Trust in Tech Industry Falls; People Skeptical of News Sources

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At a time when public trust in institutions and business is not only desired but could be considered vital, it looks as though the public’s trust has faltered. Although this year’s Edelman’s Trust Barometer shows the public still trusts business in general to do the right thing – in fact it’s now the most trusted… Read More » The post Trust in Tech Industry Falls; People Skeptical of News Sources appeared first on Marketing Charts .

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Industries Face Declines in Trust

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One thing that all industries have in common is their need for the public’s trust. Unfortunately, this year’s Edelman’s Trust Barometer [pdf] shows that while the public still trusts business in general to do the right thing, that trust has declined across all examined industries. In Edelman’s global survey of more than 34,000 adults across… Read More » The post Industries Face Declines in Trust appeared first on Marketing Charts .

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Ecommerce Consulting

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In 2019, ecommerce sales were $3.53 trillion worldwide. According to Statista, that number is projected to grow to $6.54 trillion by 2023. Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. Are you ready? With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. Not sure how to achieve these results on your own? An ecommerce consultant can provide you with the step-by-step support you need to achieve these amazing results. 3 Ways an Ecommerce Consultant Can Help Grow Your Business The pandemic hasn’t been good for everyone. CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. Small, local businesses that neglected ecommerce suffered the most. Large companies with well-known ecommerce stores filed for bankruptcy in 2020. These are brands you’d probably recognize. Brooks Brothers, GNC, …

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Why are there still so many coronavirus skeptics?

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People ignoring COVID-19 precautions are wrong, but they’re not crazy. Understanding their behavior can encourage skeptics to engage in social distancing. There is a high level of compliance with the variety of precautions people are being asked to take in response to the COVID-19 pandemic. People are staying at home, wearing masks in public, and generally trying to keep their distance from other people. And those precautions are working. The infection curve is starting to flatten in many countries around the world. Read Full Story

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How to Choose the Most Link-Worthy Data Source for Your Content

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Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab It’s important to note that there are countless other data sources that we use for content campaigns every day at …

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How to Choose the Most Link-Worthy Data Source for Your Content

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Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab It’s important to note that there are countless other data sources that we use for content campaigns every day at …

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How Could Deepfakes Change Marketing?

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Deepfakes are receiving a lot of bad press. U.S. Sen. Marco Rubio (R-Fla.) called the technology a propaganda weapon . Facebook’s COO Sheryl Sandberg said deepfakes raise the issue of not believing what you see . Investigative journalist Rana Ayyub was targeted with a deepfake pornography video to discredit and silence her . With so much negativity around the tech, is there any chance of it bringing good into the world? Yes! The possibilities when you combine AI technology with marketing are exciting and can change how we speak with our customers forever. When used with positive intent, they are a potent marketing tool. Below, I’m breaking down exactly what these videos are, the drawbacks of using them, and the different ways marketers are currently using deepfakes to create stronger campaigns. What Are Deepfakes? Have you seen a YouTube video of Barack Obama calling Donald Trump a “complete dipshit?” What …

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6 Ways to Build Brand Authority With Content Marketing

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Posted by amandamilligan Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, I’ll go through my tips on how it can be done. 1. Answer your audience’s questions If you’re not doing this, there’s virtually no way you’ll become an authority. People grow to rely on brands when those brands provide the information they’re looking for, so if your content marketing doesn’t incorporate those answers, you’re not demonstrating to your audience why they should trust you. By building on-site content that provides this kind of value, you can …

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These disease investigation specialists usually track down STDs. Now they’re doing COVID-19 contact tracing

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The National Coalition of STD Directors is lending its disease intervention specialists to help find, test, and isolate people who have been exposed to the coronavirus. While it’s never been especially visible, the importance of “contact tracing” to curb the spread of disease is not new to the COVID-19 pandemic. As tech companies develop contact tracing apps that draw skepticism and raise privacy concerns, one organization is deploying its employees to carry out this important public health work with a shoe-leather approach, just as they’ve been doing for decades to stem the spread of a different kind of health concern: STDs. Read Full Story

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