US Shoppers Are Embracing Second-Hand and Upcycled Products

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Consumers are no longer just focusing on price when it comes to making purchase decisions. Indeed, a majority of Gen Z (72%), Millennial (70%) and Gen X (63%) shoppers say that their purchase decisions are based on value, as well as social, personal and environmental principles, per a report [download page] from First Insight. Part… Read More » The post US Shoppers Are Embracing Second-Hand and Upcycled Products appeared first on Marketing Charts .

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Shoppers Continue to Spend on Private Label Products, but Some See A Return to Name Brands

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Driven by the desire to save money, nearly all US shoppers say they purchase private label or store brands. And, with close to half of Americans reporting that they are spending less money this year than they have in the past, it is no surprise that 9 in 10 consumers are spending at least the… Read More » The post Shoppers Continue to Spend on Private Label Products, but Some See A Return to Name Brands appeared first on Marketing Charts .

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Here’s What Consumers Want From Advertising When Shopping for Everyday Products

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About two-thirds (68%) of shoppers say that with all the information now available to them, they are able to make better purchasing decisions than they could 5 years ago. With that in mind, what do shoppers want from advertising when they are shopping for everyday products like groceries, skincare and electronics? Here’s what a survey… Read More » The post Here’s What Consumers Want From Advertising When Shopping for Everyday Products appeared first on Marketing Charts .

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Black and Hispanic Gen Xers Willing to Consider A Number of Auto Brands on the Path to Purchase

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Hispanic auto shoppers consider an average of 5.1 brands over the course of their purchase journey, making them the demographic with the highest consideration – despite demonstrating low initial brand awareness. So finds a new report [download page] from Nielsen exploring how marketers can address a gap in brand awareness among multicultural groups. The report,… Read More » The post Black and Hispanic Gen Xers Willing to Consider A Number of Auto Brands on the Path to Purchase appeared first on Marketing Charts .

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Here’s How Consumers Are Using Reviews to Find Trustworthy Product Information

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Product reviews are a crucial way for companies to build consumer trust and to help customers make confident purchase decisions. According to recent research [download page] from Bazaarvoice, consumers seeking reliable information about a product trust consumer reviews most – but this is not to say that online shoppers don’t value subject matter expert (SME)… Read More » The post Here’s How Consumers Are Using Reviews to Find Trustworthy Product Information appeared first on Marketing Charts .

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How to Use Promoted Videos to Generate More E-commerce Sales

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Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. But it’s not just YouTube—Instagram’s video content consumption has shot up by 80% , and Facebook users consume one million hours of video content every day. All these platforms—along with most other social media sites—are ones consumers go to regularly. So as online sellers, these should become your go-to places for running promoted video content. In one study, US online shoppers said they expect to see at least three videos connected to each product when making an online purchase. But how do you use promoted videos from paid campaigns that translate to tangible results for your e-commerce store? Create Your Promoted Video E-Commerce Goals Goals of …

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Key Insights: Amazon search-scape and factors motivating consumers

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30-second summary: Our previous key insights clearly established that Amazon and Amazon’s Prime Day are elements of ecommerce businesses can’t miss. A quick look at the global Amazon search-scape – “Corona keywords” vs “Non-corona keywords”. What makes primary or shared decision-makers of households hit “buy now” while shopping online? A segmented view of Millenials, Gen Z, Gen X, and baby boomers’ ecommerce influential factors How word of mouth is the most powerful agent vs celebrities and influencers, and more. Our previous key insights clearly established that Amazon and Amazon’s Prime Day are elements of ecommerce businesses can’t miss. This week we take you through what the global Amazon search-scape looks like and the prerequisites to ensure you can create more micro-moments that influence a sale. The Amazon search-scape corona vs non-corona related searches Remazing, a full-service agency, tracked the Top 10/Top 100 Amazon keyword searches across USA, DE, UK, FR, …

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Why digital transformation should be your new demand gen strategy

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30-second summary: Ensuring that your business has the right digital tools can facilitate growth by enabling marketing and sales teams to improve brand engagement, better analyze data, more easily create content, and improve CX. Demand generation is facilitated by the right tools which can help marketing teams scale activities such as content management, lead nurturing, social media optimization, ABM, and more. There is no such thing as an average martech stack. Customization of tools is key to figuring out what works for you to achieve business growth. Chiefmartec’s Stackie awards include nearly 50 illustrations of martech stacks from a vareity of businesses which demonstrate how varied martech stacks can be. Incorporating tools that enhance and facilitate customer experience is an important (even critical) ingredient to using digital transformation for demand gen. Using technology to enhance business processes is nothing new. The very first business computer — The Lyons Electronic Office …

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Beauty Shoppers Are Relying More on Social Media for Product Information

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Even though advertisers for the US beauty industry are investing less than one-quarter of their budgets in digital channels, the internet is a common source of information when US consumers are researching beauty and grooming products. In a recent edition of The Checkout [download page] from The Integer Group, consumers appear to be using social… Read More » The post Beauty Shoppers Are Relying More on Social Media for Product Information appeared first on Marketing Charts .

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How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

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30-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors are able to find what they are looking for. Product recommendations are consistently used to surface relevant items for visitors on PDPs. However, brands can influence browsing even further by creating a richer recommendation experience. Sometimes, a shopper lands on a PDP via search and either finds the item doesn’t meet their original expectations or they’re interested in exploring other similar products. To best serve these visitors, brands should allow for easy navigation back to the product’s main category. To reduce the likelihood of a visitor bouncing from the site, brands should consider employing exit-intent popups. While many consumers are now stuck at home, they may still …

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How Your Local Business Can Be a Helper

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Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such …

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