US Online Media Spend in 2019 and the Outlook for 2020

{ object.primary_image.title }}

Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report [download page] from Winterberry Group. Here’s a breakdown of spending… Read More » The post US Online Media Spend in 2019 and the Outlook for 2020 appeared first on Marketing Charts .

Read Full Article on Marketing Charts

US Offline Media Spend in 2019 and the Outlook for 2020

{ object.primary_image.title }}

Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. Boosted by the upcoming Presidential election and the Summer Olympics, offline media spend in the US is expected to grow from $218.1 billion in 2019 to $223.1 billion, per a report [download page] from Winterberry Group. Here’s a rundown… Read More » The post US Offline Media Spend in 2019 and the Outlook for 2020 appeared first on Marketing Charts .

More

Only A Tiny Fraction of Ad Spending is Allocated to Media Focused on African Americans

{ object.primary_image.title }}

The top 20 advertisers’ spend on media aimed at African Americans increased by 15.6% between 2011 and 2019, to reach a total of $3.86 billion. Even with this increase, advertising focused on African Americans represents less than 2% of the total US advertising market, per a report [download page] from Nielsen. Previous research has shown… Read More » The post Only A Tiny Fraction of Ad Spending is Allocated to Media Focused on African Americans appeared first on Marketing Charts .

More

6 Points About US Digital Ad Revenues in 2019

{ object.primary_image.title }}

Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 2018, it’s an indicator that appetite for digital advertising remains robust and far higher than for traditional channels. Here’s a look… Read More » The post 6 Points About US Digital Ad Revenues in 2019 appeared first on Marketing Charts .

More

US Online and Traditional Media Advertising Outlook, 2020-2024

{ object.primary_image.title }}

PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th annual edition of our Media Audience Demographics report is for you! The report – available for purchase here… Read More » The post US Online and Traditional Media Advertising Outlook, 2020-2024 appeared first on Marketing Charts .

More

The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year

{ object.primary_image.title }}

Global advertising investment for 2020 is expected to grow for both traditional and online media, but, not surprisingly, the biggest growth is expected to be seen in online media. Indeed, while traditional advertising spending is predicted to grow by 1.5% to reach $324.2 billion, forecast data from WARC Data shows that investment in online advertising… Read More » The post The Duopoly Is Expected to Outpace TV in Global Ad Revenues This Year appeared first on Marketing Charts .

More

Advertisers Continued to Gravitate to Instagram in Q1

{ object.primary_image.title }}

Early projections show that US media spend on paid social in 2020 is expected to increase by 17% over last year to reach more than $42 billion. And, while the coronavirus may have an effect on overall social media spend this year, Q1 2020 data [download page] from Merkle shows that its clients have already… Read More » The post Advertisers Continued to Gravitate to Instagram in Q1 appeared first on Marketing Charts .

More

US Pharma & Healthcare Marketers Up Their Digital Ad Spend

{ object.primary_image.title }}

Last year healthcare advertising spend growth in the US was well above that of total global healthcare ad spend. This year could have a similar trend, with data from eMarketer showing that pharma and healthcare digital ad spend in the US is expected to grow by 14.2% to reach $9.5 billion. The growth in digital… Read More » The post US Pharma & Healthcare Marketers Up Their Digital Ad Spend appeared first on Marketing Charts .

More

Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

{ object.primary_image.title }}

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 billion. Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 billion (pre-pandemic-era) now stands at $134.66 billion. Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% of all US OOH ad spending. Customer experience, retention, success, and customer engagement were the top four priorities. Technology adoption is the divide between high growth and low growth organizations. Email and CRM were some of the most effective tools used for optimizing customer experience and meeting customer expectations. This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the …

More

Mother’s Day Spending to Near $27 Billion This Year, Reach New Peak

{ object.primary_image.title }}

Mother’s Day spending is expected to hit a new record of $26.7 billion this year, per the NRF in a new forecast, representing a 7% increase from last year’s $25 billion. A full 86% of US adults plan to celebrate Mother’s Day, which is up from 84% in 2019 and equal to the percentage who… Read More » The post Mother’s Day Spending to Near $27 Billion This Year, Reach New Peak appeared first on Marketing Charts .

More

Key Insights: Holiday sales predictions, milestone dates, and consumer online shopping challenges

{ object.primary_image.title }}

30-second summary: Holiday sales are projected to smash records with a total $189 billion reaching a 2X growth. Black Friday sales are expected to reach $10 billion. Shopping with many online retailers is a limbo for consumers. 42% of consumers did not complete a transaction and 52% of consumers were quick to buy from your competitors. With many walk-in retailers being closed on Thanksgiving, there’s room for online sales to see an additional $11 billion online spend bonus. Unlock your opportunities, discover the milestone dates where holiday sales will skyrocket and the pressing concerns that you need to tackle. Winter’s here, shopping’s near, but online experiences aren’t very dear. Even though holiday sales are projected to cross $189 billion, online retailers are far from home in the shopping experience department. This week we walk you through the predictions, milestone dates, customers’ shopping challenges, and the factors that can bridge that …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=917, ajax_url='/api/hit/ajax/', hits='4')