What Are Marketing Campaign Priorities This Year And How Do They Drive Paid Media Spending?

{ object.primary_image.title }}

In their push towards digital marketing and advertising, marketers seem to be setting priorities that direct them more to digital than traditional forms of media, results from a new Nielsen report [download page] indicate. For example, respondents cited audience targeting – for which digital is highly touted – as their top campaign priority this year.… Read More » The post What Are Marketing Campaign Priorities This Year And How Do They Drive Paid Media Spending? appeared first on Marketing Charts .

Read Full Article on Marketing Charts

Adjusting Paid Campaigns During a Recession

{ object.primary_image.title }}

Posted by ryanmoothart Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders. However, all businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12 to 24 months. Hopefully, this pandemic cedes faster than that and the economy comes out of our pending depression more rapidly at some point next year. But since nobody can know for sure when that will happen, it’s better to be safe and plan accordingly. Ask yourself the following questions: What assumptions did you …

More

This Is How Priorities Have Changed for Healthcare Marketing Teams Since COVID-19

{ object.primary_image.title }}

Healthcare marketing departments have cut media spend and paid advertising by 38.5% due to COVID-19, with many top initiatives becoming a lower priority. So reveals Binary Fountain in a new study [download page] exploring what healthcare marketing looks like at this unprecedented time. In its survey of more than 300 healthcare marketers, Binary Fountain found… Read More » The post This Is How Priorities Have Changed for Healthcare Marketing Teams Since COVID-19 appeared first on Marketing Charts .

More

Digital Marketing Consulting

{ object.primary_image.title }}

66% of Americans check their phone 160 times a day . That’s a lot. When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every business needs some form of online presence these days. The trouble is digital marketing trends change all the time. How are you supposed to keep up? Furthermore, you can give digital marketing your best attempt but who’s to say that your competitors won’t one-up you? Because people are always coming up with new, more effective marketing tactics. But, don’t fret. A digital marketing consultant can help you upgrade your online strategy. 5 Ways a Digital Marketing Consultant Can Help Grow Your Business A digital marketing consultant will help you grow your business through strategy …

More

How to Choose The Right PPC Agency

{ object.primary_image.title }}

In 2017, PPC advertisers invested over $10 billion dollars . If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money. But year after year, global ad spend across every major PPC channel is growing even higher. Source: Statistica And this explosive growth isn’t happening for no reason. It’s happening because PPC works. It’s the classic “spend money to make money” model. From social media to paid search, PPC is a smart way to see quick results. But that’s only true if you know what you’re doing. Which… is where an experienced PPC agency comes in. They spend countless hours experimenting and learning everything there is to know so you don’t have to. So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to …

More

Where Do Digital Marketers’ Priorities Lie for the Year Ahead?

{ object.primary_image.title }}

Digital marketers have a clear vision of their priorities though some are working with less marketing resources than others, according to Altimeter’s State of Digital Marketing report [download page] for 2020. Here’s a roundup of the report’s findings on digital marketers’ goals for the year ahead. Acquisition and Upselling Are Equally High Priorities Based on… Read More » The post Where Do Digital Marketers’ Priorities Lie for the Year Ahead? appeared first on Marketing Charts .

More

The 5 Best PPC Companies of 2020

{ object.primary_image.title }}

Paid advertising offers a 200% ROI . So for every dollar you spend, you get two dollars in return. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. Plus… none of those things are easy to stay on top of, either. To make matters worse, choosing the best PPC company for your business presents a new set of challenges. So in this article, I cover my top recommendations, characteristics to look for, and what to expect working with an agency. Let’s get started! The 5 top PPC companies in the world PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment …

More

The 10 Best Adwords Companies of 2020

{ object.primary_image.title }}

Research shows Google Ads produces 3.5 billion interactions each day, and a 700 percent return on investment for advertisers. If you’re an advertiser, Google AdWords still generates a lot of revenue. The downside is the fact that many companies aren’t able to give their accounts the attention it needs to perform. If you’re in this position, it’s probably best to outsource your AdWords management. That’s another problem for advertisers? How do you find an AdWords company that works with your budget, generates the returns you need and continues to perform for your business? What are the characteristics of a great AdWords company? Here’s a list of the top AdWords companies and information you can use to find, vet, and hire the right agency. 1. NP Digital – Best for Driving Revenue Lots of agencies spend their time focusing on impressions, clicks, and visits. At my agency, NP Digital, we focus …

More

Brands aren’t using the full slate of available first-party data

{ object.primary_image.title }}

30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data. 90% of respondents are confident or very confident with purchase history data followed by 86% with company website data. Phone call data was lowest on the list of data sources that inspire confidence. Websites were the number one source of data that marketers used to inform digital marketing strategy, followed by mobile apps and purchase history. Just 26% of respondents listed phone call data as a source that informed their digital marketing strategy. Most marketers don’t have a clear vision of how to leverage data across channels. Respondents who use call tracking were more likely than those who didn’t to invest in both online and offline conversations. 92% of respondents …

More

Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

{ object.primary_image.title }}

30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. More details on what’s working and what’s not. As toilet papers and sanitizers remain scarce and people miss elements of regular lives there’s an abundance …

More

The 8 Best Social Media Marketing Companies of 2020

{ object.primary_image.title }}

Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. To get the most out of social media, it’s a good idea to let the experts do their thing. After all, there’s a big difference between checking what your pals are up to on Facebook and using it to achieve your business objectives. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=1333, ajax_url='/api/hit/ajax/', hits='4')