US Offline Media Spend in 2019 and the Outlook for 2020

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Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. Boosted by the upcoming Presidential election and the Summer Olympics, offline media spend in the US is expected to grow from $218.1 billion in 2019 to $223.1 billion, per a report [download page] from Winterberry Group. Here’s a rundown… Read More » The post US Offline Media Spend in 2019 and the Outlook for 2020 appeared first on Marketing Charts .

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US Online Media Spend in 2019 and the Outlook for 2020

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Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report [download page] from Winterberry Group. Here’s a breakdown of spending… Read More » The post US Online Media Spend in 2019 and the Outlook for 2020 appeared first on Marketing Charts .

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US Online and Traditional Media Advertising Outlook, 2020-2024

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PwC has released its latest annual Global Entertainment & Media Outlook report, a comprehensive study that contains projections for online and offline media advertising markets through 2024. [Editor’s note: If you’re interested in media trends, the 6th annual edition of our Media Audience Demographics report is for you! The report – available for purchase here… Read More » The post US Online and Traditional Media Advertising Outlook, 2020-2024 appeared first on Marketing Charts .

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Only A Tiny Fraction of Ad Spending is Allocated to Media Focused on African Americans

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The top 20 advertisers’ spend on media aimed at African Americans increased by 15.6% between 2011 and 2019, to reach a total of $3.86 billion. Even with this increase, advertising focused on African Americans represents less than 2% of the total US advertising market, per a report [download page] from Nielsen. Previous research has shown… Read More » The post Only A Tiny Fraction of Ad Spending is Allocated to Media Focused on African Americans appeared first on Marketing Charts .

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Here’s How Much COVID Has Impacted Global Ad Spend Across Channels

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The negative impact COVID-19 has had on global ad spend is being felt almost across the board, but unsurprisingly it’s offline channels that have been hit the hardest. In a recent report [download page], WARC detailed revisions to its 2020 global ad spend forecast from January, showing that offline ad spend will be $60.2 billion… Read More » The post Here’s How Much COVID Has Impacted Global Ad Spend Across Channels appeared first on Marketing Charts .

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Advertisers Continued to Gravitate to Instagram in Q1

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Early projections show that US media spend on paid social in 2020 is expected to increase by 17% over last year to reach more than $42 billion. And, while the coronavirus may have an effect on overall social media spend this year, Q1 2020 data [download page] from Merkle shows that its clients have already… Read More » The post Advertisers Continued to Gravitate to Instagram in Q1 appeared first on Marketing Charts .

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Mother’s Day Spending to Near $27 Billion This Year, Reach New Peak

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Mother’s Day spending is expected to hit a new record of $26.7 billion this year, per the NRF in a new forecast, representing a 7% increase from last year’s $25 billion. A full 86% of US adults plan to celebrate Mother’s Day, which is up from 84% in 2019 and equal to the percentage who… Read More » The post Mother’s Day Spending to Near $27 Billion This Year, Reach New Peak appeared first on Marketing Charts .

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Key Insights: Exclusive market intelligence and ecommerce highlights

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30-second summary: Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in ecommerce sales. Thanksgiving is expecting a 49.5% sales growth. US retail ecommerce sales to reach $190.47 billion, which is a 35.8% jump. Consumer behavior insights that will help retailers take advantage of the shorter calendar window between Thanksgiving, Hanukkah, and Christmas will positively impact holiday shopping dynamics. Our latest Marketing Automation Summit data shows that 13% of businesses do not use marketing automation while 47% use some of it, and 28% are exploring their options. We tracked $52 million of investment in Marketing Technologies during October. Who got the funding? What are the top martech? How can you pivot strategy to ace holiday sales? Let’s help you find answers. After the smashing success of Amazon Prime Day , Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in …

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TikTok Engagement Among Kids Surges During the Pandemic

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Compared with 2019, the average time spent per day by children (ages 4-15) in the US on social media apps almost doubled in 2020 across all major platforms. Of the apps studied in a recent report [pdf] from Qustodio, TikTok made standout gains in overtaking popular platforms such as Instagram and YouTube. TikTok Takes Off… Read More » The post TikTok Engagement Among Kids Surges During the Pandemic appeared first on Marketing Charts .

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Gartner Predicts Rebound in Global IT Spending Next Year, Forecasts 4% Growth

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Communications Services make up the largest share (36.9%) of forecast global IT spending for 2020, though along with all other segments it is expected to see a decline in spending year-over-year. So finds new data from Gartner, painting a picture of the outlook for the IT market heading into 2021. Based on analysis of the… Read More » The post Gartner Predicts Rebound in Global IT Spending Next Year, Forecasts 4% Growth appeared first on Marketing Charts .

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6 Points About US Digital Ad Revenues in 2019

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Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 2018, it’s an indicator that appetite for digital advertising remains robust and far higher than for traditional channels. Here’s a look… Read More » The post 6 Points About US Digital Ad Revenues in 2019 appeared first on Marketing Charts .

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