What gives Americans hope? Science

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When they hear the word “science,” 63% of respondents said the word “hope” comes to mind. Harley-Davidson is one of the most iconic brands in the world. Harley-Davidson, however, doesn’t sell motorcycles–it sells a lifestyle. Look at any Harley-Davidson advertisement and you will see someone riding the open road. The Harley-Davidson brand is about freedom. Attitude. Living by your own rules. Read Full Story

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25 Marketing Books You Should Be Reading

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Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer philosophical approaches that apply to circumstances far beyond the realm of marketing, while simultaneously providing insight into some of the most successful campaigns of our time. If you’re on the hunt for a great marketing read that will stimulate you from start to finish, check out these 25 marketing books. 1. Permission Marketing: Turning Strangers into Friends and Friends into Customers This narrative is incredibly compelling and appeals to marketers of all kinds, regardless of whether you work for an agency or a company. In these pages, you’ll find advice from Seth Godin, marketing entrepreneur and author of 19 best-selling …

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

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Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. 1. Influence Drives the Value of Your Product Influence marketing is here to stay, so you should embrace it. Influence is your ability to persuade others to adopt your own perspective. You believe in your product (e.g., online course, ebook, software), so you naturally want others to believe in it, too. Your ability to persuade others …

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How Adobe uses AI internally to drive growth

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30-second summary: Adobe’s attribution modelling is increasingly data-driven with an incremental approach to assigning credit to touchpoints AI feeds into propensity modelling to predict the likelihood customers will purchase, upgrade, churn Tools and techniques are getting more sophisticated with AI, but there are always bumps in the road Understanding your business, as well as a basic understanding of data science are key marketer skills in the AI era This past Thursday, Adobe’s Director of Business Strategy Don Bennion gave an enlightening presentation at our online AI in Marketing event . The talk offered practical advice and examples of how Adobe has increasingly used artificial intelligence and machine learning in their internal activities in recent years. Their practices are borne from the predictive power of customer experience metrics and their own data driven operating model (DDOM). The company is now moving to make these tools and techniques available to external partners. …

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How These 9 Savvy Entrepreneurs Sell on Instagram Without an E-commerce Shop

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Are you hoping to sell products online, but don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? If you have an e-commerce shop, do you want to streamline the process to make it easier for your customers to purchase your product? If that’s you, then Instagram may be the answer. In fact, I generated $332,640 in three months from Instagram, and at least 80% of all users follow at least one brand on the platform. I’m not the only one who has found success selling on Instagram by leveraging features, tools, and creating an awesome Instagram bio. Why Sell on Instagram? According to PewResearch Center’s 2016 Social Media Update , 32% of Internet users are using Instagram. At least half of all Instagram users use the platform every day. It’s worth noting that women are typically more likely to use Instagram than …

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How to Make Evergreen PPC Ads

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Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates. Plus, they guarantee your paid ads can generate leads every day with minimal effort on your part. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy. Trending Topic vs Evergreen PPC Ads First, let’s cover the difference between an evergreen ad and a non-evergreen ad. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns. They might include new information, new tools, or recent trends to make consumers stop and stare. Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a …

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Pfizer unveils its first major logo redesign in 70 years

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A new brand identity aims to embody the pharma giant’s shift from pills like Advil and Viagra to the science of vaccines. Pharmaceutical giant Pfizer has unveiled its most significant brand refresh in about 70 years. It includes a new logo, dropping the blue pill shape for a double helix-inspired mark, which conjures the science that gave rise to the company’s COVID-19 vaccine. It’s the final step in a shift the company began in 2019, moving from a diverse collection of consumer brands to a more science-driven agenda creating prescription drugs and vaccines. Read Full Story

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How to Find Your Target Audience

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When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot . Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap . Now, let’s look at NeilPatel.com. Can you guess how many visitors I’m getting each month? I’m generating roughly 8.717 million visitors a month from 3.616 million people. When you look at it from a unique visitor perspective, HubSpot is getting 3.24 times more unique visitors than me. So, in theory, I should be worth roughly 3 times less than them, right? Well, technically I’m not even worth 1/10th of them. Not even close. Why is that? It’s because I didn’t go after the right target audience, while HubSpot did. …

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