5 Alternatives to Yahoo Groups

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Yahoo Groups was one of the original online communities. You could use it to create or participate in online chats with people from across the world who have the same interests and ideas as you. A host of new online communication tools have been released in recent years. Many of these new platforms offer features Yahoo Groups doesn’t. After lagging behind their competitors for a few years, Yahoo Groups officially shut down in December of 2020. Thankfully, if you were a fan, there are a plethora of alternatives to Yahoo Groups. Below, we’ll discuss our favorites so you can pick the best online group platforms for you. What Was Yahoo Groups Used For? Yahoo launched Groups in January 2001. Users could post messages, polls, photos, events, files, mailing lists, links to websites, and more. The platform soon became a popular host for vibrant online discussion boards. If you owned a …

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Saying goodbye to data friction with MessageGears and personalized messages at scale

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30 second-summary: Email is their most important channel to connect with their existing customers The ESP ecosystem is fundamentally disconnected and broken for the email Super Sender. Enterprise marketers need direct access to their customer data to send personalized messaging at scale. MessageGear technology allows marketers to access all of your customer’s data for rapid and highly personalized messaging at scale. The Atlanta-based company works with brands such as Expedia, Home Depot, and Rakuten. Last week at ClickZ’s Marketing Innovation Forum , leading markets gathered virtually to exploring the latest technologies and strategies to harness the power of automation. Nick Zeke Lopez, Director of Product Strategy at MessageGears, shared insights into what is happening in the world of data, issues with Email Service Providers (ESP’s), and how their Customer Marketing Platform has grown to become the only one that can attach directly to a marketers Enterprise Data Warehouse. Having recently …

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Amazon Tops 10% of US Ad Revenues

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Amazon continues its quest to take a larger piece of the US digital marketing pie away from Google and Facebook. Recent data from eMarketer shows that Amazon accounted for 10.3% of US digital ad revenues last year, reaching $15.7 billion. Estimates provided by eMarketer at the end of 2019 forecast Amazon to account for nearly… Read More » The post Amazon Tops 10% of US Ad Revenues appeared first on Marketing Charts .

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Third-party vs. In-house Delivery: A Guide to Informed Choice

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Posted by MiriamEllis   Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, …

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Third-party vs. In-house Delivery: A Guide to Informed Choice

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Posted by MiriamEllis   Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, …

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How Can iPaaS Help Your Digital Marketing?

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If there’s one thing you need from your digital marketing toolbox, it’s efficiency. You need access to real-time data so you can quickly make the most effective decisions and convert those all-important leads into paying customers. You can start by deploying iPaaS, or “Integration Platform as a Service”. It’s a little tricky to understand at first, but don’t worry. I’ll break it down for you. So, let’s go over how iPaaS works, starting with some fundamentals. What I s iPaaS? Let’s be clear on some terminology before we dive into what iPaaS is. Chances are you’re already using various apps, or Software as a Service (SaaS), across your organization. Statistics show that small businesses use 40 apps on average, and larger businesses use many more. SaaS examples include Monday, Trello, Salesforce, and Gmail. You usually need to switch between these SaaS applications to complete tasks, whether it’s assigning someone a …

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5 Alternatives to Google Plus for Your Local Business

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On the hunt for a Google+ (also called Google Plus and G+) alternative? It may be easier than you think! Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Luckily, there are several replacements you can use. Here are the best Google Plus alternatives and how you can use them to grow your business online. What Was Google Plus and Why Did It Shut Down? Google Plus was Google’s fourth attempt at building a social media network. Its predecessors included Google Buzz, Google Friend Connect, and Orkut. While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Why? For years, you had to have a Google Plus account to use features like Google Photos, Hangouts, and YouTube. …

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Key Insights: Ecommerce, customer loyalty, the playbook for Q3 and Q4 2020

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30-second summary: The US has anticipated a 12% drop in private consumption over the next two years, with recovery to pre-crisis levels only by 2023-24. Customer loyalty has taken a huge hit and the holiday shopping season is arriving sooner than expected. A quick look at the app economy and digital environment trends. Good news is, the daily average usage (DAU) has shown a steady growth which will continue as the holiday shopping season arrives. How you can activate more sales for your ecommerce business. Place your pieces strategically to checkmate adversity and your competition for the rest of 2020. The global pandemic has reset the business chessboard. Customer loyalty has taken a huge hit and the holiday shopping season is arriving sooner than expected. Businesses have felt the heat this summer. This week we’re looking into the ecommerce and customer loyalty stats (fresh in) to help you create a …

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