Walmart is looking more like Amazon thanks to the COVID-19 pandemic

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Online sales were up 79% in Walmart’s latest quarter. Walmart’s online sales skyrocketed in its latest quarter, thanks in large part to people’s changing shopping habits due to the COVID-19 pandemic. As CNBC reports , Walmart’s online sales shot up 79% in the company’s Q3, which ended on October 31. Not only are customers buying more products like clothes and toiletries online, but they are also flocking to Walmart for groceries delivered to their door. Read Full Story

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

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30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. More details on what’s working and what’s not. As toilet papers and sanitizers remain scarce and people miss elements of regular lives there’s an abundance …

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Practical tips to transition your ecommerce business in the second half of 2020

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30-second summary: The idea of flexible pricing is to ensure sales, and it’s easier to make sales by selling products at the lowest price. However, your goal should be to find a price at which consumer purchasing friction is low, and the profit margin is fair enough. Leveraging perpetual inventory management software for inventory accounting is ideal for ecommerce sites. It will keep you up to speed about the sale and purchases of goods and items. Be it a loyal customer or a new customer, ecommerce stores need to ensure that every customer passes through the same authentication steps with no exceptions. Employing AI and Machine Learning algorithms could help in this case. If you haven’t got a chatbot for your business, then this is the time to get one. You can get a chatbot builder or take the help of an agency to construct a bespoke chatbot to drive …

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The cost of complexity: ClickZ’s advisory board discuss the latest trends in martech

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30-second summary: COVID-19 has caused a seismic shift in digital operations and consumer behavior, leading to an acceleration in digital transformation. commerce penetration grew from 16% to 27% over an eight-week period this year, for example, fundamentally changing the way retailers sell goods. As martech players emerge to address increased shifts to digital, companies are caught in the middle of an explosion of complexity, trying to figure out how best to leverage new technology with little time to plan. The digital skills gap has widened with the increased rate of digital transformations. Businesses are scrambling to find talent that has experience across ad tech, martech and data.. Sales and marketing alignment has become even more important as teams balance decreasting marketing budgets and increase in pressure to deliver more sales with less to keep the business alive. The cost of complexity is high when companies purchase technologies they don’t use, …

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Steering retail into 2021 with digital at the wheel

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30-second summary: The shift to online shopping was already well underway pre-pandemic. Consumers are taking advantage of expanded service offerings to get the products. Customers see digital and in-store as two facets of the same experience. People are looking for brands to deliver instantly on the values they believe in. In the absence of historic data, BI and search insights have become critically important. Now that the holiday buying season is well underway, we’re seeing the extent to which the year of the pandemic—and its unusual consumer trends and behavior—is impacting the retail industry. While some of these trends could revert to historic levels post-pandemic, others will likely change retail into 2021 and forever. The shift to online shopping was already well underway pre-pandemic, although no one could have predicted the speed at which adoption would increase over these past months. As digital accounts for an increasing proportion of purchases, …

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How Walmart+, Target Shipt, and Instacart Express stack up against Prime

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In the COVID era, it’s all about delivery—and Target, Walmart, and others are coming for Amazon’s share of the market. Since Amazon Prime debuted in 2005, retailers have been scrambling to match its convenience—but never more urgently than during the pandemic, as consumers moved to shopping online. In September, Walmart introduced Walmart+, a membership that offers same-day delivery using stores as hubs. Target purchased delivery service Shipt in 2017 and rolled it out at its 1,800 locations, plus other retail partners. In 2019, e-commerce logistics company Shopify debuted a $1 billion fulfillment network to give merchants two-day shipping capability. Read Full Story

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Nine important marketing takeaways from 2020

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30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing experience to the table. Key themes from this quarter’s meeting include the importance of agility, the frenzied pace of digital transformation (and the accompanying digital backlash), and the need for more agility across the board when it comes to martech tools, messaging, and creative. At the quarterly ClickZ Advisory Board meeting on December 3rd, our focus was on looking back at the most important things we’ve learned over the course of a very unusual year. We also looked ahead and made some predictions based on how these learnings can inform the next year and beyond. Our Advisory Board members consist of thought leaders and luminaries who bring decades of marketing …

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Walmart, Target, and Uber seek to cash in as online shoppers go gaga for groceries

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Amid the COVID-19 pandemic, some of the most popular U.S. companies are offering up new ways—and improving old methods—of online grocery shopping. Not many people are walking up and down the aisles of their local grocery stores these days, and some of the most popular companies in the United States are taking note. To grab an even larger chunk of Americans’ food dollars, they’re offering up new ways—and improving old methods—of grocery shopping. Read Full Story

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