Video games claim inclusive representation. So why do they hide LGBTQ characters?

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In many video games, including the new ‘Harry Potter’ game ‘Hogwarts Legacy,’ transgender characters are designed to be optional. That needs to change. When the developers of the new Harry Potter game , Hogwarts Legacy , announced that it will include transgender characters it seemed like a great step towards better representation in an industry that has been lagging. Read Full Story

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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

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Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. EA Games, for example, increased its market value from $4 billion to $33 billion in just six years after introducing GaaS content. Games as a Service acts as a continuous revenue service for developers, allowing them to break their reliance on the one-time purchase. With more games being developed every year, GaaS gives them a competitive advantage in the fight for user attention. It also allows advertisers to get exposure in some of the most popular games played in today’s market. What Is Games as a Service (GaaS)? Games as a Service refers to games that operate without initial purchasing costs and instead, make their profits …

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Video Games Provide Entertainment for All Ages

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Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player. And, while 7 in 10 Americans under the age of 18 play video games regularly, a new report [pdf] from the Entertainment Software Association (ESA) shows that video games hold appeal across… Read More » The post Video Games Provide Entertainment for All Ages appeared first on Marketing Charts .

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The hottest new video game is . . . chess?

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Grandmaster Hikaru Nakamura has helped spark a digital renaissance in one of the world’s most famous games. As a global pandemic continues to determine a new normal, tens of thousands of viewers have been tuning in to watch people play chess on a live-streaming website called Twitch.tv . An American chess grandmaster, Hikaru Nakamura, along with a number of celebrities of the video game world, is leading a renaissance in the ancient game. Read Full Story

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Study: Tom Nook from ‘Animal Crossing’ is 40 times richer than Jeff Bezos

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Online Casinos crunched the numbers and found that the Nintendo Life character is rolling in it. Animal Crossing: New Horizons has been a welcome escape for fans of the game since it launched in late March, just as the United States began to go into lockdown. Nintendo Life has calculated that the game has sold more than 3.3 million copies so far. Anyone familiar with Animal Crossing understands that Tom Nook owns everything and that getting into the game means being indebted to the raccoon tycoon/tyrant. Read Full Story

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New data visualizations show how consumers are now consuming media

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30-second summary: A new series of data visualizations demonstrate how content consuming behavior has increased during the pandemic shutdown, in the U.S. and the U.K. Based on a survey of thousands of Net users, the visualizations are oriented around age groups. Some of the new trends may continue after normal life returns, such as an increased interest in online videos — and in reading books. Some consumer surveys, like a recently-released one from Unruly , have backed up anecdotal observations with data about increased use of devices and online services during this pandemic shutdown. Now, a series of visually-impressive graphs from online publication Visual Capitalist – “ Media Consumption in the Age of COVID-19 ” – highlights the actual media consumption data by various age groups. Visual Capitalist specializes in providing data visualizations for investors. The charts are based on a Global Web Index (GWI) survey of nearly 4000 Net …

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