Two things you need to turn PPC campaigns into winners

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How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We believe there are a few critical factors that can tip the scales back to your advantage: Better strategy and better execution, tied together with an awesome process. On the surface, these factors may seem like common sense, “Business 101” tactics, but the real challenge comes into play when businesses attempt to build the processes that closely tie strategy to execution. We believe that companies with a great process will be the ones best positioned to deliver successful results. When your process enables you to be nimble and adapt to new strategies quickly, and you can quickly get your whole team to shift into execution mode on the new strategy without dropping balls left and right, that’s when you win. Business case study: Why process matters Before we share how to do this specifically in search marketing and PPC, let’s take a look at a company outside our industry that exemplifies these principles: Starbucks. Nobody can argue the fact that Starbucks is the world’s most successful coffee chain. But few would argue that Starbucks has the world’s best coffee. So how did they turn an average product into a roaring success? Beyond creating memorable experiences, Starbucks has orchestrated precise, repeatable processes that make people want to come back time and again. Starbucks even shaped the way customers specified their orders, right down to the cadence and actual sequence of how people verbalize their order. Whether you are at a Starbucks in Seattle or Singapore or Sydney, the many individual tasks and processes from sourcing and distribution to how customers place orders to how baristas make and serve the coffee have been carefully crafted and perfected. Every task defined, assigned, and perfected for flawless repeatability. Now let’s apply some of these principles to our own industry. Two ways to win: Spend more time or stick to a process First, let’s get something out of the way. If you want the absolute best PPC results, and you never want your ad shown for a query of dubious relevance due to a weird close variant , it will take a LOT of time. If you are fortunate enough to have hours of free time every week, you can probably stop reading now. But if you’re like most of us, …

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Two things you need to turn PPC campaigns into winners

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How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We believe there are a few critical factors that can tip the scales back to your advantage: Better strategy and better execution, tied together with an awesome process. On the surface, these factors may seem like common sense, “Business 101” tactics, but the real challenge comes into play when businesses attempt to build the processes that closely tie strategy to execution. We believe that companies with a great process will be the ones best positioned to deliver successful results. When your process enables you to be nimble and adapt to new strategies quickly, and you can quickly get your whole team to shift into execution mode on the new strategy without dropping balls left and right, that’s when you win. Business case study: Why process matters …

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4 PPC Tools to Automate Your Ad Campaigns

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The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends. Rather than spending your time hovering over dozens of campaigns, you can focus on tasks like pinpointing areas for business growth, increasing audience engagement, and exploring new ad types that will benefit your sales funnels. That isn’t to say automation is the key to the future, nor are we all going to be replaced by machines. Paid ad campaigns might always need humans to power them, but you can at least catch a break from constant campaign monitoring . To start this off, let’s take a deeper dive into what PPC automation is. What Is …

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PPC Consulting

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You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. So what next? Considering paid advertising offers a 200% ROI , it’s a no-brainer that your marketing strategy should incorporate the same . “But I have no idea where to start with Google ads – in fact, I don’t know where to begin at all!” Well, even if that’s the case, you still have nothing to worry about. You can hire a PPC consultant who can enhance your paid advertising campaigns by offering a unique set of skills coupled with experience and expertise. Choosing the right consultant, however, can be challenging if you don’t know what to look for in a PPC expert, which is where we come in. Our team at Neil Patel Digital has created this handy guide to help you find the best PPC consultant for your business – …

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How to Use Header Bidding

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Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers and advertisers together. What Is Header Bidding? Header bidding is a process where many advertisers simultaneously bid (in real-time) in a digital auction to win ad space on your website. This auction occurs outside your primary ad server every time your pages load or whenever an ad unit refreshes. For publishers, the primary advantage is it helps ensure you get the best deals on your ad space. To do this, you must ensure that you reach out to supply-side platforms (SSPs) and other demand partners to ensure you have many advertisers to bid on your inventory. Header bidding is a more refined way of auctioning off your ad inventory. While it may be a bit more complex to implement than …

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How to Choose The Right PPC Agency

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In 2017, PPC advertisers invested over $10 billion dollars . If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money. But year after year, global ad spend across every major PPC channel is growing even higher. Source: Statistica And this explosive growth isn’t happening for no reason. It’s happening because PPC works. It’s the classic “spend money to make money” model. From social media to paid search, PPC is a smart way to see quick results. But that’s only true if you know what you’re doing. Which… is where an experienced PPC agency comes in. They spend countless hours experimenting and learning everything there is to know so you don’t have to. So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to …

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How Much Do Bing Ads Cost?

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If you’re here, you must be wondering “how much do Bing ads cost?” You’re smart to focus on Bing and other search engines instead of just Google ads. According to Statista, Bing has 1.03 billion unique global visitors per month. In addition, 38 percent of Bing users had an annual income of $100,000 or more. Not only is the search engine installed in billions of devices, but the platform is also appealing to a significant number of high-income earners. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Well, it depends. Advertisers only pay when a potential lead clicks on their ad . Because of this, you need to assess your budget in terms of cost-per-click (CPC) and the number of clicks. Let’s say you …

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How to Humanize PPC Ads

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As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. There’s nothing wrong with that approach. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits, these ads can sometimes lack something. Has anyone guessed what I’m talking about? It’s the human touch. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? It means creating ads that provoke a response or an emotion. It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Aside from those I’ve already listed, there are a few other …

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The 5 Best PPC Companies of 2020

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Paid advertising offers a 200% ROI . So for every dollar you spend, you get two dollars in return. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. Plus… none of those things are easy to stay on top of, either. To make matters worse, choosing the best PPC company for your business presents a new set of challenges. So in this article, I cover my top recommendations, characteristics to look for, and what to expect working with an agency. Let’s get started! The 5 top PPC companies in the world PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment …

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What Are Google Ad Grants?

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Most of us have got a favorite non-profit, and usually with good reason. They might provide vital resources for your community or just be a cause close to your heart. Or they may have played an important role in your own life or that of a family member. Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. Which is where Google Ad grants can help. What Are Google Ad Grants? If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. Why did Google launch its Ads grants program, and how do they work? Google designed the grants program to help nonprofits flourish. The ads work just like regular PPC ads . Nonprofits use them to drive targeted traffic to their sites, just as any marketer or business owner would And whether you realize it …

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Email Marketing Consulting

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A question: Do you know anyone who doesn’t have an email? Highly unlikely, right? After all, it’s mandatory to get an email address for all kinds of things – from opening a bank account to signing up for social media platforms to booking flights online. And that’s not it! Nearly 3.93 billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses. What makes it even better is that most people don’t mind signing up for a product/service demo or a lead magnet in exchange for their email addresses. In short, you get a direct connection to your lead, where you can leverage your offerings and boost your chances of landing a sale. Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication …

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