We design maps for a living. Here’s who got the 2020 election right

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Charts always take center stage during an election—and this year’s were especially creative and informative. Here are our favorites. Every election season, maps and charts take center stage on major news outlets and across social media. The public is hungry for numbers and understanding, and data visualizers and cartographers race to produce their best work under tight deadlines, adapting familiar tropes to keep up with unpredictable and fast-moving developments. Read Full Story

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When do they start counting votes in the 2020 election? Ballot time lines hinge on state rules

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Each state has its own rules about processing ballots versus counting ballots. Here’s what to expect for the 2020 election. A record number of election ballots are pouring into election centers nationwide, and some votes are already being counted. And millions more are sitting in giant bins doing nothing. Here are a few things to know about the U.S. election process in the age of coronavirus: Read Full Story

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How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)

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Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. If this sounds like you, don’t worry. Even if you’ve never created a buyer persona before, I’ll help you make sense of the process by giving you a sort of “map” to help you better understand who your customers are and what they want. Let’s take a closer look. Starting Fresh: The Basics of the Customer Journey Map A customer journey map is a diagram that illustrates each step in the buyer journey, including who the customer is, what their needs are, and what objections they face. This map makes it easier for sales, marketing, and executives to make more informed decisions and humanize your audience. The very first step in a customer journey map is the core demographic information about your customers, …

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Most Americans Are Opposed to Political Ads on Social Media

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As US elections near, the number of political ads seems to increase. And, while the ads may seem inescapable, a survey from the Pew Research Center shows that one place the majority of Americans don’t want to see political advertising is on social media. More than half (54%) of US adults surveyed say that social… Read More » The post Most Americans Are Opposed to Political Ads on Social Media appeared first on Marketing Charts .

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How to Use Customer Journey Mapping for PPC Campaigns

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People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. By the end of this post, you’ll know how to align your PPC campaigns to your customer journey map and which KPIs to look for to measure your success. What Is Customer Journey Mapping? A customer journey map is a visualization of every step a prospect takes to complete your business’s desired action. With PPC campaigns, the action is …

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How to Use Data Visualization in Your Content to Increase Readers and Leads

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Have you heard of data visualization ? Even if you don’t know the term, you’ve probably seen some examples. Data visualization refers to graphical images that represent and explain data trends or other numerical information, such as charts, maps, scatter plots, or graphs. You can use data visualization in articles or on web pages to make numbers and data easily digestible to the reader. Especially when you are trying to distill down complex topics to convert more readers, data can add value and help you make your case. The Benefits of Data Visualization Visuals are a powerful addition to your articles and presentations. Our brains process images at a rapid pace, according to an MIT study . Including visuals in your article not only breaks up the text and gives your reader something else to look at, but also may help them process the information more quickly. Think about it: …

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This essential chart explains why election night could last a month

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We know it going in: Mail-in ballots just take time to be counted. We’ve all heard that this election year will be different . Millions of us will avoid going to the polls in the interest of our safety, so we’ll mail in absentee ballots instead. This will place an extra burden on the USPS, which has already seen hundreds of its automated sorting machines removed under the new postmaster general appointed by Donald Trump. Read Full Story

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Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

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30-second summary: Disney+ will pioneer the OTT market with 72.4 million US monthly viewers in 2020 as it marks its first year. Marketers will need to strategize their ad spend and campaign designs mindfully as ad-free streaming will continue to reign in 2021. Top five priorities for C-suite will be – Improved productivity, risk management, the transition to digital platforms/technologies, improving customer engagement, and retaining top talent. 81% of CMOs stated to have a crucial impact on the C-suite’s marketing strategy conversations proving that they will take center stage in 2021 and the years to come. CMOs will be heavily responsible for marketing strategy (81%) and capturing new markets (67%) with a fair share of voice even in the product road map (39%). Consumers want to purchase from brands that align with their beliefs and are more conscious. In fact, organizations that better align consumers’ values are 2x as likely …

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