What if everyone simply stopped paying their student debt?

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People owe so much money in student debt, they actually have an incredible amount of power over the banks that own the debt. The Debt Collective wants to help them use that power. If you went to college in the United States, you probably have student debt; in the class of 2018, 65% of graduates did, with an average debt of $29,200. And it probably feels like a very personal burden. But a growing movement of debtors looks at it differently: Collectively, graduates owe $1.6 trillion . If you look at debt more broadly, U.S. households owe $14.15 trillion, including medical debt, credit card debt, and housing debt. But for debtors that work together, the sheer scale of their debt isn’t a liability, it actually gives them power. What if everyone just decided to stop paying their loans? Read Full Story

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What The Coronavirus (COVID-19) Means For Marketers

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By now you have heard about the Coronavirus . The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 15,000 new cases a day and it’s growing fast ? No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. And because my ad agency works with hundreds of companies in all the major sectors and we have 7 offices around the world, we are already starting to see how it is impacting marketing (I’ll share the data below). So what does this mean for you? Well, before I go into that, let me be clear on what marketers should NOT do. Don’t exploit the situation The first …

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How to Leverage Storytelling to Increase Your Conversions

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In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers . At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. Why does it work? Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Our readership is drowning. Most people scan web content, looking for something that stands out. If they don’t find …

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How to Create 10x Content — Best of Whiteboard Friday

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Posted by randfish Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about how to create 10x content. Now, for those of you who might need a refresher or who haven't seen previous Whiteboard Fridays where we've talked about 10x content, this is the idea that, because of content saturation, content overload, the idea that there's just so much in our streams and standing out is so hard, we can't just say, "Hey, I want …

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How to Get More Organic Traffic Without Doing Any SEO (Seriously)

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You all know SEO is a long-term game… at least when it comes to Google . And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO? Seriously. So, what is it? And how can you get more organic traffic? Well, this story will help explain it… The old days When I first started my journey as an SEO, I got really good at one thing. Getting rankings! Now to be fair, this was back in 2003 when it wasn’t that hard to rank on Google (or any other search engine for that matter). Stuff some …

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Risk-Averse Link Building - Best of Whiteboard Friday

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Posted by rjonesx. Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In this classic Whiteboard Friday chock full of evergreen advice, Russ Jones breaks things down. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of great research, but I'll tell you, my first love in SEO is link building. The 10 years I spent before joining Moz, I worked at an agency and we did a lot of it, and I'll tell you, …

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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

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No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to massive stress. According to business coach Michael Hyatt, 45% of entrepreneurs are stressed . So, what’s an overworked entrepreneur to do? There are plenty of answers, and not everyone works for every type of entrepreneur. But the answer more and more business owners are turning to is a simple one: outsourcing. Outsourcing is giving your work to someone else outside of your main business. That could be through freelancing, or by hiring another firm (like a call center) to handle segments of your business. You could even outsource by shipping a business process like manufacturing overseas. For most small business …

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Ubersuggest is Now More Free

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Please read the whole post as I have a few surprises for everyone and it affects all member types. A month or so ago, I blogged about the future of Ubersuggest and how there will still be free plans along with paid ones. But as you probably noticed, the free plan wasn’t as generous as you were hoping for. And with Coronavirus growing at a rapid pace and affecting so many people and businesses, I thought I would do my part and help small businesses out. Because if I help you grow a bit more without spending money, hopefully, you won’t have to lay off any people and, ideally, you will even be able to hire a few more people. So today, I have made Ubersuggest “more free” and over the next week, it will become even more free. What does that mean? Let me break it down for you… …

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How to Choose The Right Conversion Rate Optimization Agency

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Did you recently find out that your conversions are low compared to the industry average? If that’s the case, then you need to hire a Conversion Rate Optimization Agency that can help you fix this issue. Today we’ll go over everything you need to be aware of before hiring the right agency for your business. First of all, you should… Know Your Goals and Desired Outcomes You are about to hire a CRO Agency and there are countless Conversion Rate Optimization companies out there. In order to choose the one that will suit your exact situation, you’ll need to ask yourself what do you need ? Because many times these agencies specialize in multiple marketing skills such as SEO , Business Strategy, SMM , Consulting, Pay Per Click , A/B testing, Funnel Optimization, Consulting, etc. Your best approach is to find out the exact things you need help with and …

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To thrive in the future, you need to embrace the concept of lifelong learning

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It’s no longer enough to rely on the university model. Picture yourself at a college graduation day, with a fresh cohort of students about to set sail for new horizons. What are they thinking while they throw their caps into the air? What is it with this thin sheet of paper that makes it so precious? It’s not only the proof of acquired knowledge but plays into the reputation game of where you were trained. Being a graduate from Harvard Law School carries that extra glitz, doesn’t it? Yet take a closer look, and you’ll see that the diploma is the perfect ending to the modern tragedy of education. Read Full Story

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