Vinyl Outsells CDs for the First Time Since the ’80s

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The pandemic has accelerated the shift from physical to digital entertainment. As further evidence, in the first half of 2020, revenues from the sale of physical music products such as CDs and vinyl decreased by 23% year-over-year to account for only 7% of total US music industry revenues. But, as listeners feel nostalgia for the… Read More » The post Vinyl Outsells CDs for the First Time Since the ’80s appeared first on Marketing Charts .

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Streaming hits new milestone, accounts for nearly 80 percent of US music revenue in 2019

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Oddly enough, revenue from vinyl was up a whopping 19% in 2019, too. The Recording Industry Association of America (RIAA) has released a report examining music sales trends for the full 2019 calendar year. The report, as noted by Variety , shows that U.S. revenues of recorded music grew by 13% to $11.1 billion last year. The driver of that growth? Streaming music services. Read Full Story

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How to watch ‘The Disney Holiday Singalong’ special live on ABC without cable

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Performers from Disney musicals will return to the New Amsterdam Theatre for the first time since March. Disney Theatrical Productions, once a booming if relatively small sliver of the Walt Disney Company, has had to work extra hard to get its share of the spotlight since the coronavirus pandemic sidelined live theater. But Disney continues to figure out new ways to extract value from its live musicals. Read Full Story

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The Pandemic Pushes A Rebound in Mobile App Opens

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Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have picked up significantly since the COVID-19 pandemic after being on the decline earlier. So finds a report [download page] from Airship, laying out what these changes in mobile engagement look like across a number of regions… Read More » The post The Pandemic Pushes A Rebound in Mobile App Opens appeared first on Marketing Charts .

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Five retail and marketing trends for 2021

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30-second summary: Ecommerce is getting obsolete as the lines between online and offline get blurrier. Biometrics is gaining ground as an independent payment option. Humans are natural at speaking, as opposed to typing. And in a ‘back to basics’ scenario, voice proves to be the future of search. Brands can no longer afford to be neutral about social issues, not as long as they seek loyalty, authenticity from customers. The growing trend of subscription retail serves both ends well: sellers can optimize their supply chains, and buyers can enjoy a better shopping experience. 2020 has been a tough year for the world and retail in particular. Physical stores were closed and the disruption of supply chains slowed deliveries. However, innovation didn’t stop evolving. If anything, 2020 has also proved a decisive year, transforming the landscape of retail and marketing towards relationship commerce, improved seamlessness, and local retail. This article explores …

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The Advanced Guide to Facebook Watch

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In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 billion, according to Facebook . I covered Facebook Watch in a previous post when it initially launched. Since then, they have expanded their content offerings (even getting into the music space!) and added a ton of features for brands and marketers. In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured. Content on Facebook …

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TikTok vs. Snapchat: A guide for marketers

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TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok (ahem, your boss) might dismiss it as a Snapchat reboot. Worse, they might assume content from Snapchat can be repurposed on TikTok. The two platforms share similar features (and yes, similar audiences) but their value offerings are entirely different. TikTok is a video sharing app for short clips set to music while Snapchat is a photo and video messaging app centered on ‘Stories’ and other short-lived formats. Each platform offers unique ways to connect with audiences if used the right way by the right type of brand. If you’re not sure where your brand fits in – or if it even fits in at all …

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Facebook Giving Accounted for 3.5% of Non-Profits’ Online Revenues Last Year

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Facebook giving made up 3.5% of all non-profit online revenue in 2019, with Health non-profits benefiting in particular (9.5%), according to M+R’s latest Benchmarks data. Alongside a decrease in revenue from email, the amount raised through Facebook increased by 6% year-on-year, though some sectors generated a larger share of revenues from Facebook than others. Health,… Read More » The post Facebook Giving Accounted for 3.5% of Non-Profits’ Online Revenues Last Year appeared first on Marketing Charts .

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

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30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

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Out-of-Home Ad Spend Plummets in Q2 After Years of Growth

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Unsurprisingly, the second quarter of 2020 was not a good time for out-of-home (OOH) advertising. With cinemas, retail shops, large venues, restaurants and bars closed – and consumers told to stay at home due to the coronavirus pandemic – revenues from OOH advertising plunged 45% year-over-year, per recent data from the Out of Home Advertising… Read More » The post Out-of-Home Ad Spend Plummets in Q2 After Years of Growth appeared first on Marketing Charts .

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