What ghost-designing for Martha Stewart taught this creative about leadership

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Delanie West has had an illustrious career, designing for everyone from Martha Stewart to Faber-Castell, where she developed the first reversible sequin toys (which are now everywhere). Then she struck out on her own: “I had always found myself to be the only Black woman doing what I’m doing throughout my career.” Delanie West is founding creative director of the brand and consulting business Be Super Creative . She is also chief operating officer at Healthy Roots Dolls and partner & chief strategy officer at Black Creatives. She spoke to Doreen Lorenzo for Designing Women , a series of interviews with brilliant women in the design industry. Read Full Story

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Top 10 marketing-related AI thought leaders to follow

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30-second summary: AI can help marketers deliver better overall customer experiences across all digital channels. The key to success is in using it logically, ethically and in key areas where it can assist, save time and resource and help scale campaigns and performance. To gain a better understanding of the benefits to marketing it is best to build your knowledge from a wide range of perspectives to identify the best use cases. We look at 10 influencers worth following to get a good handle on how AI can and should effect the marketing sector. Adoption of Artificial intelligence (AI) is growing worldwide, with a recent IDC report identifying the ability to deliver a better customer experience, greater employee efficiency and accelerated innovation as the leading drivers for adoption. AI now powers marketing processes across the customer journey, from insights, search optimization and content marketing to personalization conversion optimization, predictive analytics, …

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Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

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Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO . Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have 326 SEOs complete the survey, including a significant number of female, BIPOC, and LGBTQ+ participants. These are important voices that need to be heard, but as we analyzed the data, we were careful not to generalize the industry as a whole without accounting for potential sampling bias. We addressed this by looking at groups …

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13 influential marketing technology leaders

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30-second summary: Following a survey and some editorial research, we have highlighted 13 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Scott Brinker, Tamara McCleary, Ann Lewnes, Des Cahill, Stephanie Buscemi, Tony Ralph and David Encizo, amongst those named in the list. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. We asked you, our valued readers, to send us your picks and combined that with hours of relentless editorial research, to narrow down our list to 13 deserving people. So without further ado here are our list of 13 (in no particular order) who we …

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This app is helping Sierra Club, Fair Fight, and America Votes influence public policy

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Advocacy groups track countless pieces of legislation as they make their way through different governments bodies. Enview by Civic Eagle helps them organize and strategize. Yemi Adewunmi is co-founder and chief product officer at Civic Eagle. She spoke to Doreen Lorenzo for Designing Women , a series of interviews with brilliant women in the design industry. Read Full Story

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The future of experiences, according to a theme park designer

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Fri Forjindam’s clients include HBO’s SXSWestworld, Paisley Park, and Comic-Con, among others. Here, she weighs how theme parks can adapt for a COVID-19 world. Fri (pronounced “Free”) Forjindam is co-owner and chief development officer for Mycotoo, a global entertainment development and production agency that creates award-winning destinations, from theme parks and live events to museums and immersive brand experiences worldwide. She spoke to Doreen Lorenzo for Designing Women , a series of interviews with brilliant women in the design industry. Read Full Story

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I’m a Black leader. Here’s how I keep making D&I a priority when I feel like my life doesn’t matter

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The VP of diversity and communications at a creative agency says she uses these personal strategies as a Black woman to become a leader and continue her work in the corporate world. Since the death of George Floyd, I’ve read a profusion of articles and had an abundance of conversations. It’s the conversations with Black people in the ad industry that stood out to me. In each conversation, I notice the vacillation between hope and confusion. We’ve got your attention, but what took so long? Our colleagues see us, but we’ve always been here. Read Full Story

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Want to succeed in design and business? Support women

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Branding expert JinJa Birkenbeuel, who has done design work for Google, Tesla, and Facebook, shares her rules of success. Chief among them: Raise up women. JinJa Birkenbeuel is CEO of the branding agency Birk Creative, founder of The Honest Field Guide podcast, a songwriter in the band Utah Carol, and a business coach for underrepresented businesses, especially women-owned businesses. She spoke to Doreen Lorenzo for Designing Women , a series of interviews with brilliant women in the design industry. Read Full Story

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‘Blatant racism in practice’: For Pinterest whistleblowers, COO’s settlement is a slap in the face

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Critics say Pinterest’s $22.5 million settlement with its former COO highlights the company’s inequitable treatment of the Black women who first alerted the world to Pinterest’s discrimination problems. Earlier this week, Pinterest settled a gender discrimination lawsuit with its former chief operating officer for $22.5 million—one of the largest public individual settlements for gender discrimination in history. The seven-figure award goes to Francoise Brougher, once the number two executive at Pinterest, who says she was fired in retaliation for raising claims of pay disparity, discrimination, and exclusion at the virtual pinboard company. Read Full Story

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Why visual design has never been more important for educating the masses

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Graphic designer Denishia Macon talks to Doreen Lorenzo about design’s power to educate, brands chiming in on social justice movements, and the challenges facing Black designers today. Denishia Macon is the lead graphic designer and design consultant for Macon Designs . She spoke to Doreen Lorenzo for Designing Women , a series of interviews with brilliant women in the design industry. Read Full Story

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