United, Delta, American Airlines offer COVID-19 fee waivers, but what if you booked in advance?

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The coronavirus outbreak has would-be air travelers scrambling to change their plans or cancel their trips. Here’s what some major airlines are offering. You booked a flight months ago. You were getting super excited about your upcoming dream vacation to Italy or Bangkok or the Grand Canyon or Los Angeles. But now the new coronavirus outbreak has you rethinking your plans. Do you go and take your chances or cancel and take the financial hit? Read Full Story

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What Readers Want During COVID-19: Content Ideas for Every Niche

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Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this So, I spent hours using Ubersuggest , putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, …

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Best VPS Hosting Plans

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In a world filled with different web hosting options, VPS hosting has become a popular choice for websites in various categories. Upgrading to a virtual private server (VPS for short) will drastically improve your site performance if you’re currently on a shared hosting plan. For those of you who are starting a new site from scratch and expecting tons of traffic from the beginning, getting a VPS hosting plan out of the gate is a viable option as well. There are literally hundreds of thousands of web hosting providers on the market today. That’s why finding the right web hosting plan for your site can be such a tough decision. Fortunately, you’ve come to the right place—this guide will provide you with everything you need to know about VPS …

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B2B turns to digital marketing in the wake of coronavirus outbreak

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30-second summary: Considering that companies allocate the largest chunk of their budgets to trade shows, even a moderate change in preferences is likely to translate into higher investment in web marketing. Figures published by data intelligence company PredictHQ indicate that in February alone, concerns about the coronavirus led to a 500% surge in cancellations and postponements of significant events. Assuming that many marketers will have some extra free time, especially those who will have to go into home isolation, they are advised to use it to review their online marketing strategy and redefine their marketing messages. Strengthening your focus on web marketing will enable you to maintain normality in these crazy days and will give you a competitive edge over competitors who are slow to react. Recently, I met with a potential client, who expressed great disappointment over the last-minute cancellation of Mobile World Congress (MWC) 2020 in the wake …

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Taking a gap year due to COVID-19? Here’s how to avoid common pitfalls

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If you’re one of the many students now planning to take a break from school, here’s what you should keep in mind to avoid common gap year mistakes. Whether you’re an incoming freshman or a graduation-facing senior, you may be concerned about attending college this fall. Nearly one in six high school seniors say the coronavirus has changed their education plans, and of those, 35% plan to take a gap year, according to a survey by the higher education consulting firm Art and Science Group. Read Full Story

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How to Adapt Your Marketing During the Coronavirus (COVID-19)

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It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses our suffering. Just look at the Coronavirus marketing stats I shared a few weeks ago. The results are devastating. It’s why I decided to change Ubersuggest and make it more free to help small businesses out. Since then a lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities. Opportunity #1: Help others selflessly My ad agency has thousands of clients around the world. We lost a ton, but we still have enough to see trends in what’s happening. When I …

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences

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30-second summary: Market conditions have shifted; they’re on a volatility roller coaster ride with an indeterminate amount of track of opportunity. US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. 73% of consumers who are shopping online more since the pandemic plan to continue doing so in future. Ready or not, retailers need be planning new ways to deal with demand fluctuations across ecommerce categories now and plan for the holidays. In the face of dramatic shifts in consumer behavior, social distancing recommendations, and no end in sight to the uncertainty and changes in consumer behavior caused by the coronavirus, retailers are finding ecommerce and the mobile shopping experience more important than ever before. In fact, according to new data released from the Adobe Digital Index US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. Strategies and technologies in the …

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5 things you need to know about sick leave during the coronavirus outbreak

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The spread of COVID-19 is leaving workers in the U.S. scrambling to figure out what happens to their jobs–and their pay–if it prevents them from reporting to work. Editor’s note: Lawmakers are debating a coronavirus relief package that could include emergency paid leave benefits for all workers affected by the pandemic. Meanwhile, the spread of COVID-19 is leaving workers in the United States scrambling to figure out what happens to their jobs–and their pay–if it prevents them from reporting to work. The answer will depend on your employer’s policy, the laws of your state, and the reason you will be away. Elizabeth Tippett, who has spent over a dozen years as a workplace lawyer and scholar , offers a primer. Read Full Story

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