Twitter is about to become an even bigger weapon of disinformation

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A new self-destruct feature called Fleets would give Trump and other politicians a direct line to the public without the accountability. I’ve said stupid, offensive things on Twitter—and chances are that you have, too. Cramming an insight or joke into 280 characters, especially when angry at the airport or drunk at a bar, doesn’t always hold up so well to the scrutiny of millions of eyes online. So Twitter is introducing a new feature in Brazil called Fleets . These are tweets that disappear after 24 hours with the same self-destructing ephemerality as Snapchat and Instagram Stories. They cannot be liked, commented on, or retweeted. Fleets are currently labeled a “test” in one country, but it’s conceivable they could become a global feature one day. Read Full Story

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Bad at phone calls? This simple tool can help

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In this era of self-isolation, business calls are a necessity. Here’s a template that can help. The best way to build business relationships is to communicate in person. But that has become impossible in this era of self-isolation and remote work. So do the next best thing: schedule a phone call, rather than sending an email or text. Calls are far better ways for you to connect on an interpersonal level. That’s the good news. Read Full Story

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How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown

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30-second summary: Betches Media is a digital publisher which was founded in 2011. Content on the site is aimed at Millennial and Gen Z women. Betches created “Quarantainment programming” to address the growing COVID-19 crisis. Quarantainment [entertainment during quarantine] is the overarching name for the content Betches is producing while everyone’s stuck at home – an assortment of content intended to entertain, inform, and comfort Betches’s audience. Stella Artois is running quarantine-specific content focused on promoting a sweepstakes that will pay for the wedding of couples who got engaged during this time. The Stella Artois campaign has garnered over 2.4 million impressions since launch and is performing 140% over the original goal. The Instagram piece has garnered 1.5 million organic impressions, over 700K organic impressions, and a large amount of engagement in the form of likes, comments, shares and profile visits. Betches Media is a digital platform featuring content aimed …

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Letting your kid(s) be on your video calls during quarantine will help the workplace later

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The managing editor of InHerSight says, “It seems like now, when anxiety is at an all-time high and we really just need to support one another, isn’t the right time to ask parents to quietly hide their toddler during an hour-long Zoom call.” As working from home has quickly become the new normal for office workers because of coronavirus, so too has the onslaught of advice about how to best work remotely: tips for staying productive and maintaining some form of normalcy; advice on managing your team during a pandemic . These are all topics we, meaning all of us, are actively searching for online to guide us through unprecedented circumstances. Read Full Story

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YouTube Rolling Out New Ads and Analytics Features

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and Stories features updates on Facebook and Instagram, Twitter, and LinkedIn. […] The post YouTube Rolling Out New Ads and Analytics Features appeared first on Social Media Marketing | Social Media Examiner .

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How many times has President Trump thanked himself on Twitter? I have the answer

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Following the president’s latest self-congratulatory tweet, here’s a look at every time he has thanked himself for all his accomplishments over the past three-and-a-half years. While some of the world’s greatest minds are constantly plagued by self-doubt, there is at least one person who spends each day ensconced in masturbatory kudos: President Donald J. Trump. Read Full Story

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How Low Can #1 Go? (2020 Edition)

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Posted by Dr-Pete Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. It feels like the plight of #1 is only getting worse. So, we decided to run the numbers again (over the same searches) and see if the data matches our perceptions. Is the #1 listing on Google being pushed even farther down the page? I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. In 2020, over …

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Best HR Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Human resources can be a tough department to manage. From hiring to onboarding, employee scheduling, and HR compliance, there are dozens of responsibilities being juggled. What if an employee wants to view an old paystub? How does someone access information about their vacation days or benefits? Without the right technology, it’s a hassle for everyone involved. That’s why HR software has become so popular over the years. Businesses of all sizes across every industry are leveraging these tools to reduce bottlenecks and improve workflows in their HR departments while simultaneously improving the employee experience. Interested in getting HR software, but don’t know where to start? You’ve come to the right place. The Top 5 Options For HR Software Namely APS BerniePortal Workday Kissflow How to Choose the Best HR …

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The Theory Behind Ranking Factors — Whiteboard Friday

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Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one another. You see, ranking factors have been with us since pretty much day one of search engine optimization. We have been trying as SEOs to identify exactly what influences the …

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To fight COVID-19, your iPhone will share medical info during emergency calls

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If you haven’t filled out the Health app’s Medical ID feature, there’s no better time. Apple is adding a new “Share Medical ID During Emergency Calls” feature that will send along your health information with any SOS calls you make with your iPhone or Apple Watch. An SOS call is a feature on iPhone and Apple Watch that allows users to call for emergency help with one screen swipe if they are unable to dial 911. Read Full Story

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