US Household Device Ownership Update: Smart Speaker Adoption More Than Doubles in 2 Years

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While traditional digital devices like phones and desktops continue to hover at high penetration levels in the US, emerging technologies are seeing compelling growth in adoption. Smart Speaker reach, in particular, has more than doubled between 2017-2019 in US households with WiFi, per recent research from Comscore, which finds that the average WiFi household owned… Read More » The post US Household Device Ownership Update: Smart Speaker Adoption More Than Doubles in 2 Years appeared first on Marketing Charts .

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Asian-Americans’ Digital Device Adoption Remains Above Average

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Asian-Americans continue to be ahead of the curve when it comes to digital adoption. Per new data from Nielsen, 9 in 10 Asian-American TV households own an internet-connected TV device of some kind, compared to 76% of all US TV households. Almost across the board, Asian-American households are above-average in digital technology ownership. Data from… Read More » The post Asian-Americans’ Digital Device Adoption Remains Above Average appeared first on Marketing Charts .

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Why Do People Buy Smart Home Devices?

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Whether it be speakers, lighting or thermostats, home connected devices (smart home devices) are becoming more popular in American homes. And, for those US adults who already own smart home devices, one is not likely to be enough, with almost half (46%) saying they plan to purchase additional devices for their home this year, per… Read More » The post Why Do People Buy Smart Home Devices? appeared first on Marketing Charts .

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Six in 10 Voice Control Users Say Privacy Is an Important Concern

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With Smart Speaker sales in the US expected to reach 39 million units this year, and the majority of Smart Speaker users searching for media content on their devices, content discoverability has become more important. However, one thing standing in the way of consumers using their Smart Speakers for content discovery is privacy, per a… Read More » The post Six in 10 Voice Control Users Say Privacy Is an Important Concern appeared first on Marketing Charts .

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More Than 2 in 3 US Broadband Households Use OTT, A Higher Reach Than DVRs

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US households are viewing more OTT content than ever before. Some 69.8 million US homes now have at least one OTT device, such that two-thirds (68%) of homes with WiFi are OTT homes. This is per the latest State of OTT report [download page] from Comscore, which also found that the average time spent viewing… Read More » The post More Than 2 in 3 US Broadband Households Use OTT, A Higher Reach Than DVRs appeared first on Marketing Charts .

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Comscore’s new trends report reveals significant spike in US OTT usage

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30-second summary: Comscore’s 2020 State of OTT report looks at Covid-19’s impact on OTT usage and provides an overview of current CTV/OTT trends in the U.S. OTT consumption spiked significantly from February to March of this year, based on average daily streaming hours per household. The “Big 5” streaming services which include, in order of volume, Netflix, YouTube, Amazon Video, Hulu, and Disney+ together accounted for 83% of OTT streaming hours in April 2020. The most significant jump in CTV usage was with smart TVs, which reached about 37% of households in April 2018 versus 51% in 2020. According to the IAB’s digital video glossary, the umbrella term for TV that’s connected to the internet is “ Advanced TV .” Per the IAB, advanced TV is “any television content that has evolved beyond traditional, linear television delivery methods.” There are two common terms associated with ATV that we’ll address in …

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More Than 3 in 4 Broadband Households Now Subscribe to An OTT Streaming Service

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OTT subscription service adoption continues to increase in the US, with new data from Parks Associates revealing that 76% of broadband households now subscribe to at least one OTT service, up from 72% of households for the same quarter in 2019. Similarly, a new report [download page] from Hub Entertainment Research comes to a similar… Read More » The post More Than 3 in 4 Broadband Households Now Subscribe to An OTT Streaming Service appeared first on Marketing Charts .

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Smart Speaker Owners Are Using Their Devices More Since the COVID-19 Outbreak

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As of Spring 2020, one-quarter (24%) of adult Americans now own a Smart Speaker, up from 21% in 2019. Indeed use of Smart Speakers by their owners is on the rise, according to recent data [download page] from NPR and Edison Research. Since the outbreak of COVID-19, 36% of Smart Speaker owners are using their… Read More » The post Smart Speaker Owners Are Using Their Devices More Since the COVID-19 Outbreak appeared first on Marketing Charts .

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TikTok’s US Adult Users Double Year-Over-Year; Here Are Age and Income Breakdowns

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TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favorite social media platform, behind only Snapchat and Instagram. But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year,… Read More » The post TikTok’s US Adult Users Double Year-Over-Year; Here Are Age and Income Breakdowns appeared first on Marketing Charts .

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4 in 10 US Adults Watch Video on A Connected TV Device Every Day

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The number of TV households in the US with an internet-connected TV (CTV) device continues to rise, as other research has likewise found. A full 80% of US TV households now have at least one CTV device, up from 74% in both 2018 and 2019, per data from Leichtman Research Group (LRG). Along with the… Read More » The post 4 in 10 US Adults Watch Video on A Connected TV Device Every Day appeared first on Marketing Charts .

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Nearly 8 in 10 US Households Now Use SVOD Services

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The percentage of US households with a subscription video-on-demand (SVOD) service now stands at 78%, up from 74% last year and 69% in 2018. In its latest annual survey on the topic, Leichtman Research Group (LRG) also found that more than half of these households have more than one SVOD service. Of the close to… Read More » The post Nearly 8 in 10 US Households Now Use SVOD Services appeared first on Marketing Charts .

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