What Are Podcast Listeners’ Favorite Genres?

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Podcast listenership is on the upswing and is expected to make up more than half of total monthly digital audio listeners this year. There also seems to be a podcast genre for every taste. Here are the ones people are listening to most, according to research [download page] from Nielsen. The study found that Music… Read More » The post What Are Podcast Listeners’ Favorite Genres? appeared first on Marketing Charts .

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Heavy Podcast Listeners Take Their Favorites to Work

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The number of US adults who listen to podcasts on a daily basis grew by more than 3.6 million in 2019, with the average number of podcast episodes listened to per week increasing by 10%. In fact, data from Nielsen indicates that the total podcast audience is currently growing at a compound average growth rate… Read More » The post Heavy Podcast Listeners Take Their Favorites to Work appeared first on Marketing Charts .

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Podcast Listeners Are More Diverse Than the General Population

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Podcasts continue to grow in popularity, with the number of US adults who listen to them increasing each year. And, while the majority of podcast listeners are white, listeners in the US span ethnicities and races to a greater extent than the general population, per a report [download page] from Nielsen. Indeed, Nielsen’s data shows… Read More » The post Podcast Listeners Are More Diverse Than the General Population appeared first on Marketing Charts .

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Half of Young People in the US Have Listened to a Podcast in the Past Month

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The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019. While podcast listening has increased across all age groups, more young people between the ages of 12 and 34 listen than any other age group, per… Read More » The post Half of Young People in the US Have Listened to a Podcast in the Past Month appeared first on Marketing Charts .

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Forecast Says Spotify to Overtake Apple in Podcast Audience Size

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The number of monthly podcast listeners is expected to grow by 10.1% year-over-year in 2021, with an estimated 117.8 million listeners tuning in each month, per a recent forecast from eMarketer. The forecast also has podcasts accounting for 53.9% of monthly digital audio listeners, making 2021 the first year where this form of entertainment will… Read More » The post Forecast Says Spotify to Overtake Apple in Podcast Audience Size appeared first on Marketing Charts .

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What Are The Best Marketing Podcasts in Australia?

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Over the past few years, podcasts have grown popular although they’ve been around for almost a decade. More than 30 per cent of Australians are listening to podcasts each month, and the trend is expected to grow. Many people choose podcasts over other educational materials because they’re convenient for those who prefer listening over reading. […] The post What Are The Best Marketing Podcasts in Australia? first appeared on Cemoh and is written by julie .

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5 Points About the US Podcast Ad Market

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As the number of US adults listening to podcasts continues to grow, so too does the opportunity for advertisers to use the popular medium. According to the IAB and PwC’s latest Podcast Advertising Revenue Study [download page], 2019 saw a 48% increase in the estimated total market revenue for podcast advertising year-over-year (y-o-y), with growth… Read More » The post 5 Points About the US Podcast Ad Market appeared first on Marketing Charts .

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