What Are Teens Spending on During the Pandemic?

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Teen spending since the pandemic is at the lowest level recorded since Spring 2005, according to the latest figures from Piper Sandler. The report [download page] takes a look at changes in teen spending habits as well as the top channels and markets among this demographic. Most noticeably, the report labels teen spending in Fall… Read More » The post What Are Teens Spending on During the Pandemic? appeared first on Marketing Charts .

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What Are Teens Spending on During the Pandemic?

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Teen spending since the pandemic is at the lowest level recorded since Spring 2005, according to the latest figures from Piper Sandler. The report [download page] takes a look at changes in teen spending habits as well as the top channels and markets among this demographic. Most noticeably, the report labels teen spending in Fall… Read More » The post What Are Teens Spending on During the Pandemic? appeared first on Marketing Charts .

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TikTok Overtakes Instagram in Teen Social Preference

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It hasn’t taken long for TikTok to become a favorite among US teenagers. Indeed, after being deemed the third favorite social platform for teens in Spring of this year, it has sailed past Instagram to become the #2 platform for teens during Fall 2020, per the most recent report on teens from Piper Sandler. In… Read More » The post TikTok Overtakes Instagram in Teen Social Preference appeared first on Marketing Charts .

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Household Grocery Spending Rises During H1

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The impact of the COVID-19 pandemic on food shopping has been visible since the beginning of the crisis, with online grocery sales doubling in March and mobile e-commerce grocery spend growing in Q1, according to previous research. New data [press release] from NCSolutions highlights what these ongoing changes look like when it comes to household… Read More » The post Household Grocery Spending Rises During H1 appeared first on Marketing Charts .

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CMOs Turn to Social Media During COVID-19

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Since the beginning of the COVID-19 pandemic, people have been spending more time than usual on social media. In an effort to reach those audiences, a new report [pdf] from The CMO Survey shows that CMOs are allocating more of their marketing budgets to social media. The May 2020 survey of more than 270 top… Read More » The post CMOs Turn to Social Media During COVID-19 appeared first on Marketing Charts .

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Some Consumers Say Their Social Ad Engagement Grew During Stay-at-Home Guidelines

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Some 38% of US consumers are more open to engaging with ads on social media since the COVID-19 pandemic, but consumer sentiment has shifted since March, according to a report [download page] from Smartly.io. In what has been a changing landscape for most industries, the study examines what audiences expect from social advertisers and marketers.… Read More » The post Some Consumers Say Their Social Ad Engagement Grew During Stay-at-Home Guidelines appeared first on Marketing Charts .

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One-Third of Marketers Plan to Retain COVID-Induced Changes to Their Media Mix

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Consumers are spending less this year as a result of the pandemic. And, also as a consequence, some 6 in 10 marketers have seen their budgets cut since the start of the pandemic, with about one-fifth (39%) reporting cuts of more than 25%. Alongside these cuts, a report [download page] from OpenX and The Harris… Read More » The post One-Third of Marketers Plan to Retain COVID-Induced Changes to Their Media Mix appeared first on Marketing Charts .

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Netflix and YouTube Vie for Teens’ Video Time

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Netflix and YouTube continue to compete for the highest share of time teens spend watching video daily, as laid out in new data from Piper Sandler. As well as updates on the popularity of these video platforms, the “Taking Stock With Teens” survey checks in on a range of other preferences among this younger generation.… Read More » The post Netflix and YouTube Vie for Teens’ Video Time appeared first on Marketing Charts .

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The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year

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Since the beginning of the COVID-19 pandemic, B2B marketers have seen a shift towards digital when it comes to content consumption – and their own sales model. As such, it’s not surprising that the majority of B2B marketing leaders surveyed for a report [download page] from Gartner are expecting to increase their marketing budgets for… Read More » The post The Majority of B2B CMOs Expect to Increase Their Spending on A Variety of Digital Channels Next Year appeared first on Marketing Charts .

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Many Marketers Are Under More Pressure Than Ever to Prove Effectiveness of Ad Spend

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Since the events of 2020, more than 4 in 10 marketers are having to justify expenses that were never questioned before. This is according to a recent report [download page] from The Trade Desk. The pandemic has affected every industry in a variety of ways, but the 200 companies surveyed indicate how marketers are experiencing… Read More » The post Many Marketers Are Under More Pressure Than Ever to Prove Effectiveness of Ad Spend appeared first on Marketing Charts .

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TikTok’s Already the 3rd Favorite Social Platform Among US Teens

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When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues. But the latest report on teens from Piper Sandler (formerly Piper Jaffray) shows that a new player – TikTok – has made its way onto the scene and is quickly becoming a favorite with teens.… Read More » The post TikTok’s Already the 3rd Favorite Social Platform Among US Teens appeared first on Marketing Charts .

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