Want more access to COVID-19 testing? Live in a white ZIP code

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White ZIP codes had one COVID-19 testing site for every 14,500 people. However, ZIP codes composed primarily of people of color only had one testing site for every 23,300 people. It’s no secret that African Americans and other people of color are disproportionally affected by the COVID-19 pandemic. If you’re Black or Latino in America, you’re more likely to die from the disease , according to a report earlier this month from the Brookings Institute. And now, a new analysis shows that Black communities, based on ZIP codes, are likely to have fewer testing facilities than predominately white ZIP codes do. Read Full Story

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How to Use the Psychology of Color to Increase Website Conversions

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Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. What is even more interesting is that a case study showed that adjusting color, among other elements, can increase conversion by as much as 24%. The study of all this is called color psychology, and the bottom line is: use the right colors, and you win. What is Color Psychology? Color psychology is the science of how color affects human behavior. Color psychology actually is a branch of the broader field of behavioral psychology. Suffice it to say that it’s a pretty complicated field. Some …

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How Facebook can make up for disinformation and help get everyone vaccinated for COVID-19

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Ads targeted to zip codes where vaccine uptake is low could have positive results. Facebook should give them away to public health departments. With the first vaccines administered in the U.S., the end of the COVID-19 pandemic is now in sight. The challenge over the next year will be achieving widespread vaccination across the entire population, especially among people of color who are suffering and dying from the virus at higher rates . Many experts are worried that vaccination rates for minority groups could lag behind the rest of the population. Data from the first weeks of the vaccine rollout indicate that in some states, white Americans are being vaccinated at two to three times the rate of Black Americans. Read Full Story

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The 6-Step Guide to Make Your Mobile Site Load Faster

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Your users expect your site to load fast. If it doesn’t, you could lose a ton of traffic. How fast, you ask? Some research suggests that if a page doesn’t load in the literal blink of an eye , people could lose interest. That’s about 400 milliseconds. Just a one-second delay can reduce customer satisfaction by 16 percent and one in four visitors will abandon a site if it takes more than four seconds to load . Not to mention the mighty Google says site speed is a ranking factor for mobile sites. So if your site isn’t fast, both your audience and Google will think poorly of it. You’ll lose visibility and traffic. So, how fast is your site? Because if it takes longer than one or two seconds to load, you’re losing traffic right this moment. It’s okay if your site is slow. There are steps you can …

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Fear inside Amazon warehouses as workers face sick colleagues and mandatory overtime

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“Every time you walk through the door, you’re taking a risk,” says one Amazon warehouse worker whose colleague recently tested positive for COVID-19. “I mean, what’s more important, getting people’s things to them or your health?” Last week, Amazon announced that it would hire 100,000 new workers to handle the surge of orders fueled by the COVID-19 pandemic. Amazon founder and CEO Jeff Bezos framed the company’s role in the crisis as an essential public resource. “We’re providing a vital service to people everywhere, especially to those, like the elderly, who are most vulnerable,” he wrote in a post on the company blog. “People are depending on us.” To sweeten the deal, the company said it would raise its minimum wage from $15 to $17. “We hope people who’ve been laid off will come work with us until they’re able to go back to the jobs they had,” Bezos wrote …

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The New Best Practices for Native Advertising on Editorial Sites

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Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. Because they fit the form and function of their sites, their best practices are directly dictated by how we interact with the organic content that surrounds them. On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native …

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How to Build a Chrome Extension

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Have you ever been stuck doing a repetitive task and wish you could automate your process? Are you tired of spending time searching for an appropriate extension, only to be met with an empty search result page? Luckily, if you’re a Chrome user, you can create a Chrome extension in just eight simple steps. How do we know? We created our own Ubersuggest Google Chrome Extension to streamline our keyword research systems. In this post, we’ll show you how to make a Chrome extension to help you innovate your tasks and get back to productive work. What is a Chrome Extension? Google Chrome extensions are programs you can install in your Chrome browser to change its functionality. Chrome extensions can help you automate certain functions in your browser, modify existing behaviors, and improve your software’s convenience. There are even Chrome extensions that can improve your SEO . Chrome extensions are …

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Maximize Return During Tough Times Through Testing

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Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now . So what can we learn from this year as we move forward? You can bet things will continue to change and evolve in unpredictable ways. What worked last year might not work now. Heck, what worked last week might not work next week! How, then, can you be sure you’re getting the most out of your marketing efforts? Evolving and finding opportunities There are a few ways you can try to stay on top of things. No matter what, having a strategy for post-COVID is important. Learn from others For one, pay attention to those around you. Learn from your peers and competitors. Some may …

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How Black Lives Matter protesters can get free COVID-19 swab tests in D.C. this weekend

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The organization will set up a testing site inside of the Nationals Stadium and no appointment will be necessary. This weekend, the nonprofit Community Organized Relief Effort , or CORE, will offer COVID-19 swab tests with no appointment to Black Lives Matter protesters in Washington, D.C. The organization will set up a testing site inside of the Nationals Stadium from noon to 4 p.m. Read Full Story

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How to Grow Your Local Business During Uncertain Times

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No doubt this is a hard time to grow a local business. Coronavirus has likely forced you to make big changes to the way you operate. It’s almost certainly hit your bottom line too. However, it’s still absolutely possible to grow your local business at a time like this. You just have to be smart about it. In this article, I’ll talk you through how to do that. First, though, here’s a bit of detail on why this is such a challenging time for businesses like yours. The Effects of the COVID-19 Pandemic on Local Businesses You’re probably sick of reading and hearing the word “unprecedented.” I know I am. Unfortunately, it’s just the best word to describe the current climate for local businesses. By the end of March, 32 states had locked down in response to the pandemic. Two in five small businesses across the US had temporarily closed …

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