To What Extent Are Large Companies Outsourcing Marketing Services?

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There have been numerous discussions around outsourcing – and insourcing – including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on which work area, but a recent study [download page] from Merkle suggests that data sourcing is at the top of the list, with survey respondents estimating… Read More » The post To What Extent Are Large Companies Outsourcing Marketing Services? appeared first on Marketing Charts .

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The 6 Best Digital Marketing Companies of 2020

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Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. But, it’s not always easy to find those experts when you need them. So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. Then, we’re going to talk about what …

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Large CPG Manufacturers Are Losing Market Share to Private Label and Extra Small Companies

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US CPG dollar sales saw a 2.2% rise year-over-year in 2019, continuing steady growth since 2017, according to a recent study [pdf] from IRI and Boston Consulting Group (BCG). Private label and extra small companies were drivers of growth last year with large companies seeing their market share decline. Year-over-year the 2.2% growth in CPG… Read More » The post Large CPG Manufacturers Are Losing Market Share to Private Label and Extra Small Companies appeared first on Marketing Charts .

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5 ways marketers can instil AR into their business plan of action

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30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. The action plan as it is also called outlines how a business will be operated and managed. This plan is a section of the business plan and it covers business operations that were not outlined in the marketing and sales plans. AR can be used to offer augmented shopping experiences to customers. Users can be allowed to try out makeup, clothes, etc. on their digital identity. Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. Business cards, brochures, and other advertising materials of a business can have a virtual component thanks to AR. In this case, potential customers can use their smartphones to scan printed materials, thereby giving them access to the best …

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What dismantling the Postal Service will do to American cities

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The post office shapes American public and private life in cities and towns, large and small. A dismantled USPS erodes American social ties, neighborhoods, and even families. The U.S. Postal Service is under threat of collapse and privatization . This comes after years of federal political maneuvering that has effectively depleted revenues and staffing – issues now amplified by new cuts to overtime worker pay and slowed delivery. Read Full Story

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How Natural Language Processing (NLP) is helping call centers get smart

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30-second summary: Natural Language Processing (NLP) are helping improve workplace efficiency and decrease human capital costs. They are used across a wide range of sectors for both inbound and outbound calls. A n auto attendant can rank and prioritize calls based on urgency. This will occur based around a set of rules established by the call center regarding how calls should be routed. Banks often use NLP’s abilities to answer FAQs for their phone calls – customers provide their questions and based on their response are given a set of canned answers. Once customers voice their concerns, NLP software is able to quickly provide a set of solutions. This cuts down time agents would have spent researching answers, and allows for faster and better service. To create a more personalized experience, NLP technology can be used for call record data analysis in relation to customers. Large numbers of telephone calls …

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The Best CRM Software (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Without customers, your business wouldn’t exist. I guess it could… but you wouldn’t last long without a stream of revenue helping you keep the lights on. Because of that, it’s critical to understand how your customers behave and what they want from you. Doing so makes their experience better. And helps you generate more money. The best CRM software helps streamline, simplify, and improve your business processes to create better experiences for the one thing your business revolves around — your customers. But today, your biggest challenge is choosing the right one. With countless options to choose from, it’s easy to feel paralyzed. So, to help you out, I reviewed the top CRM software available and put together an extensive list of what to consider before making your final …

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Live events may remain digital for the long term — words of wisdom from Certain’s CEO

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30-second summary: Certain, Inc. is an event automation and management platform headquartered in San Francisco whose clients include Microsoft, Oracle, and SAP. Their focus is with companies that have over a billion dollars in revenue primarily within technology, financial services, and health care. We spoke with Certain’s CEO, Peter Micciche, to learn about their technology and how they’re working with customers to navigate the fundamental shifts in the event industry as a result of COVID-19. Certain’s customers have had to scramble to replace live events that they had scheduled and move them to their platform to deploy virtually. Micciche recommends that marketers stop thinking in terms of running large conferences virtually, but take larger conferences and carve them into many slices aimed at specific segments of buyers. Micciche predicts that marketers will see increased capabilities from event technology providers that make it much more conducive to being immersed in a …

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What a digital-only world means for your marketing strategy

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30-second summary: Digital channels are booming. Ecommerce activity has grown 5-10 years in the space of 3 months. Digital-first companies who have been agile in directing investment to organic search are seeing the best results. Challenges in companies are mostly organizational. Better alignment is needed between marketers and engineers. One tip for marketers? Invest in the website. This past Friday saw the latest in our weekly series of briefings for our peer network . We were pleased to welcome (remotely) Alex Schaefer, Chief Revenue Officer at DeepCrawl. DeepCrawl is a pioneer in enterprise cloud-based web crawling technologies and Schaefer is clearly in a unique position to observe what is going on in digital marketing as the coronavirus pandemic triggers a global change in consumer habits. It was a fascinating presentation. Particularly for marketers yet to make the proper leap into organic search marketing. Here are my key takeaways. How have …

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How would an SEO agency be built today? Part 2: Current business model(s)

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There are about 36,000 digital marketing agencies worldwide, based on our research on platforms like UpCity, Clutch, and our trials and users. Out of these, about 60% have SEO services integrated into their main activities. New agencies keep appearing, even in the current challenging context — more than 200 were created so far in 2020. With this in mind, our team at SEOmonitor designed a strategic experiment in three parts, starting from the question — How would you build an SEO agency in 2020? In the first part , we’ve explored trends, based on search data, and Gartner’s Hype Cycle to understand what’s transient and what’s here to stay, whether or not accelerated by the pandemic. In this second part, we’re looking at the status quo of SEO agencies and their current business models, introducing another strategic lens to guide our research: Alex Osterwalder’s Business Model Canvas or BMC. A …

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Tech Talk with censhare: Offering Universal Content Management to steer marketing content

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30-second summary: Organizations are working with convoluted content management processes that aren’t scalable. Lack of centralization can take valuable time away from creative teams. In our latest Tech Talk series, Josh Van Dyk, censhare’s Vice President, North American Sales shares some insights into their Universal Content Management platform. Learn how brands like Jaguar Land Rover, McDonald’s, GoPro, Toyota, and Dyson are utilizing the platform to efficiently create and deliver quality, contextualized, and exceptional content. It is vital for organizations to power their brand forward with buyer-centric experiences. This is where censhare delivers excellence. When it comes to content management, imagine not having to hunt for the most up-to-date assets, frantically looking for assets, or worrying about content rights or user permissions. Josh Van Dyk , Vice President, North American Sales at censhare talks about how organizations can significantly speed up their creative workflow. About censhare censhare was founded in 2001 …

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