Three in 5 Businesses Report a High Level of Maturity in Identifying Customers Across Channels

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One of the things that customers say helps them feel like individuals is for companies to recognize their activities across all channels. Business executives appear to understand this, with a study [download [age] from Merkle finding that the majority of marketing executives surveyed believe it’s critical (47%) or very important (51%) for their organization to… Read More » The post Three in 5 Businesses Report a High Level of Maturity in Identifying Customers Across Channels appeared first on Marketing Charts .

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5 leading providers of enterprise marketing automation solutions

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30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. It’s marketing automation week at ClickZ, and as part of our coverage of this game-changing technology, we’ve compiled a list of the top five enterprise-level solutions based on market share. The global marketing automation software market was $2.4 billion in 2019 and is expected to reach over $6.8 billion by 2026. Social Media Today’s 2019 State of Marketing Automation survey revealed that two-thirds of marketers are …

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Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

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30-second summary: Founded in 2010 by twin sisters Kristine and Katherine Steuart, Allocadia has over 100 employees around the world. Allocadia serves mid-to-large businesses with their cloud-based MPM platform, which is available at three price points, depending on the level of management required. MPMs enable companies to plan, gain insights, and optimize multiple marketing campaigns and programs from one central location. After implementing the platform, Allocadia customers can begin seeing results within thirty days. Since Juniper Networks implemented Allocadia seven years ago, the marketing team has closed the quarter within 1% of target for the past 29 quarters. After Microsoft implemented Allocadia in 2016, the company experienced an 88% reduction in manual data entry, were able to account for 100% of field marketing dollars, and generated over 1 million leads via planned marketing activities. By using Allocadia’s tools, GE Digital’s marketing organization reported 2.55 times greater return on marketing investment …

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How AI fits into the martech landscape

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30-second summary: Today, artificial intelligence, sensors, and digital platforms—and an explosion of data—have already increased the opportunity for learning more effectively; but competing on the rate of learning will become a necessity in the 2020s. The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. All major ad platforms and exchanges are powered today by a dizzying array of complex calculations with the goal of delivering your message to the right audience at the right time — and encouraging people to take an action, buy a product, or a host of other outcomes a marketer might be looking for. Today, we’re at a place where buy-side solutions are emerging that operate a layer above the platforms themselves, working to orchestrate your spend, targeting and even creatives across channels. A range of emerging vendors are out …

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What leading consultants say about the usage of AI in marketing?

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30-second summary: In Deloitte’s 2019 CMO Survey Report, 56% of participants anticipated using AI for content personalization. 33% of respondents foresee applying AI for improving marketing ROI by optimizing marketing content and timing. Mckinsey’s survey found that 44% of companies reduced operational costs and increased business revenue by using AI in marketing. The Bain and Company found that marketing insights gathered through new machine-learning capabilities helped gain 10x in marketing performance. The company also saw a 25% increase in additional revenue through cross-selling. An EY study of CEOs and business leaders reveals that 62% of respondents believe artificial intelligence will have a significant impact on creating efficiencies at their company. In a survey conducted by BCG, 90% of respondents agreed that artificial intelligence represents a business opportunity for their company. However, 70% of companies report minimal or no impact from AI so far. Marketers have started using artificial intelligence to …

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Health network shows that yes, personalization is a thing — and it works

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Indiana-based nonprofit healthcare system Community Health Network (CHN) is leveraging personalization to improve patient experience and communication. That’s saying something considering the strict limits it faces regarding patient privacy thanks to HIPAA regulations. “We pride ourselves on offering convenient access to healthcare services where and when patients need them — in hospitals, health pavilions and doctor’s offices, as well as workplaces, schools and homes,” said Debbie Kenemer, executive director of digital marketing at Community Health Network. “Our digital properties have to be equally focused on our patients and their needs.” Community Health Network is the largest Indiana network of primary care physicians, managing over 200 sites of care and affiliates throughout Central Indiana. The network’s continuum of care also integrates hundreds of physicians, specialty and acute care hospitals, surgery centers, home care services, behavioral health and employer health services. Serving personalized content to patients — and keep up with HIPAA …

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What leading consultants say about the usage of automation in marketing

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30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment. Automation is possible in 30% of sales activities. The most recent AI survey by Bain and Company analyzed that organizations that make use of AI were 4.2 times more likely to have access to standard tools and technologies than the others. A study co-sponsored by EY in 2020 revealed that 85% of participants have already implemented AI within their organizations and expect to use AI for new use cases in the coming years. According to a survey by Accenture, around 83% of more than 6,000 businesses accepted that technology is a crucial part of the human experience. As per a recent …

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The 5 Best Email Marketing Companies of 2020

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Almost everyone uses email. But here’s the sweet part. The people you’re trying to reach or retain already have active email addresses. Heck, most of them used or would use one to sign-up for your service or product. If you can get into (and stay) in people’s inbox, you can make a ton of money. Data shows companies can generate $38 for every $1 email investment. Unfortunately, getting into an inbox is not a stroll in the park. Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. How do I know this? Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise. The result? The very top email agencies you can trust. Not …

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This is what a customer data platform (CDP) is designed to do

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30-second summary: BlueConic is a CDP provider that works with hundreds of clients including Hearst, Moen, T-mobile, and ING. Their newly published eBook is aimed at helping marketers understand the role of the CDP in the larger martech stack — what it is, what it’s not, and how it compares with other tools. BlueConic’s free eBook — What is A CDP? And What Isn’t a CDP? — is available from ClickZ. Headquartered in Boston, Massachusetts, BlueConic is a Customer Data Platform (CDP) provider that works with hundreds of organizations globally. Their technology combines first-party data into one unified location, making it easily accessible to all marketers and other employees, regardless of department or location. Some of BlueConic’s clients include top brands like Hearst, Moen, T-mobile, and ING. BlueConic recently published an eBook aimed at helping organizations understand the role of CDPs within the martech landscape including what they are (and …

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Key Insights: Leaders harness social media for digital transformation and customer service

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30-second summary: Our Marketing Intelligence September report ‘Search & Social Advertising’ as the front runner in this technology segment. Deloitte states that 77% of CEOs report that digital transformation efforts have significantly accelerated. Social media helped 69% of brands prepare for the COVID-19 impact on business and maintain customer/audience relationships. 66% agreed that social media programs have helped their business prepare for a broader digital transformation. Gartner benchmarked 118 brands on their digital customer service strategies. The sectors included Big Box retailers, department stores, fashion, specialty retail, grocery, financial services, watches & jewelry, and hotels. Customer service ‘leaders’ included H&M, Sephora, and a few more names. While Nike, Vans, Saks Fifth Avenue, Big Box retailers like Whole Foods fell into the ‘laggards’ category. Surprised? Dive in to find out more. As per our ClickZ and Search Engine Watch pulse survey’s latest insights, ‘Advertising & Promotion’ is the top marketing technology …

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The 6 Best Digital Strategy Companies of 2020

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According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an outside eye can make all the difference. What’s more important is choosing a company that can execute that strategy. When you need to choose the best digital strategy company, you may be wondering where to start. Here’s a list of our picks for the best digital strategy companies in the world. 1. Neil Patel Digital — Best For Content Marketing & Digital Strategy I’ve written more than 4,294 blog posts in 10 years. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month …

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