Title Tags SEO: When to Include Your Brand and/or Boilerplate

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Posted by Cyrus-Shepard If your websites are like most, they include a fair amount of extra "stuff" in the title tags : things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your SEO to actually include less information in your titles? (Or at least in specific circumstances?) We know from a handful of studies that titles of a certain length tend to perform better. A now-famous study from the engineers at Etsy showed how shorter titles performed better than longer ones . SEOs speculate that this could be because shorter titles can have more focused relevancy (by focusing on core keywords), might earn higher click-through rates, or some other reason we can't imagine. When choosing which part of a title to shorten, brand names and boilerplate …

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