Trading platform Robinhood suffers another outage–on one of the most volatile days the stock market has seen

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Markets are crashing on coronavirus fears, but Robinhood users are unable to trade stocks due to another outage. Robinhood, the app-based trading platform popular with first-time investors, is currently suffering an outage resulting in users unable to make trades. Robinhood itself confirmed the outage in a tweet admitting “trading is currently down.” Read Full Story

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Why an empty floor at the New York Stock Exchange will have little impact on trading

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The closure is visually dramatic but is expected to have little to no impact on the $28 trillion stock market. At 9:30 a.m. this morning, the opening bell rang in another day of trading at the New York Stock Exchange. But unlike every other trading day in the exchange’s 228-year history, its iconic trading floor—which typically houses hundreds of brokers, crowding around computer screens, yelling, and juggling phone calls—was a ghost town. Read Full Story

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Robinhood crashed again just as demand for newly split Apple and Tesla stock was heating up

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Trading was interrupted on a big day for stocks, as Apple and Tesla both split at the opening bell. Many people trading commission-free stocks via Robinhood were unable to access the app today because of an outage that lasted several hours. At the peak around 9:30 a.m., Downdetector had logged over 2,400 incidences, with the majority listed as server issues. The company reports that issues have now been resolved. Read Full Story

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Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

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30-second summary: Founded in 2010 by twin sisters Kristine and Katherine Steuart, Allocadia has over 100 employees around the world. Allocadia serves mid-to-large businesses with their cloud-based MPM platform, which is available at three price points, depending on the level of management required. MPMs enable companies to plan, gain insights, and optimize multiple marketing campaigns and programs from one central location. After implementing the platform, Allocadia customers can begin seeing results within thirty days. Since Juniper Networks implemented Allocadia seven years ago, the marketing team has closed the quarter within 1% of target for the past 29 quarters. After Microsoft implemented Allocadia in 2016, the company experienced an 88% reduction in manual data entry, were able to account for 100% of field marketing dollars, and generated over 1 million leads via planned marketing activities. By using Allocadia’s tools, GE Digital’s marketing organization reported 2.55 times greater return on marketing investment …

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What Shifts in Product Demand Mean for SEO

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Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. These strategies apply not only in the midst of our current pandemic, but also during any rapid or unexpected change in product demand. E-commerce sites are facing two very different scenarios With my own e-commerce clients, and as a consumer myself, I’ve noticed two ways that the COVID-19 outbreak is affecting product demand: 1. Your product is suddenly …

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Starbucks is about to look a lot different—and COVID-19 is only part of the reason why

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Starbucks had store transformation plans in place for 2025. Those just got moved up. As COVID-19 began to crest in mid-March, Starbucks’s stock plummeted alongside the rest of the market. After all, Starbucks has 15,000 stores in the U.S. and another 4,000 stores in China, and it closed cafes across both countries. How could it survive with the world under quarantine? But thanks to a successful front end of the quarter, in addition to app ordering, drive-throughs, and delivery, Starbucks’s revenue only dropped 5% in the first three months of 2020. Starbucks survived, the stock has largely rebounded, and it’s considered by some to be one of the safest investments to make today (although it expects results from the current quarter to be much worse). Read Full Story

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Here’s why Snap stock is soaring this morning

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A blowout Q3 on the back of soaring revenue, engagement, and user growth sees Snap stock shoot upwards of 20% before the bell. Snap investors are very happy this morning. At the time of this writing, the parent company of Snapchat is up a staggering 23% in early-morning trading. The stock has surged $6.61 to $35.02 before the bell. That’s an all-time high. The stock surge is thanks to Snap’s Q3 earnings results , which the company released after the bell last night. Read Full Story

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The what, why, and how of TikTok’s advertising gold rush

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30-second summary: TikTok is emerging as the next social media powerhouse—so the platform represents an incredible opportunity for marketers. It’s a particularly powerful method for engaging with younger audiences (such as Gen Z). Brands need to take advantage of both organic content creation and paid advertising. Get started as soon as possible to avoid missing out on the gold rush. For years, Facebook and Instagram ran the social media show. Twitter certainly has its niche, but when it comes to user-generated content—the supposed ‘ Holy Grail ’ of marketing—Facebook and Instagram ruled the roost. However, there’s a new hotshot in town: TikTok. The video-sharing social media platform has certainly been gaining plenty of traction in recent months. This, combined with Instagram’s steadily declining reach and the fact that fewer teenagers are using Facebook than ever before, make TikTok an attractive prospect for global marketers. But what exactly is TikTok? How …

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