The new normal post COVID-19 will require a deep understanding of the consumer

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30-second summary: Lean on real-time data and insights to understand and engage consumers in meaningful ways. Elevate marketing and engagement strategies, acknowledging new consumer needs and shifts in behavior — increased e-commerce, social media usage and streaming TV. Deliver real value to consumers using localized approaches, messaging and incentives. The ongoing COVID-19 pandemic is rapidly changing consumers’ shopping habits, brand engagement and media consumption behaviors both now and in what will be our “new normal.” While much of life has changed due to social distancing, the temporary closure of businesses and apprehension even as restrictions are lifted, it’s important for brands and marketers to connect with customers in meaningful ways. Rather than pulling back on marketing or pausing engagement efforts, marketers have an opportunity to engage consumers in powerful ways by tailoring campaigns to new needs and priorities. During this unprecedented time, recent research from Valassis shows consumers value communication …

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US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV

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TV is reaching fewer US adults than before, as more people are spending time with their smartphones and other connected devices. Recent data from Nielsen reveals that in Q3 2019, more US adults used an app or the web on a smartphone (85%) than watched traditional (live + time-shifted) TV (84%) on a weekly basis.… Read More » The post US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV appeared first on Marketing Charts .

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The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year

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Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to reach $324.2 billion, forecast data from WARC Data shows that investment in online advertising… Read More » The post The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year appeared first on Marketing Charts .

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Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them

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30-second summary: 61.5 million households around Europe have CTVs, of which, 60% of the UK use CTV as their primary source for watching TV British CTV viewers are tolerant of ads In fact, 69% of CTV viewers watch ad-supported content and around 58% said they prefer to watch ad-supported programming free of cost Ad-Supported Video on Demand (AVOD) is a very wide scope across the diverse UK consumer base The four CTV viewer base segments and ad targeting insights – Streamloaders, Jet Streamers, Do-it-all Streamers, and Silver Streamers More insights into their preferred screens, whether they consume ad-supported content, when they are watching CTV, and their interests What’s the best day to advertise on CTV? Find out! CTV equals more advertising opportunities for Ad-Supported Video on Demand (AVOD) Connected TV (CTV) might just mean “Constantly connected consumers” TV. CTV is the coming of age technology for consumers to access visual …

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A definitive guide to video marketing 2020: Stats, strategies, and challenges

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30-second summary: Today, video marketing is a tool for building every marketing campaign, raising click-through rate, conversion rate, and memorability of the brand message. Although nearly 63% of marketers regularly use video marketing strategies, lots of them don’t know that the right ad formats and platforms can do wonders for their ad campaigns. Piling up the freshest conference insights with the customer data aggregated by SmartyAds DSP, I made a short and definitive video marketing guide specifically tailored to the year 2020. More on video marketing strategies that will work in 2020, stats, platforms, and challenges. Everyone agrees — the future of video marketing is bright and filled with innovations. Still, no one is talking about how to overcome challenges to get the most out of application strategies. What is video marketing in 2020? Today, it is a tool for building every marketing campaign, raising click-through rate, conversion rate, and …

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How to Create 4 Facebook Custom Audiences That Convert

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Want better Facebook ad results? Do your Facebook ads reach the right people at the right point in the customer journey? In this article, you’ll learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative that reaches hot prospects who abandon their carts mid-purchase. To learn how to […] The post How to Create 4 Facebook Custom Audiences That Convert appeared first on Social Media Examiner | Social Media Marketing .

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Real-time digital insights & automation: Powering digital marketer’s performance

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30-second summary: Too often, the budget is wasted because the marketer driving the ship isn’t keeping pace with modern consumer behavior. The coming year holds great promise for digital marketers. In this article, we’ll take a look at two areas of great opportunity—two places you can focus to tackle these challenges head-on: real-time insights and real-time automation. It’s about truly understanding your customer’s need at that moment—even if there isn’t a human on the other end of the interaction. Last year digital marketers wasted on average of 26% of their budgets on ineffective channels and strategies {Rakuten Marketing}. While there are many different reasons and ways in which marketing strategies underperform, I believe there is a common thread woven through many of the campaigns we see today. Too often, the budget is wasted because the marketer driving the ship isn’t keeping pace with modern consumer behavior. As consumers evolve, so …

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How ‘The Wire’ and philosophy helped Alex Garland create the new FX on Hulu series ‘Devs’

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The director of ‘Ex Machina’ delivers his first TV show, Devs, a heady plunge into quantum mechanics, freewill, and near-tech—with a splash of ‘The Wire.’ For writer and director Alex Garland’s first foray into television with his sci-fi thriller Devs , he knew he would have the narrative bandwidth of hour-long episodes to unspool a complex storyline of quantum mechanics and conspiracies. Read Full Story

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Strength in Customer Journey Mapping A Distinguishing Factor for B2B CX Leaders

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A little more than half (52%) of large B2B organizations in North America and Europe report that delivering excellent customer experience is one of the top business challenges they are currently facing. And, according to a new B2B International study reported by MarketingProfs, 54% of the marketing and insight specialists surveyed say that they are… Read More » The post Strength in Customer Journey Mapping A Distinguishing Factor for B2B CX Leaders appeared first on Marketing Charts .

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Unruly’s survey reveals consumer behavior in the COVID-19 age

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30-second summary: A consumer survey from ad platform Unruly finds adds some data-points to what consumers are doing during their social distancing. In general, the survey finds that “usage across all devices and services is way up.” For advertisers, this represents an unprecedented opportunity to reach a literally captive audience. Consumers says they particularly value ads that show what brands are doing to help their staff and consumers, or that provide COVID-19 info. Video ad platform Unruly is out with a new study – its first on this topic — that supplies data-points about how consumer behavior has changed in this age of the COVID-19 pandemic. The “ COVID-19 Consumer Survey ” is based on responses from 2638 consumers worldwide in late March, from what the company described as “accredited panel providers around the globe.” Usage up on all devices during COVID-19 “The vast majority of consumers still want to …

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