What Facebook Watch Means for Marketers

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It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video . Videos range from mini-documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There was a set group of publishers at launch, but the company opened it up to other creators. How Does Facebook Watch Make Money? Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%. What Makes Facebook Watch Different From Other Streaming Services? The streaming video space is undeniably crowded, so Facebook had to find a way to make Facebook Watch stand out. There are three main ways Facebook Watch is different, all of which bode well for its staying power. Original video content : Viewed through a new tab called “Watch,” the content is mostly exclusive to Facebook Watch and can’t be seen anywhere else (with the exception of the live content available through deals like the one with Major League Baseball). Free : Because it’s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. All they have to do is be logged in to their Facebook account. Personalized: Finally, and perhaps most importantly, Facebook Watch is hyper-personalized in a way no streaming platform has been before. The New “Social Viewing” Trend: Facebook Watch Alternatives Facebook Watch’s personalization takes advantage of everything users already love about the platform – it’s personal, and it’s social. People love getting recommendations for the things they love, and they love sharing those things with friends. Facebook Watch provides personalized recommendations in its Discover tab, using fun, Facebook-esque categories like “Most Talked About,” “What’s Making People Laugh,” and “Shows Your Friends Are Watching.” Subscribing to a show instantly connects Facebook users with fellow fans through show-linked Groups. During a show, Facebook users get access to a live comment section where they can chat with other viewers and friends in real-time. All these features indicate a strong focus on social viewing. While the social viewing trend is new, we have seen it before. For example, Tumblr launched …

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The Advanced Guide to Facebook Watch

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In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 billion, according to Facebook . I covered Facebook Watch in a previous post when it initially launched. Since then, they have expanded their content offerings (even getting into the music space!) and added a ton of features for brands and marketers. In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured. Content on Facebook …

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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How to Engage Your Audience with Live Streaming

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Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. What Is Live Streaming? Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums. It’s a simple process to send a live feed over the internet to your audience, but it can have big results. By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, …

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How to Generate Leads From YouTube Live

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YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is . But people watch billions of hours of YouTube every day . That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. You wouldn’t do that, right? Live video is such an effective marketing method that I believe everyone should be using it. So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads. The good news is that you can start producing effective Live content in a matter of minutes. But first, you need to understand just how powerful Live video can be …

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What is Video Search and How Can it Help Your Business?

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Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business. In this guide, we break down video search engines and how you can use them to increase your traffic. What Is Video Search? The first thing we need to think about is why people search for videos in the first place. What makes someone look for a specific video? Why are they searching for that video? What are they looking to accomplish? All of these questions are important to answer, and we’ll address them, one by one. According to Google, people look for videos for three different reasons. …

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Content Marketing in 2021 and Beyond

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Let’s talk about content marketing. How’s it doing in 2021? Where might it be headed this year and next? Is it still the king? Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. They don’t want spam clogging their inbox. People want high quality, useful, relevant, and engaging content about things that matter to them. Craig Davis , the former Chief Creative Officer at marketing communications firm J. Walter Thompson, said it best: We need to stop interrupting what people are interested in and be what people are interested in. That’s content marketing in a nutshell. And yes, it’s still king, but it is evolving. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x …

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

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As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was dictated by the company’s suggested video algorithm . 70%. That number is huge . To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm. Here are nine ways to increase your organic reach on YouTube. The YouTube Algorithm’s Evolution What began as a venture capital-funded technology startup in 2006 is now our go-to spot for …

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10 Alternatives to Google Hangouts on Air

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Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark. Google Play Music, Google Glass, and now Google Hangouts on Air have been retired, which may come as a surprise to users who relied on these products. Don’t worry, though—it’s not all bad news! While you may have lost your favorite live-streaming service, there are plenty of Google Hangouts on Air replacements. What Was Google Hangouts on Air? Google Hangouts on Air launched in 2012, with Google adding live-streaming and community elements to their already existing Hangouts platform. At the …

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5 Unique Marketing Features of Vimeo

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Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing , you need to know about Vimeo. Creators and marketers use Vimeo in various businesses to create and share videos. Like YouTube, all types of companies can use the platform to grow their businesses, including small businesses, e-commerce, social media marketers, educators, fitness professionals, and creative professionals. Does Vimeo have any marketing potential, and is it right for your business? Or is it just another platform that will suck your time and offer no returns? Here’s what you need to know to figure out if Vimeo is right for you. What is Vimeo? Vimeo is a video-sharing platform that provides businesses and professionals with the tools they need to make, share, and market …

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How to Double Your YouTube Subscribers (Without Buying Them)

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Every minute, 500 hours of videos are uploaded to YouTube. With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. But what if you’re making a social media mistake ? What if you could break through the noise and become popular on YouTube? One of the best ways of measuring popularity on YouTube is by looking at the number of subscribers. The more subscribers you have, the more you can consistently achieve high view counts on your videos. Not everyone who is uploading a video to YouTube has laid out a strategy that will allow them to increase subscriber numbers, which leads some to buy YouTube subscribers — which is a huge mistake. When you buy YouTube subscribers, many of those accounts are fake. Even if they are real people, they are unlikely to engage with your content and …

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