Time Spent With Streaming Audio Increased Since COVID-19

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It’s not just OTT and pay-TV viewing that have seen an increase in use since the beginning of the coronavirus. Audio streaming has also been on the rise as people spend more time in their homes. Indeed, per recent data from Comscore, US households have increased their average daily audio streaming by almost one hour… Read More » The post Time Spent With Streaming Audio Increased Since COVID-19 appeared first on Marketing Charts .

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Consumers Are Streaming More Since the COVID-19 Outbreak – but What About Pay-TV On-Demand?

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It is not just streaming video services whose viewing hours have increased in the wake of the COVID-19 outbreak. According to new data [press release] from The Diffusion Group (TDG), pay-TV on-demand viewing has also been on the rise. The survey of almost 2,000 adults with broadband service in the home reveals that almost 8… Read More » The post Consumers Are Streaming More Since the COVID-19 Outbreak – but What About Pay-TV On-Demand? appeared first on Marketing Charts .

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Sales lift from AOOH averaged nearly 19% across four CPG categories

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30-second summary: Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store. Vibenomics, a tech-driven AOOH advertising company partnered with IRI®, a data analytics and marketing company with sku-level access to point-of-sale data, to measure the direct sales impact of exposure to AOOH advertising. After looking at the level of spend across several stores in a short period of time, the results showed an average 18.8% sales lift from four CPG categories including hair shampoo/conditioner, skin care, dry packaged dinner mixes, and adult beverage. The most significant lift in sales seen in the adult beverage category at 34.1%. Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store, but it can be difficult to have a clear understanding of ROI. To address this, Vibenomics, a tech-driven …

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Americans spent over 123 billion minutes streaming video content in just one week

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30-second summary: Nielsen releases eye-opening statistics about the trends in the on-demand video landscape including a spike in viewership of ad-supported streaming. COVID-19 and its associated lockdowns and social distancing rules initiated an unprecedented period of streaming TV consumption and the change appears to be permanent. Video streaming in “streaming-capable” homes was up 16% overall compared with last July. The time spent watching “other” platforms (e.g., not the SVOD big 5: Netflix, Hulu, YouTube, Amazon Prime and Disney+) increased by 16.3 billion minutes. Ad-supported video on demand (AVOD) services are contributing to an increase in digital ad spend in a big way. Nielsen recently predicted that digital media spend would rise to $500 billion globally by 2023 with digital video ads likely comprising a big chunk of that. Watching AVOD content helps consumers control the cost of streaming content, with nearly 50% of Americans watching ad-supported video content, up from …

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Social Media Marketers Up Their Use of Instagram Video; Few Plan to Use TikTok For Now

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Last year, consumers spent an average of 84 minutes per day watching videos online. And, with time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.… Read More » The post Social Media Marketers Up Their Use of Instagram Video; Few Plan to Use TikTok For Now appeared first on Marketing Charts .

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Audio Consumption Increases Overall in H1 2020 Despite COVID-19’s Tempering Force

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Audio consumption in the US is on the rise in 2020, with total audio activity up 9.4% year-over-year in the first half of the year. However, it appears that this growth has been stymied by COVID-19, per a new midyear report [pdf] from Nielsen and MRC Data. In the first months of 2020, audio consumption… Read More » The post Audio Consumption Increases Overall in H1 2020 Despite COVID-19’s Tempering Force appeared first on Marketing Charts .

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How to Use Amazon Audio Ads

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With over 55 million listeners , Amazon Music is one of the leading music streaming platforms out there. Wouldn’t it be great if you could find a way to reach these subscribers and share your products with them. Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can create short, engaging audio ads to reach a whole new audience base. Let me walk you through how it works. What Are Amazon Audio Ads? Think of Amazon audio ads like radio ads. They’re commercials between 10 and 30 seconds long, and you can use them for any marketing campaign, from promoting brand awareness to hyping up a new product . You don’t need to sell products on Amazon to use this service, either, which makes it accessible for more businesses. The ads themselves play between songs. You can’t choose your slot preference, but …

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Mobile App Use Jumps During the Pandemic

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Some 1.6 trillion hours were spent on mobile devices worldwide in H1 2020. A new report [download page] from App Annie explores how this usage during the COVID-19 pandemic compares to 2019, and how it is affecting mobile-first companies. Time spent on mobile has increased both in the US and globally, per the report. Looking… Read More » The post Mobile App Use Jumps During the Pandemic appeared first on Marketing Charts .

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Despite warnings air travel is the highest since COVID-19 lockdowns

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ICUs in many hospitals are close to or at capacity, yet more people have traveled this holiday season than over the Thanksgiving weekend. The threat of Covid-19 has not deterred Americans from traveling during the holidays. Sunday was the busiest day for US airports since March 15th when the TSA screened nearly 1.3 million people, according to The New York Times . The increase in holiday travel comes as Coronavirus cases remain high and ICUs in many hospitals are close to or at capacity. Read Full Story

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How COVID-19 has us doing more in less time

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New research suggests that productivity for some remote workers has risen since 2019—and identifies what part of the week is the most productive. Could the office be detrimental to our productivity? Since many companies shifted to remote working arrangements, workday hours have shrunk, however employee productivity remained steady and even increased, according to data collected by Prodoscore , provider of employee visibility and productivity intelligence software. Looks like we’re accomplishing more in less time. Read Full Story

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American billionaires have gotten $280 billion richer since the start of the COVID-19 pandemic

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Their net worth is rising at a time when millions and millions of people are finding themselves out of work. Though the coronavirus itself may not discriminate in terms of who can be infected, the COVID-19 pandemic is far from a great equalizer. In the same month that 22 million Americans lost their jobs, the American billionaire class’s total wealth increased about 10%—or $282 billion more than it was at the beginning of March. They now have a combined net worth of $3.229 trillion. Read Full Story

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