US Out-of-Home Advertising Growth Slows in Q1 2020

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US out-of-home (OOH) advertising revenue grew by 4.8% year-over-year in Q1 2020 to reach $1.9 billion. But although any growth is welcome in the current climate, this represents the smallest percentage year-over-year growth OOH has seen since Q3 2018, according to figures released by the Out of Home Advertising Association of America (OAAA). The first… Read More » The post US Out-of-Home Advertising Growth Slows in Q1 2020 appeared first on Marketing Charts .

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Out-of-Home Ad Spend Fell by 29% Last Year

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US out-of-home (OOH) advertising revenues decreased by 29% year-over-year (y-o-y) in 2020, totaling $6.1 billion, per figures released by the Out of Home Advertising Association of America (OAAA). This significant drop is in marked contrast from the respectable growth seen in recent years, including in 2019 (7.5%) and 2018 (4.5%). OOH’s Q4 2020 revenue fell… Read More » The post Out-of-Home Ad Spend Fell by 29% Last Year appeared first on Marketing Charts .

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OOH Ad Revenues See Big Fall Again in Q3

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The third quarter of 2020 was another disappointing quarter for out-of-home advertisers (OOH), with the Out of Home Advertising Association of America (OAAA) reporting that OOH advertising revenues dropped 36% over the same quarter last year, bringing in $1.3 billion in revenues. This has definitely not been a good year for OOH advertising. With business… Read More » The post OOH Ad Revenues See Big Fall Again in Q3 appeared first on Marketing Charts .

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US Out-of-Home Ad Revenues Grew by 7.5% In 2019

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US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018 (4.5%), 2017 (1,2%) and 2016 (3.1%). OOH’s Q4 2019 revenue growth reached… Read More » The post US Out-of-Home Ad Revenues Grew by 7.5% In 2019 appeared first on Marketing Charts .

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Out-of-Home Ad Spend Plummets in Q2 After Years of Growth

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Unsurprisingly, the second quarter of 2020 was not a good time for out-of-home (OOH) advertising. With cinemas, retail shops, large venues, restaurants and bars closed – and consumers told to stay at home due to the coronavirus pandemic – revenues from OOH advertising plunged 45% year-over-year, per recent data from the Out of Home Advertising… Read More » The post Out-of-Home Ad Spend Plummets in Q2 After Years of Growth appeared first on Marketing Charts .

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

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30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 billion. Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 billion (pre-pandemic-era) now stands at $134.66 billion. Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% of all US OOH ad spending. Customer experience, retention, success, and customer engagement were the top four priorities. Technology adoption is the divide between high growth and low growth organizations. Email and CRM were some of the most effective tools used for optimizing customer experience and meeting customer expectations. This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the …

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Advertisers Continued to Gravitate to Instagram in Q1

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Early projections show that US media spend on paid social in 2020 is expected to increase by 17% over last year to reach more than $42 billion. And, while the coronavirus may have an effect on overall social media spend this year, Q1 2020 data [download page] from Merkle shows that its clients have already… Read More » The post Advertisers Continued to Gravitate to Instagram in Q1 appeared first on Marketing Charts .

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DOOH Advertisers to Hike Spending, but See Challenges

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Digital out-of-home (DOOH) advertising consistently accounts for a growing share of total out-of-home ad spending. And, although it’s been a difficult year for out-of-home (OOH) advertising in general, with total spending dropping some 45% year-over-year in Q2, recent data [download page] from Verizon Media shows that, in the next 18 months, 6 in 10 (59%… Read More » The post DOOH Advertisers to Hike Spending, but See Challenges appeared first on Marketing Charts .

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Viewing Hours for CTV Device Leaders Grew by 55% in Q1

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Connected TV (CTV) device market share leaders Roku and Fire TV each saw a 55% year-over-year increase in viewing hours in Q1, according to Conviva’s State of Streaming report [download page] for Q1 2020. As much of the world was told to stay at home, overall time spent streaming increased by 20% between February and… Read More » The post Viewing Hours for CTV Device Leaders Grew by 55% in Q1 appeared first on Marketing Charts .

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