Vermont sues Clearview AI over “unethical” facial screen scraping

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Vermont has sued Clearview AI, the controversial face recognition company that’s said to have built up a huge database of facial images of everyday people. Vermont’s attorney general sued Clearview AI in state court on Tuesday, saying the controversial face recognition company’s use of images scraped from the internet violates its consumer protection and data brokerage laws. The state is seeking a court order requiring that Clearview stop collecting photos of state residents and destroy the data and photos of Vermonters it already has on file. Read Full Story

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Controversial facial recognition company Clearview AI just had its entire client list stolen

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The breach of its entire client list may shed some embarrassment on organizations that are clients of the company that wish to remain unknown. Clearview AI, the New York City-based facial recognition company, has had its entire client base list stolen by hackers, reports The Daily Beast . The list contains all the names of the customers of the controversial AI company and is sure to be the biggest scandal yet the company has faced since its founding in 2017. Read Full Story

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Thank Kade Crockford for driving the ban of facial recognition tech in cities

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The activist has become one of the leading proponents of enhancing our privacy and safety by abolishing the technology that would imperil both. According to activist Kade Crockford, widespread use of face surveillance—in which algorithms match real-time and historical video data to people’s identities—would “obliterate privacy and anonymity in public as we know it.” That’s why they have organized local support and worked with seven Massachusetts cities over the past year and a half to enact preemptive bans against the technology. As big tech companies continued to pitch their facial recognition algorithms to police departments, Crockford convinced local police chiefs of the need to prevent face surveillance from being used in their communities, and in June, succeeded in banning the tech in Boston. Crockford is eyeing statewide policy, and people have been reaching out about emulating these efforts elsewhere. “This is not a controversial issue for voters,” says Crockford, who …

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AI applications for digital out of home advertising

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30-second summary: The use of data to contextualize campaigns to the “here and now” means messages can be aligned with consumer mindset in the moment and become useful and relevant. Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Advances in technology will allow us to hold a true interaction with the consumer, using deep fake technology in real time. Currently it’s a resource intensive task that requires content to be rendered ahead of time but with faster machines this can happen in real time. AI can be used with facial recognition technology to detect how much a person likes an advert by their facial expression and creative can be tweaked and updated depending on gender and age demographics in real time. …

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5 emerging tech and how to leverage them for marketing success

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30-second summary: OTT is solving many of the problems that traditional TV advertising has faced, and the ability for brands to get extremely granular and target their ideal customers better will make this marketing medium a hot topic in the new year. Amazon’s Twitch is a perfect example of a niche network that is Gen Z heavy, has an audience that’s uber-engaged, and offers its own advertising placements that can be catered to reach this audience, like in-stream and video advertising. The real magic of AI image recognition lies with the innovative companies that have started to crawl all of the images on the web and offer them as a way for advertisers to get placements on those pages — even on the images themselves in some situations. Pinterest’s demographics and usage are a match made in heaven for a wide swath of B2C products. Whether it’s fashion, home decor …

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IBM, Microsoft, and Amazon’s face recognition bans don’t go far enough

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While these tech giants may have stepped back from facial recognition, their bans don’t encompass other technology they supply for police or square with their past lobbying and legislative efforts. Advocates against flawed facial recognition systems have pushed for limits or bans on the use of these controversial technologies by law enforcement for at least four years. Now, amid a global reckoning around racial injustice spurred by the killing of George Floyd by Minneapolis police, IBM, Amazon, and Microsoft declared decisions to end or pause sales of their facial recognition products to law enforcement. Read Full Story

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Microsoft President Brad Smith isn’t afraid to do what’s right—for his workers, or you

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For standing up for workers’ well-being and consumers’ right to privacy, Microsoft President Brad Smith is one of Fast Company’s Most Creative People of 2020. Well before tech giants instituted moratoriums on selling facial recognition technology to police in the wake of the killing of George Floyd, Microsoft president Brad Smith argued in his 2019 book, Tools and Weapons , that legislation was required to ensure ethical use of the tech. A 23-year Microsoft veteran, Smith also wrote that companies should protect mobile-device privacy, limit government access to customers’ data, and consider the ramifications of AI replacing people’s jobs. As the COVID-19 crisis presented unprecedented challenges to work and business, he has continued to lead by example. Read Full Story

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Facial recognition technology is inevitable—it’s time we make it human-centered

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As big tech companies press pause on developing this surveillance tool, others are racing to commercialize it. On the back of the Black Lives Matters movement, IBM decided to get out of the facial recognition (FR) business altogether. Amazon announced a one-year moratorium on police use of its FR software, Rekognition, and Microsoft declared that it would do the same until there is a federal law to regulate the technology. Read Full Story

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How To Use 3D Photos On Facebook For Your Business

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Changing consumer behavior and evolving tech platforms require us to uncover new strategies to reach our customers. One trend that presents just such an opportunity is 3D photos on Facebook. Partially influenced by 3D technologies and mixed reality resurgence, 3D photos can help you capture attention and tell your brand’s story on Facebook. What are the 3D Photos on Facebook? 3D photos allow you to view an image through three dimensions instead of two, so you can see things slightly around an image that would otherwise be out of view in a standard 2D photo. For example, in a 3D photo of a person looking into the camera, you’ll see parts of the sides of their face, and slightly above their head. 3D photos allow you to explore an image by scrolling, tilting, and panning using your mouse or trackpad. One important note: 3D photos are not to be confused …

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