This wild new puffer jacket is solar-powered and glows in the dark

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Vollebak’s latest jacket is designed for extreme temperatures and a rapidly changing planet. Vollebak is a high-end outerwear brand that parlays in the extreme—pushing apparel design to its scientific limits. And while you might not think you need a puffer jacket that’s indestructible or made of virus-resistant copper or billed as “ part science experiment ,” Vollebak has found success on its bet that you do—with designs that look like the future but are very much rooted in the present. Read Full Story

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One secret weapon against extremism: Google ads promoting mindfulness

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Moonshot is part of a burgeoning counter-radicalization industry armed with ads, big data, and decades of experience engaging extremists. Can its strategies work against a new threat? How do you pull people out of the rabbit holes that lead to violent extremism, or keep them from falling in? If conspiracy-laced hate is another kind of pandemic pushed by online superspreaders, could we build something like a cure or a vaccine? Read Full Story

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How Canada Goose made its famous Expedition Parka sustainable

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With reclaimed fur and responsible down, the sustainable Expedition Parka is one of the warmest eco-friendly jackets on the market. Canada Goose’s signature Expedition Parka was designed for scientists in the coldest parts of the world, for temperatures down to -22 degrees Fahrenheit. Now, the company is achieving even more superlatives, after releasing an eco-conscious version of its famous parka. Deemed their “most sustainable parka to date,” the all-white sustainable parkas feature the same cut and details as their hip-grazing, front-pocketed Standard Expedition, but include green upgrades to the fabric, production, hardware, and even the store displays. Read Full Story

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A clothing line from home improvement brand Fiskars and other products Fast Company is loving

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Finland’s oldest company, Fiskars, is known for its trademark plastic orange-handled scissors. Now it’s entering the world of high fashion. Finland’s oldest company, Fiskars, is known for its trademark plastic orange-handled scissors. Now it’s entering the world of high fashion, with a clothing and accessory line in collaboration with fashion and print designer Maria Korkeila coming out in spring 2021. With adaptable and durable design details, the 11-piece collection was made with functionality in mind. One jacket has a detachable hem, hood, and sleeves, and a tool belt can be converted into a fanny pack. ( From $10.99, fiskars.com ) Read Full Story

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Twitter has acquired its first design firm ever. Here’s why

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You might have never heard of Ueno, but it’s the first design studio that Twitter has ever acquired. For years, Twitter has faced criticism for enabling harassment and the spread of misinformation and, in recent months, the company has shown signs of trying to right its course. With an important election in balance, the company banned political ads, flagged Donald Trump’s tweets as disputed, and used its interface to nudge people to read and comment on stories before retweeting them. Last week, it banned Trump from its platform outright . Read Full Story

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12 Best Landing Page Examples

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Let me ask you a question… Would you rather have a beautiful website or a website your customers love? From a business perspective, you shouldn’t go for either. Your answer must be 100% I want a high-converting website. Because if people buy, then they both like it and you can safely and predictably scale your business. Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine. And that can be easily noticed when you click on ads you see on social media. You might like the ad itself but most times the landing page on the other side is not what you want to see. The connection between your traffic and your landing page is called an accurate message to market fit . You want your message to perfectly fit your market so you can …

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Uniqlo’s new winter jackets are made with 100% recycled down and under $100

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The company’s new Re.Uniqlo initiative tackles waste by recycling old clothes into fresh items, starting with down jackets. Uniqlo’s affordable down jackets are one of the company’s signature products. But what happens to these coats once they’ve reached the end of their lifecycle? The Japanese mega-retailer is not exactly fast fashion, but the affordability its clothes makes them seem a little more disposable, which is a big problem for the environment. Unwanted clothes end up in landfill and contribute to carbon dioxide emissions. Read Full Story

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Find a Font: 19 Places to Find Free Fonts for Your Brand

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You’ve started a business, brand, or website, and it’s time for you to start distributing content. Congratulations. What you might not be thinking about is how to find a font that represents your brand. Sure, you know you’ll need to learn certain skills like how to write a blog . But fonts might not be high on your to-do list — and they should be. Here’s why: Your typography affects conversions . Content that is easy to read and showcases what your brand is about can help drive traffic, increase conversions, and increase your chances of ranking higher in Google . Here are the different elements of typography : Typeface Fonts Line length Leading Kerning Tracking Your typeface is the characters that have the same design as your font. Line length, leading, kerning, and tracking all have to do with space and difference between characters, lines, and letters. Now you …

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This startup sells clothes from the same factories as Alexander Wang and Prada—at a fraction of the cost

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It’s Costco but for cashmere sweaters, leather jackets, and high-end cookware. Last year, Alexander Wang sent a model down the runway at New York Fashion Week in a leather biker jacket that cost $2,995 . A startup called Italic found the same factory that Wang used and created a similar jacket—including the placement of studs, zippers, and a belted waist—that was distinct enough that it wasn’t considered cribbing the design. Italic’s price? $280 . Read Full Story

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