What Are Meta Tags?

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Let’s talk about meta tags — what they are, why they matter, and how to do them better. First things first — what made you click on this article to read it? Maybe the title caught your eye , or perhaps it was the short blurb you saw. You might have clicked simply because this article comes from a source you trust. If you found this article via a search engine, though, there’s a good chance you found and clicked this article because of meta tags. Meta tags are the foundation of SEO , and the first thing you’ll find yourself setting up when building a web page. Without meta tags, you can’t reach readers organically. It doesn’t take much time to generate meta tags, but it’s more important than you might think. That’s because 93% of all online experiences begin with a search engine. This is why so many online marketers are so focused on getting SEO right . Organic search traffic is the holy grail of SEO, so it can’t be ignored. Your content needs to be readable and appealing to users on search engines. There’s a very specific syntax needed. It’s similar to how bookstores and libraries organize their archives of books — and that’s what meta tags are, essentially. What are Meta Tags? Meta tags are a type of HTML tag that provides search engines with information about a website page. Let’s take a look at the basic elements. The title and description tags make up almost the entire entry. If not for these meta tags, all you’d see in Google SERPs would be my URL. Title and description tags are the two most-used tags for SEO purposes, but SEO isn’t the only part of digital marketing. Advanced digital marketing requires the use of even more tags that improve page rank and overall user experience. Just like this search result, you’ll soon find out that these tags control how your entire digital presence is viewed and navigated. Machines can read URLs just fine. If I wrote for machines, my website would look like this: Google prioritizes certain tags because they provide context for people. I built my website for people as well, so it looks like this: This polish is what marketing is all about. In this blog post, we will explore meta tags and see how they affect your overall digital marketing efforts. While simple, …

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How to Get Google to Instantly Index Your New Website

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Do you want more organic search traffic to your site? I’m willing to bet the answer is yes – we all do! Organic search traffic is critical for growing your website and business. Some research claims around 53% of your site’s traffic can be attributed to organic search. But the stats don’t matter much if your site doesn’t show up in the search results at all. How do you get your new site or blog indexed by Google, Bing, and other search engines? Well, you’ve got two choices. You can take the “tortoise” approach – just sit back and wait for it to happen naturally, but this can take weeks or months. (Trust me, I’ve been there before – not fun.) Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, …

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8 major Google ranking factors — SEO guide

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The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

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How to Read Your Website Source Code and Why It’s Important

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Underneath all the images, text, and calls to action on your website lies your webpage source code. Google and other search engines “read” this code to determine where your webpages should appear in their indexes for a given search query. This is a quick guide to show you how to read your own website source code in order to make sure it is SEO-friendly. I also will go over a few other situations where knowing how to view and examine the right parts of source code can help with other marketing efforts. How to View Source Code The first step in checking your website’s source code is to view the actual code. Every web browser allows you to do this easily. Below are the keyboard commands for viewing your webpage source code for both PC and Mac. PC Firefox: CTRL + U (Meaning press the CTRL key on your keyboard …

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8 major Google ranking factors — SEO guide

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The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

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SEO Copywriting: How to Write Content For People and Optimize For Google

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One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. To thrive, your online business must go beyond simply “writing content.” Your content needs to accomplish two goals: solve a particular problem appeal to the end-user (customers, clients, prospects, readers, etc.), How do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO …

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How Does Latent Semantic Indexing Affect SEO

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In SEO, you’ll hear plenty about keywords and how they affect your content rankings. But you don’t hear so much about Latent Semantic Indexing (LSI) and the influence it may have on SEO. If you’re not familiar with the term, Webopedia.com defines LSI as an “algorithm used by search engines to determine what a page is about outside of specifically matching a search query text.” More clarification on this is below. When used effectively, LSI can give your rankings a significant boost—and using it in your content may be easier than it sounds. Let’s get started by explaining what LSI keywords are and why they’re important. What are LSI Keywords? Put simply, LSI keywords are terms semantically related to your subject . Each LSI keyword, groups of words, or phrase you use is relevant to the main keyword you’re targeting. But, they’re not always synonyms—LSI also searches for ideas commonly …

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How to Detect and Improve Underperforming Content: A Guide to Optimization

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Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? How vital is content for your SEO strategy, actually? And most importantly: how can you be content with your site’s content? Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it. Why content is key in SEO in …

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LSI Keywords: What Are They and Why Do They Matter in SEO?

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Posted by JessicaFoster The written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content. This is where LSI keywords come in. LSI keywords serve to add context to your content, making it easier to understand by search engines and readers alike. Want to write content that ranks and wows your readers? Learn how to use LSI keywords the right way. What are LSI keywords? Latent Semantic Indexing (LSI) keywords are terms that are conceptually related to the main keyword you’re targeting in your content. They help provide context to your content, making it easier for readers and search engines to understand what …

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5 SEO Tips For Bonanza E-Commerce Sellers

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As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. It’s a concerning thought and one reason e-commerce sellers spend so much time fixing and maintaining their on-site SEO . Of course, understanding your platform is critical if you expect to stand out. If you’re serious about gaining that SEO edge, you need to know how search engines interact with your platform. That’s where Bonanza comes in. It’s a great platform if you’re trying to avoid crowded, oversaturated sites like eBay and Etsy . This article explores how Bonanza works and shows you how to drive traffic to your store from search engines. What is Bonanza and How Does it Work? As a …

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7 Emerging Technologies in SEO and Their Applications

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Posted by AbdulGaniy_Shehu SEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business. In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results. If you want to scale your SEO processes in 2021 and beyond, you should watch out for these technologies, and start implementing them in your business right away. 1. Natural Language Processing (NLP) In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. This update …

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