Australian marketers have almost universally shifted their priorities to focus on marketing-led growth, marketing efficiency and improving ROI, according to a new report.

This digital marketing bundle shows you how to leverage the most popular digital marketing channels.

Two-fifths (42%) of marketers say that they are now using at least some aspects of an Agile marketing approach, up from 32% last year. At the same time, the number of marketers using traditional marketing has dropped from 50% to 41%. So, why are marketers adopting a more Agile approach to marketing and abandoning more… Read More » The post For Marketers Adopting Agile, What’s the Draw? appeared first on Marketing Charts .

When it comes to paid strategies, performance marketing campaigns appear to be a growing area of interest for marketers, with budgets in this area following suit. Indeed, a new report [download page] from Ascend2 shows that some 42% of the marketers surveyed say their performance marketing budgets are expected to increase by up to 20%… Read More » The post Performance Marketing Budgets to Increase as Marketers Chase ROI appeared first on Marketing Charts .

Nine’s former group marketing director has become the new director of marketing, communications and fundraising for Taronga Zoo.

Business is ever-changing, and so are the marketing strategies that drive business growth and success.

Some 7 in 10 users of B2B conversational marketing tools would use them for communicating with businesses, getting questions answered, and resolving issues, according to Drift and Heinz Marketing’s latest report [download page] on the state of conversational marketing. Based on a survey of more than 500 B2B marketing professionals fielded in July 2020, the… Read More » The post Both B2B Marketers and Buyers Increasingly Sold on Conversational Marketing appeared first on Marketing Charts .

How do marketers comprehend what their data means? It’s a constant challenge marketers face and with the emphasis on data-driven decision in marketing growing, it’s becoming more and more important.

Sonder has a new head of marketing, with former American Express’ former marketer director taking up the local reins.

B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy. Based on a survey of more than 100 B2B marketing professionals, a new report [download page] from ON24, Market2Marketers and Heinz Marketing shows that marketers plan to use components such as content marketing, digital advertising and… Read More » The post What’s in B2B Marketers’ Strategic Plans This Year? appeared first on Marketing Charts .