TikTok is about to be banned by the US government, and young people are unhappy about it. Millennials and Gen Z aren't worried about privacy or China.

Millennial owners are enormously passionate about their businesses, but they can struggle with the kinds of skills that accountants excel at, such as keeping an eye on costs, crunching sales figures, managing cash flow and developing short-term and long-term plans.

Millennial parents tend to think of technology as a parenting tool and are more concerned about safe content than content overload for their kids, according to recent research from Fullscreen. Read the full article at MarketingProfs

[By MC Editor, JC Lupis] Gen Z is an up-and-coming target audience, but marketers continue to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their views on influencers to the companies they talk about and their socioeconomic characteristics. Those analyses are all helpful in their own right,… Read More » The post So How Many Millennials Are There in the US, Anyway? (Updated) appeared first on Marketing Charts .

Hilarious actor Paul Rudd has some 'totally radical' words of advice for Millennials.

Millennials are well behind preceding generations in home ownership.

About 8 in 10 gamers ages 18 to 24 multitask while playing mobile games at least sometimes, according to a recent report [download page] from AdColony and DISQO. The report explores the key figures behind the modern mobile gamer in terms of their age, identity and habits. Based on 1,200 consumer responses provided by DISQO,… Read More » The post Millennial Mobile Game Players Most Likely to Self-Identify as Gamers appeared first on Marketing Charts .

“Many tactics I used as a hustling post-Recession millennial in my twenties and early thirties have become major assets in my ability to be a working-stay-at-home parent during a pandemic.” My first job out of college was as a junior copywriter. We sat in an open bullpen and everyone’s computer screens were visible. Understandably, others grumbled about how much time I spent giggling over the GChat conversations I juggled between projects. But when I was confronted about this behavior, my manager defended me. “She gets all her work done and it’s good,” she said with a shrug. Read Full Story

Millennials are unlike previous generations. But that's not necessarily a bad thing, especially for entrepreneurs.

It's clear they only care about maximizing clicks to paid advertisers.