Watch the first videoconference, which took place 50 years ago today

{ object.primary_image.title }}

The Zoom of its time, AT&T’s Picturephone II went live on June 30, 1970, in Pittsburgh. In 1964, AT&T unveiled its Picturephone —a telephone with video as well as audio—at the New York World’s Fair and at Disneyland. It was an iconic moment for personal technology. But when the company then launched a commercial video-calling service, you had to go to one of three Picturephone stations in the U.S.—New York, Washington, D.C., and Chicago—and pay at least $16 to make a three-minute call. So it was no shocker that this service didn’t exactly change the world. Read Full Story

Read Full Article on Fast Company

Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

{ object.primary_image.title }}

Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, coming to you from my home where I am wearing a tuxedo, wearing a tuxedo in hope that it exudes a little bit of expertise, perhaps authority, maybe even trust. Yes, today we are talking about Google E-A-T, expertise, authority, trust, specifically asking the question, "Is Google E-A-T actually a …

More

Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

{ object.primary_image.title }}

Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, coming to you from my home where I am wearing a tuxedo, wearing a tuxedo in hope that it exudes a little bit of expertise, perhaps authority, maybe even trust. Yes, today we are talking about Google E-A-T, expertise, authority, trust, specifically asking the question, "Is Google E-A-T actually a …

More

AT&T is killing its cheap TV bundle for cord-cutters

{ object.primary_image.title }}

AT&T Watch TV, a $15 bundle of non-sports channels, is no longer available for new subscribers. AT&T has discontinued its Watch TV streaming service , which offered CNN and a few dozen entertainment channels for $15 per month, or for free with certain AT&T wireless plans. Existing subscribers can continue to use the service for now, but it’s no longer open to new subscribers or those who’ve previously canceled. Read Full Story

More

You don’t know Netflix as well as you think—and this podcast hopes to fix that

{ object.primary_image.title }}

Recode and the Vox Media Podcast Network take its ‘Land of the Giants’ series to season two with “The Netflix Effect” to explore how Netflix is disrupting Hollywood, changing how we watch TV, and its future. Just a little over a month after America began shutting down due to coronavirus, and social distancing became the newest cultural buzzword, Netflix reported its first-quarter earnings. The company added almost 16 million new subscribers globally, more than double the 7.2 million analysts had expected, its biggest three-month gain since launching its streaming service 13 years ago. Read Full Story

More

How brands can fill the ‘experience void’ while customers are stuck at home

{ object.primary_image.title }}

Akin to previous crises, this period of uncertainty provides a chance at reinvention. For brands, this means defining or reemphasizing your value to customers looking to be engaged. Three months into the coronavirus crisis, isolation has taken its toll. In addition to the direct impact of the virus, people are grappling with a loss of connection. With many social gatherings and events on hold for the foreseeable future, we’ve had to seek out new ways to connect—from Zoom calls and video chats to live-streamed events. Somehow, though, these virtual interactions still feel like a poor proxy for what we earn in each other’s company. Read Full Story

More

Why you won’t get a Netflix of gaming

{ object.primary_image.title }}

Many tech giants are betting that subscriptions will become dominant in video games. Yet the things that make gaming such an entertainment dynamo are problematic for subscription services. Recent announcements of new game-distribution services from Apple, Google, Microsoft, Nvidia, and Tencent—as well as reports of a prospective Amazon offering—have caused widespread industry speculation that video-game distribution could move from the still-dominant á la carte model toward Netflix-style subscriptions. Read Full Story

More

Operating During COVID-19: Helpful Tips for Local Businesses

{ object.primary_image.title }}

Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future. Adhere to all regulations First and foremost, start each day with a …

More

Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

{ object.primary_image.title }}

Posted by MiriamEllis When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. When I’m looking for ways to make life easier for a client, I sometimes reflect on ancient practices like yoga, tai chi, and mindful breathing, which are increasingly understood as beneficial to human health . For a space in time, they reduce the complex world we live in to a simpler one where being, breath, movement, and focus bring the practitioner to a more intuitive state. Local marketing agencies can empathize with the complex world their clients inhabit. Local business owners must manage everything from rent and employee benefits to customer service, business reviews, web content, and online listings. When you take on a new client, you expect …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=5310, ajax_url='/api/hit/ajax/', hits='2')