Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

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Some 4 in 10 B2B event organizers plan to hold a virtual event in 2021, according to a new report [download page] from the Center for Exhibition Industry Research (CEIR) on trends in the virtual event space. Based on a poll of more than 340 executives at organizations running or managing physical, in-person B2B exhibitions,… Read More » The post Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic appeared first on Marketing Charts .

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How Can You Improve Your B2B Virtual Event’s ROI?

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Virtual events are on the up, but there are challenges inherent for organizations shifting to them, per a new report [pdf] from PathFactory. Here’s a roundup of recent changes, barriers faced and best practices, according to the study. In the aftermath of the COVID-19 pandemic, it’s no wonder that virtual events are a new staple… Read More » The post How Can You Improve Your B2B Virtual Event’s ROI? appeared first on Marketing Charts .

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Don’t miss CMO's latest webinar on driving engagement through virtual events

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Over the course of the COVID-19 global pandemic, marketers faced the challenge of completely rethinking physical engagement with audiences in favour of digital experiences and virtual events. In CMO’s upcoming virtual event on 6 May, we’re going to explore tales of reinventing events and embracing digital formats success as well as learnings through real-life case studies from SAP, Novo Nordisk and On24.

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