So How Many Millennials Are There in the US, Anyway? (Updated)

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[By MC Editor, JC Lupis] Gen Z is an up-and-coming target audience, but marketers continue to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their views on influencers to the companies they talk about and their socioeconomic characteristics. Those analyses are all helpful in their own right,… Read More » The post So How Many Millennials Are There in the US, Anyway? (Updated) appeared first on Marketing Charts .

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Millennial Mobile Game Players Most Likely to Self-Identify as Gamers

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About 8 in 10 gamers ages 18 to 24 multitask while playing mobile games at least sometimes, according to a recent report [download page] from AdColony and DISQO. The report explores the key figures behind the modern mobile gamer in terms of their age, identity and habits. Based on 1,200 consumer responses provided by DISQO,… Read More » The post Millennial Mobile Game Players Most Likely to Self-Identify as Gamers appeared first on Marketing Charts .

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3 ways being a millennial prepared me to be a working parent during the pandemic

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“Many tactics I used as a hustling post-Recession millennial in my twenties and early thirties have become major assets in my ability to be a working-stay-at-home parent during a pandemic.” My first job out of college was as a junior copywriter. We sat in an open bullpen and everyone’s computer screens were visible. Understandably, others grumbled about how much time I spent giggling over the GChat conversations I juggled between projects. But when I was confronted about this behavior, my manager defended me. “She gets all her work done and it’s good,” she said with a shrug. Read Full Story

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