hyper-focused search engine. That said, eBay SEO isn’t identical to Google SEO. That’s why, to drive sales on eBay, you must master eBay SEO. How Does eBay’s Search Engine Work? Cassini isn’t quite like Google because eBay users are often coming to buy rather than browse. As a result, Cassini and eBay try to make the process of finding items, learning about them, and deciding to bid or buy as efficient as possible. While keyword relevance plays a huge role, Cassini also focuses on other …

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10 Tips for Etsy SEO

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With a reported 3.68 million active sellers on Etsy , it can be daunting to figure out how to ensure marketplace visibility. How will new customers find your store with thousands of similar offerings? How do you ensure your products appear in a prime position on the search list? The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Why You Need an SEO Strategy For Your Etsy Shop Search engine optimization (SEO) refers to the practice of developing content, copy, visuals, and a slew of other factors tailored to increasing search visibility. While the topic of SEO generally focuses on search engine results pages (SERPs), similar strategies can be employed by the savvy Etsy store owner to ensure products and store listing manifest at the top of the e-commerce site’s search function. How Etsy Search Works The Etsy search function is engineered to …

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What Are Google Customer Reviews?

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With the competition becoming fiercer every day, e-commerce businesses need to pull all the stops to ensure they continue beating the competition . One simple yet powerful marketing tool you can use to your advantage is the Google Customer Reviews feature. Research shows that 70 percent of people trust online reviews more than they trust advertisements. That’s why getting as many reviews as possible from your customers can be one of the best things you can do for your business. Google has made that easy with Google Customer Reviews. Let’s dive right in and see what these reviews are all about. An Overview of Google Customer Reviews Google Customer Reviews is a service that allows businesses to collect reviews on their website. To participate in Google Customer Reviews, you must have a Google Merchant account. Google does most of the heavy lifting by helping collect customer feedback for you. To …

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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

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Top Google rankings are a pinnacle of online business success. According to Backlinko , the first result on Google gets 31.7 percent of all clicks — while results on the second page receive just .78 percent of clicks. I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized. I wish I could tell you there’s a magic button that ranks your site #1 without fail. The truth is, it takes resourcefulness, dedication, persistence, and creativity. This is especially true because of the constantly-changing nature of Google’s algorithm. While there’s no magic, there are steps you can take to soar to the top of a search engine results page (SERP). I learned this the hard way. But luckily, you don’t have to. I’m going back to basics with …

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How to Find and Grow Your Amazon Sales Rank

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Are you a seller on Amazon? If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business. What is Amazon Sales Rank? Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its overall category and respective subcategories. What does that mean? Let’s look at Jenga’s performance . While Jenga scored position three in the overall category of Toys & Games, it earned the number one rank in Stacking Games. With this level of visibility into performance, sellers can view performance on multiple levels. Amazon sales rank can range from one to over a million, with lower scores indicating superior rank. The metric is calculated hourly using the number of recent sales, as well as historical sales in relation to other products in the same category. Wondering how …

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Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

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Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level. According to Google , searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of …

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Best WordPress Plugins

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What do sites like Bloomberg, Disney, BBC America, MTV, and Facebook have in common? They all use the WordPress content management system (CMS) to power their websites. Honestly, we aren’t surprised. WordPress is awesome. But while it does offer lots of flexibility in features, there’s still a certain extent of functionality missing from the core software. WordPress’s core software is kind of like an incomplete puzzle. And WordPress plugins are the missing pieces. A plugin is a bit of code that is added to WordPress. Users add them to improve their WordPress sites in all kinds of ways, including article enhancement, security, managing comments, and optimizing content to rank higher in search engines. In short, it can make a website look more professional, run faster, and enhance functionality. There …

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