This tech is bringing water to Navajo Nation by pulling it out of the air

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Zero Mass Water’s Source hydropanels use sunlight to absorb water vapor from the air. In the Navajo Nation, where running water is scarce and COVID-19 is surging, they’re providing a lifeline. In the Navajo Nation, sometimes a single spigot on an empty road is the only water source around for hundreds of residents. Others have to drive from their rural homes into towns miles away to buy all the water they need for cooking, drinking, cleaning, and livestock, because there’s no infrastructure to bring it through pipes. About 40% of households in the Navajo Nation live without running water. But now, at a few houses, panels positioned on the ground pull moisture from the air, connecting to a tap inside the home and providing up to 10 liters of water—or about 20 16-ounce bottles—a day, at no cost to the family. Read Full Story

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This new tech pulls valuable metals directly from water

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Now decontaminating water can mean creating a new source for important materials such as copper or lithium. When wastewater is polluted with heavy metals, it’s usually expensive and messy to decontaminate. But a new type of material, designed to precisely pull copper ions from water, demonstrates how water treatment could become more affordable—and how wastewater could become a way to sustainably source important metals. Read Full Story

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This interactive map shows all the conservation land near you

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The Land and Water Conservation Fund, established in 1964, has helped conserve land from segments of the Appalachian Trial to neighborhood parks. If you’ve ever set foot on the Appalachian Trail, visited a national park like Joshua Tree, or even taken advantage of a neighborhood park in your home town, you’ve probably reaped the benefits of the Land and Water Conservation Fund. Established in 1964 by Congress to conserve land and provide outdoor recreational spaces, the program has funded hundreds of thousands of projects. Now, there’s an interactive map that lets you explore where they all are. Read Full Story

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Is Getting “Google Guaranteed” Worth It?

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Google has rolled out a new consumer protection feature called Google Guaranteed . Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. The program helps showcase home service providers who have been pre-screened. With an easily visible green Google Guaranteed Badge showing a checkmark, these ads may draw customers’ notice more than others will. And it’s not just because of the eye-catching badge—it’s the knowledge they’re able to choose a business already certified by Google . What should you know before applying? Let’s have a look at what Google Guaranteed is, who it benefits, and why you might want to consider it for your business. What Is Google Guaranteed? Google Guaranteed is a certification program created to increase customer confidence in local businesses. Customers …

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How COVID-19 has dramatically changed business at Volvo, and what they’re doing about it

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30-second summary: ClickZ hosted a webinar, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. There has been a sharp drop in automotive sales compared to the 2020 forecast in January, which predicted 16.8 million in total sales and 13.4 million in retail sales. As a result of nationwide shutdowns combined with an oil price war, automotive industry sales were down 41% in March 2020 compared with the previous year. To help mitigate the impact on its business, Volvo took inventory of their U.S. dealerships and assessed who could remain open for sales and service. They then assessed what dealers could do business online and brainstormed ways they could safely deliver cars or allow consumers in lockdown to have their cars serviced. Hettesheimer noted that the most significant drop in sales would likely be April at 60-80% below …

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Operating During COVID-19: Helpful Tips for Local Businesses

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Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future. Adhere to all regulations First and foremost, start each day with a …

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10 Alternatives to Google Hangouts on Air

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Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark. Google Play Music, Google Glass, and now Google Hangouts on Air have been retired, which may come as a surprise to users who relied on these products. Don’t worry, though—it’s not all bad news! While you may have lost your favorite live-streaming service, there are plenty of Google Hangouts on Air replacements. What Was Google Hangouts on Air? Google Hangouts on Air launched in 2012, with Google adding live-streaming and community elements to their already existing Hangouts platform. At the …

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7 Instagram Contest Ideas to Grow Brand Awareness

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Instagram accounts that hold contests can achieve up to 70% faster follower growth than accounts that don’t hold contests. If you want a popular Instagram account, coming up with and executing some Instagram contest ideas is a great start. In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business. We’ll also dive into some of the best practices to keep in mind when running your contests. By the end, you’ll know how to run a successful Instagram contest that will bring your business the attention it deserves. Why Instagram Contests Are a Good Idea There are other ways to get more Instagram followers, of course, but few other methods can increase your follower numbers so quickly, and with such minimal effort. Not only that: Instagram contests can also help you achieve more engagement . Posts that are related to Instagram contests tend …

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25 Home Business Ideas You Can Start Right Now

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Are you searching for home business ideas so you can finally quit your nine-to-five? Or maybe you want some extra income to afford your dream trip to Mexico? Starting a profitable home business begins by looking at your life, your needs, the type of work you want to do, and, perhaps most importantly, your skills. Here are some of the best work from home business ideas with tips on how to get started, start-up costs, and how much you can expect to make. Read on for some inspiration for possible home business ideas. 25 Home Business Ideas Here are some of the best home business ideas you can start to earn a bit of extra money on the side or turn into a full-time gig. Check them out, see if any of them fit your skills and needs, and get starting on your journey. 1. Teach Online Courses Got a …

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How to Read Your Website Source Code and Why It’s Important

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Underneath all the images, text, and calls to action on your website lies your webpage source code. Google and other search engines “read” this code to determine where your webpages should appear in their indexes for a given search query. This is a quick guide to show you how to read your own website source code in order to make sure it is SEO-friendly. I also will go over a few other situations where knowing how to view and examine the right parts of source code can help with other marketing efforts. How to View Source Code The first step in checking your website’s source code is to view the actual code. Every web browser allows you to do this easily. Below are the keyboard commands for viewing your webpage source code for both PC and Mac. PC Firefox: CTRL + U (Meaning press the CTRL key on your keyboard …

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The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

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Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed. Any data that supports the strong continuance of these businesses is well worth sharing. In this article, I’ll provide results from 900 data points I pulled while analyzing the top local-pack-ranked grocery store in each of the 50 US capital cities. I’ll also summarize the practical tactics I’ve learned from listening to grocers and their marketers, highlighting how they’re adapting and succeeding in unprecedented times. It’s my hope that both in-house and agency grocery marketers will …

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