Right now, we face the most serious threat to global supply chains in our lifetime.

30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Top marketing technologies on marketers’ minds that will win wallet share. CMOs’ plans, strategic preferences, and intentions to give 2021 revenues that extra push. Will they explore beyond their existing markets? Find out what’s in store. All things new, exciting, and technology that happened at ClickZ this month Businesses are now acclimatizing as focuses shifted from surviving COVID-19 to co-existing with the pandemic. We’ve been tracking six-core marketing parameters and this week’s insights give you a quick snapshot of where the industry is headed and how CMOs plans are looking for 2021 growth. The marketing budget situation The market has been highly volatile due to the COVID-19 pandemic and following the global recession. Marketing …

In times of crises we tend to crave connection, but we’re being asked to do the opposite through social distancing. More emotionally intelligent computers could help bridge the gap. Growing up in the Middle East, one of my most vivid childhood memories was the Iraqi invasion of Kuwait in 1990. Overnight, our world changed. My parents lost their jobs, their home, their savings. In the aftermath, I felt a flood of emotions unlike anything I’d ever experienced, but I suppressed my feelings and my family did the same. Even in a time of immense disruption, fear, and uncertainty, we forged ahead, accepting our change in circumstance. Read Full Story

Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my day. But truthfully, it’s mostly just to hide the massive piles of clutter that our basement gravitationally accumulates. My wife bumped me out of our home office that’s above ground, with a nicer view and fewer heaps of random stuff, to make it her new work-from-home command center. My daughter, whose school is closed for at least a couple more weeks, has taken over the rest of the house. It’s not a big house. So the basement has become my refuge. I’m not complaining though. I’m thankful that we’ve been able to adapt to working …

The CEO of Copado, a DevOps solution for Salesforce, survived colon cancer and the disruption of COVID-19 to fortify his company. Here’s how he did it. When my management team presented our 2020 plan to our board in late March, we were asked how much capital we needed to ensure our DevOps business survives COVID-19. At the time, we had no idea what was next but we had three choices: raise, hold, or run. Read Full Story

Marketers don’t need to shy away from news sites covering the biggest story of our time, an ad verification CEO says. They just need to understand consumers and publishers. Technology can help. The coronavirus is disrupting all aspects of our lives. Add one more: The symbiotic relationship between digital advertisers and news sources is suffering a major shock at a time when we desperately need trusted information. Read Full Story

Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic . The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it's going to be okay. First, a little history and background. Logic Supply was founded in 2003 as an e-commerce website that sold components and parts for small form factor computers. Over the years, the company has built up engineering and manufacturing capabilities that today allow us to offer complete industrial and ruggedized computers …

Today’s definition of corporate climate leadership centers on how companies can do less harm. It needs to be about creating a thriving future. Some of humanity’s most foundational learnings have been taught to us by our planet. Earth’s natural systems demonstrate everything from how to thrive in times of disruption to how to appropriately social distance. And so too has it has provided us with clues as to how humans might adequately respond to the climate crisis. When waters come gushing over a levee, we can a power that can disrupt anything that tries to contain it. Trying to put parameters or constraints around the climate crisis is like trying to hold back the deluge with our hands. We’ve got to meet Earth’s expansiveness with an expansiveness of our own. Read Full Story

The president of Capgemini North America says companies must future-proof against the next disruption with a strategic and operational plan driven by technology. Cloud platforms are seeing the largest, most rapid adoption in the history of their existence. Restaurants are maximizing online models and outdoor seating. Retailers are reevaluating supply chains to stock up on newly in-demand items. Car companies are automating the end-to-end car shopping experience to create a contactless, touch-free purchase. Read Full Story

30-second summary: As part of ClickZ’s AI in Marketing Summit 2020, Brian Solis, digital analyst, speaker, and author, shared his insight into the AI-automated enterprise and it’s role in a post-COVID-19 world. AI can help humans make better decisions, and the post-COVID-19 environment is hastening the shift towards automation to improve marketing, CX, and business processes. Solis reviews the changing behaviors of consumers BC (Before-COVID-19) and AD (after disruption) and provides some critical advice for brands who must adapt in order to survive and thrive. Digital is driving the AD economy, demonstrated by an increase in online/mobile shopping, the use of mobile devices, and a reluctance to shop in physical stores and a strong preference to shop for and purchase products online. As part of ClickZ’s AI in Marketing Summit 2020 , Brian Solis, digital analyst, speaker, and author, gave a keynote where he shared some of his thoughts on …