Five tips to generate technology leads

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30-second summary: Technology is making it easier for brands to generate leads with sophisticated tools. 80% of marketers saw their leads increasing due to marketing automation. Lead capture forms, remarketing, and SEO-focused content are effective strategies for driving technology leads. Automating email campaigns and leveraging LinkedIn can also be powerful lead generation tactics for B2B companies. Technology is revolutionizing the way businesses interact with customers, engage them, and promote their products. Generating leads is also an area that has seen a major shift due to the advancement of technology. Marketers are leveraging automation technology to get more leads. In fact, 80% of marketers saw their leads increasing due to marketing automation. That’s just one of the new trends for lead generation in the B2B space. It’s a dynamic space, and new lead generation strategies are constantly cropping up. If you’re wondering how to get ahead in the game, it’s time …

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20 Questions for Faster and Better Lead Qualification

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You can attribute a lot of great relationships to perfect timing. This is especially true for sales. That’s why you need a clearly defined process for generating more leads, of higher quality, that feed into a lead qualification system you’ve designed. By taking these steps, you can reach your leads at just the right time in their purchase journey, increasing your chances of closing deals. Generate More Leads Most companies have a set of best practices for generating more leads , and don’t change their process for years at a time. Shaking things up a little can help you may help you find more success with lead qualification. Asking yourself a few questions may help you step up your game. 1. Where Are Your Leads Coming From? Sales leads should be coming to you from a variety of places. In fact, buyers typically consult almost five different information sources when …

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3 Inbound Marketing Trends to Master in 2021

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Inbound marketing isn’t easy. There are tons of strategies for driving more traffic. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. This means it’s harder and harder to stay on top of the game and keep yourself from falling behind. One day you’re publishing awesome content and locking it behind a form, and the next day you realize that forms don’t work . It can be tricky, but at the end of the day, you need inbound marketing to grow your business. It’s one of the best ways to drive new leads to your site without paying big dollars for advertising spend. So how do you keep up in such a fast-paced, always-changing, growing environment? There are a few trends that will drive content marketing …

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How Technology Affects Communication

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For better or worse, technology affects communication because it is a part of our everyday lives. It impacts the way we work, entertain ourselves, and stay in touch. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. But is it all bad? From a business perspective, you could argue that technology communication is beneficial. With this in mind, here’s a breakdown of everything you need to know about how technology affects communication with customers, plus how to use these developments to your advantage. How Has Technology Affected Communication? Technology communication affects us continuously. As we make technological advances, new trends in communications emerge and often become the norm. Machine learning and artificial intelligence will have a significant impact on how we communicate. Chatbots currently field over 25,000 conversations per month. Furthermore, …

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How Lead Generation Tactics Can Boost Your Link Building Results

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Posted by AnnSmarty How effective is your link building campaign? I bet your answer is “I wish it could be better.” Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy. Everyone needs links, yet they are getting harder and harder to get. The solution? Change your link building mindset. How link building is similar to lead generation In any business marketing strategy, we’re really interested in one thing: sales. Yet, if we keep focusing on that end goal, we won’t achieve much. A customer may need up to eight touchpoints before they finally make a purchase. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: …

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Content Marketing in 2021 and Beyond

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Let’s talk about content marketing. How’s it doing in 2021? Where might it be headed this year and next? Is it still the king? Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. They don’t want spam clogging their inbox. People want high quality, useful, relevant, and engaging content about things that matter to them. Craig Davis , the former Chief Creative Officer at marketing communications firm J. Walter Thompson, said it best: We need to stop interrupting what people are interested in and be what people are interested in. That’s content marketing in a nutshell. And yes, it’s still king, but it is evolving. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x …

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Best Customer Service Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load. These customer service software options will help you organize your company, whether you’re a startup or a seasoned business owner. The Top 7 Options for Customer Service Software Hubspot’s Service Hub —Best for Free Software and Deals Zendesk —Best for a Complete Support Suite Groove —Best for Small Businesses and Startups TeamSupport —Best for B2B Support LiveAgent —Best for Live Chat Service Salesforce Service Cloud —Best for Remote and On-Site Support Freshdesk —Best for a Streamlined System …

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How amika uses an AI platform to drive online sales and build trust

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30-second summary: amika is a Brooklyn-based hair care company that had a very popular live chat platform, but the brand didn’t have the human resources to reply instantly and offer a personalized hair care consultation to each visitor. amika wanted a chatbot solution that could provide customers with immediate and accurate product recommendations, all while fostering an intimate connection between the brand and its customers. So Automat created ace (for a conversational experience on amika’s website), the ultimate AI hair advisor, which spoke in amika’s brand voice and knew its product line and applications inside and out. Within just a few months, amika was reporting KPIs of 3x conversion, 4x average revenue per customer, and 90% satisfaction. The partnership came in at a crucial moment for amika. After COVID-19 hit, their traditional distribution channel went down and they had to prioritize DTC ecommerce. Automat directly generated 30% of additional online …

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AI and social media marketers in B2B marketing campaign

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30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. In past AI was just a thing of sci-fi movies and scientific laboratories. Today it has been used abundantly by a number of industries and marketing is no exception. Digital B2C marketers are already leveraging the power of AI for digitizing their social media campaigns and making them more engaging and appealing. In the B2B context, marketers can also use AI and transform the buyer journey. AI not only helps in identifying the right clients, but it can also be used to satisfy the needs of those customers. Finally, AI is the best thing for B2B social media marketers because it automates processes and let them save time that can be utilized in core activities. Without a doubt, artificial intelligence has touched every …

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

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30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 billion. Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 billion (pre-pandemic-era) now stands at $134.66 billion. Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% of all US OOH ad spending. Customer experience, retention, success, and customer engagement were the top four priorities. Technology adoption is the divide between high growth and low growth organizations. Email and CRM were some of the most effective tools used for optimizing customer experience and meeting customer expectations. This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the …

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