The social media company has been keeping a closer eye on Trump’s tweets as of late. It’s probably fair to say Donald Trump has a love-hate relationship with Twitter. It’s by far his favorite social media platform. However, it’s also the only one that has been stepping up to call out when the president abuses the company’s rules that all users must abide by. Read Full Story

Sensible tweaks to the law that protects social media platforms from liability for content could make critics happy. It might even help the platforms. A section of a 1996 bill—part of the Communications Decency Act—has a received a lot of attention lately, mainly driven by President Trump threatening to veto the $741 billion Defense bill unless it was immediately removed. On December 23, he followed through on this citing the bill, “facilitates the spread of foreign disinformation online, which is a serious threat to our national security.” However, only days later, Congress overwhelmingly voted to override Trump’s veto–the first this has happened during his term. Read Full Story

30-second summary: Sprout Social has been compiling a consumer index report of social media trends since 2013. Their 2020 report contains new insights and statics about how brands and consumers interact on social platforms. Marketers can use this information to better align their social media strategy to their customers’ expectations, ensuring that their content resonates. The survey revealed that 89% of consumers will buy from a brand they follow on social media and 75% will increase spending with that same brand. Understanding why consumers follow (and unfollow) brands, what type of content they’re most (and least) interested in, and what stand-out brands are doing right can help marketers gain more followers, while driving leads, sales, and growth for their organization. Sprout Social’s 2020 consumer index survey, Edition XVI: Above & Beyond , found that 50% of consumers have increased their social media usage in the past six months. The data …

The White House’s plan to loosen social networks’ protections against being sued may be more about intimidation than legislation. When Donald Trump issued his May 28 executive order on “online censorship,” it looked like little more than a temper tantrum. The announcement came down the day after Twitter took the unprecedented step of labeling two presidential tweets with fact check information. Read Full Story

Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. To get the most out of social media, it’s a good idea to let the experts do their thing. After all, there’s a big difference between checking what your pals are up to on Facebook and using it to achieve your business objectives. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the …

“We are at a time when we should be commemorating events and social change and not people.” On July 3, President Donald Trump issued an executive order calling for the creation of a “National Garden of American Heroes.” This garden would be a statuary park featuring likenesses of Americans deemed historically significant by the administration. Thirty-one subjects are listed by name, and range from Harriet Tubman to Ronald Reagan to Davy Crockett to Antonin Scalia. The order calls for the garden to open on “a site of natural beauty” by July 2026. Read Full Story

The First Amendment protects freedom of speech, but that doesn’t mean the major platforms have to guarantee bad actors freedom of reach. Approaching the U.S. presidential election, social media platforms have been feverishly introducing new measures to curb disinformation. Twitter announced the suspension of all political advertising, the addition of warning labels on tweets containing misleading information and their deamplification, and limits to how users can retweet. Facebook also announced the suspension of political advertising (though much later). In September it started taking down and labeling posts that tried to dissuade people from voting. Both platforms have started aggressively banning QAnon. They have also removed or labeled some posts by President Trump containing false information and declared that they would take down any content attempting to wrongly claim election victory. YouTube, despite being a key platform of misinformation, has remained fairly quiet. Read Full Story

Marketers who use YouTube are often in search of tactics for generating more views for their videos. While not the only metric that determines the success of a YouTube marketing campaign, generating a decent number of views for your videos is something that you should definitely try to achieve on this social media platform. After all, what’s the point of uploading a video, if nobody is going to watch it, right? Especially your target audience. Nevertheless, only 9% of small businesses use YouTube , even though it has over a billion users . So, if your videos aren’t getting enough views, there’s a good chance that you’re missing something, as competition isn’t at peak levels on this media platform just yet. In this post, we’re going to take a look at tactics that you can use in order to generate more views for your YouTube videos. We’ll cover some of …

Despite how much SEO has evolved over the years, link building remains one of the most important components in order to rank well in search engines. It’s a simple concept: get as many quality and relevant websites to link back to your content. The difficulty however is in the execution, which involves various skills such as content creation, research, and outreach. All of these things can be time-consuming and hard to pull off. If you need help with your link building strategy, then you may want to look into link building consulting. 6 Ways a Link Building Consultant Can Help Grow Your Business Link building is a key component of SEO, which serves one primary goal: to grow your business. At a business level, you can expect the following benefits when you hire a link building consultant: Better search rankings – Getting more authoritative and relevant websites to link to …

30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. In past AI was just a thing of sci-fi movies and scientific laboratories. Today it has been used abundantly by a number of industries and marketing is no exception. Digital B2C marketers are already leveraging the power of AI for digitizing their social media campaigns and making them more engaging and appealing. In the B2B context, marketers can also use AI and transform the buyer journey. AI not only helps in identifying the right clients, but it can also be used to satisfy the needs of those customers. Finally, AI is the best thing for B2B social media marketers because it automates processes and let them save time that can be utilized in core activities. Without a doubt, artificial intelligence has touched every …