Who Were the Most Frequent Moviegoers in 2019?

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Three-quarters (76%) of North Americans are moviegoers, buying 1.24 billion movie tickets in 2019. So, who are these moviegoers and who’s going to the movies most frequently? Here’s what the THEME Report for 2019 from the Motion Picture Association (MPA) has revealed. Last year, more than half (54%) of the population of the US and… Read More » The post Who Were the Most Frequent Moviegoers in 2019? appeared first on Marketing Charts .

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These Brands Enjoyed the Best ‘Buzz’ in 2019

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When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking first whether respondents have heard of the brand at… Read More » The post These Brands Enjoyed the Best ‘Buzz’ in 2019 appeared first on Marketing Charts .

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US Online Media Spend in 2019 and the Outlook for 2020

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Online media spend in the US totaled $145.3 billion in 2019, up 19.1% over 2018. The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year, per a report [download page] from Winterberry Group. Here’s a breakdown of spending… Read More » The post US Online Media Spend in 2019 and the Outlook for 2020 appeared first on Marketing Charts .

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Non-Profit Email Volume Declined in 2019, While Response Rates Improved

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Non-profit email volume decreased in 2019 to an average of 50 emails sent per subscriber, according to the latest annual M+R Benchmarks study. This represents a 2.1% decline in email volume year-over-year. Wildlife/Animal Welfare non-profits were the highest-volume senders in 2019, averaging 81 messages per subscriber, while Health organizations continued the trend seen in 2017… Read More » The post Non-Profit Email Volume Declined in 2019, While Response Rates Improved appeared first on Marketing Charts .

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US Out-of-Home Ad Revenues Grew by 7.5% In 2019

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US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018 (4.5%), 2017 (1,2%) and 2016 (3.1%). OOH’s Q4 2019 revenue growth reached… Read More » The post US Out-of-Home Ad Revenues Grew by 7.5% In 2019 appeared first on Marketing Charts .

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Holiday 2019 Data Hub (Updated): Results Recap

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Holiday retail sales appear to be back on track after much lower than forecast retail sales growth during the 2018 season. Indeed, the NRF’s latest figures recapping the 2019 holiday season are right on par with their forecast growth rate before the holiday season began. The sales figures released by the NRF indicate that retail… Read More » The post Holiday 2019 Data Hub (Updated): Results Recap appeared first on Marketing Charts .

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2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

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Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on increasing engagement, it’s worth taking a look a new email benchmarks from 2019 offered in a new report from Campaign Monitor. Open Rate The average… Read More » The post 2019 Email Benchmarks: Which Industries Performed Well, on Which Days? appeared first on Marketing Charts .

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