The message behind the White House’s “Find Something New” campaign has some merit. Too bad the messenger is so mockable. This week, Ivanka Trump helped to roll out a White House-backed ad campaign dubbed “Find Something New,” which encourages people to consider “more than one path to a new career.” The scorn on social media came faster than you can spell d-i-l-e-t-t-a-n-t-e. Read Full Story

Bloomberg is endorsing former rival Joe Biden, after Biden surged and Bloomberg floundered on Super Tuesday. After entering the race only 100 days ago to be the Democratic presidential nominee, billionaire Michael Bloomberg has announced he’s ending his bid for the White House. The former New York mayor officially made the announcement on Twitter, where he said he was endorsing former Vice President Joe Biden, who performed better than expected in Super Tuesday voting (and suffered some viral drama ). Read Full Story

Bannon and his coconspirators allegedly siphoned hundreds of thousands of dollars from a fundraising campaign to build a wall along the U.S.-Mexico border. Former White House chief strategist Steve Bannon has been arrested and charged with defrauding hundreds of thousands of dollars from a fundraising campaign to build a wall along the U.S.-Mexico border. Read Full Story

The White House website pulls in new accessibility features and refreshes the Biden campaign branding for a traditional-meets-modern look. For a glimpse of how the Biden Administration plans to govern, look no further than the White House website. Read Full Story

Facebook has launched the largest voter registration effort in history. But this isn’t just any election season—and Facebook isn’t just any get-out-the-vote campaigner. Starting Friday, everyone who’s voting age on Facebook in the U.S. will be part of one of the biggest-ever experiments in democracy: a reminder will appear at the top of their feed with more information about how to register to vote online or in person. Read Full Story

There’s not enough bleach in the world to disinfect it from Trump. We all have witnessed Donald Trump’s callous disregard for the health of the American people during COVID-19. That extends to his own staff. He discredited his own coronavirus advisor Anthony Fauci, his cabinet has refused to wear masks at the White House, and there have been multiple White House outbreaks over the past year. More than 130 individuals serving across his Secret Service detail have fallen ill, not to mention the president himself . Read Full Story

Trump’s data science team profiled mainly Black and minority voters and used the detailed data to target them with ads to convince them not to vote. The election victory of political novice Donald Trump in 2016 resulted from a confluence of factors, including Russian disinformation, nationalist political winds, anger at “establishment” politicians, low voter turnout, and the rise of social media as a primary source of news and political messaging. One of the main ingredients in the Trump campaign’s (and the Russian GRU’s) recipe for winning was using social media—primarily Facebook—to convince people not to vote at all. Read Full Story

According to CNN and other reports, the White House has not followed social distancing guidelines. The White House said today that a personal valet of President Trump’s has tested positive for COVID-19, after displaying symptoms of the illness. Trump was reportedly upset to learn of the exposure yesterday. Read Full Story

Deepfake technology has been employed for good in a new campaign for the Victorian Police aimed at delivering a critical message around mental health and suicide awareness.

For a long time, marketers have been looking for the silver bullet that drives leads and sales. That one hack that can help them sell sand at the beach. As we all know, there is no such thing as a silver bullet in marketing. However, one thing comes pretty close – subliminal messaging. What Is Subliminal Messaging? Subliminal messaging isn’t new. History suggests that Greek philosophers dabbled in it as early as the 5th century. What exactly is subliminal messaging? Subliminal messaging is a technique used to influence people without them realizing it. It employs visual or auditory stimuli to heighten a message’s persuasiveness. In short, a subliminal message is a hidden message that the brain picks up without you realizing it. While subliminal messaging is mainly used in media such as music, TV ads, and radio commercials, it still works for digital media, including paid social campaigns. A couple …