This stylish (and affordable) Great Jones bakeware will elevate your holidays

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Great Jones has launched a line of beautiful, functional, and affordable bakeware just in time for your culinary adventures. Our holiday season will look a little different this year. Many of us are skipping large family gatherings and glittering parties with friends, and opting instead to spend more time at home, surrounded by our pod mates. But not everything has to change: We can still prepare delicious indulgent meals, festive cookies, and pies of every flavor. Great Jones , the cookware startup, has just dropped a bakeware collection that will get you excited about all of these culinary adventures. Read Full Story

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These 11 gifts will delight the home cook, baker, and food lover in your life

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The best gift ideas for foodies and home cooks, including Breville’s new mini espresso machine, Great Jones’s colorful bakeware, and Our Place’s gorgeous, versatile glasses. This season, we might not be able to sit down for that sumptuous holiday feast with all our closest friends and family—but when it comes to gifts, delicious experiences can still be had. For the gourmands, culinary masterminds, and just plain hungry on your holiday shopping list, we rounded up a collection of top treats, smart gadgets, and well-designed dining accessories. Our picks, which range from a 60-second pizza oven to retro-inspired cookware, are sure to please anyone with good taste. Read Full Story

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The MozCon Virtual 2020 Initial Agenda

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Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and …

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These 3 backyard speakers can amp up any outdoor occasion

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Light up, cool down, and crank up the volume with these smart outdoor speakers. Feeling nostalgic for the laid-back summer joy of outdoor bars, restaurants, and hangouts? We are, too. But with just a few products, we bet you can make that perfect ~vibey~ spot in your own backyard. Our first recommendation is a firepit . Second, a delectable spread of food and bev. Third, some great tunes. While we can’t cater to your specific playlist preferences, we can recommend a few high-end outdoor speakers that can bring music to your ears. These game changers will add a rich auditory experience to your next adventure outside—whether it’s a backyard campout, an outdoor movie night, or just an al fresco dinner at home. Read Full Story

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COVID-related digital behaviors that won’t going away in 2021

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30-second summary: Market volatility and rapid shifts in consumer behavior will continue in 2021. The longer the COVID pandemic goes on the more ingrained digital behaviors become. Shoppers are buying more online and spending more when they do. Consumers are becoming more comfortable online experiences over with time. Taking in-store experiences and taking them digital is becoming more common. Search and market insights are becoming mission-critical for all marketers To say the last several months have been a roller coaster would be an understatement. This year has been one for the books as we’ve collectively experienced something no generation before us has: the impact of the COVID-19 pandemic on a constantly connected, technology-empowered population. We’ve run the gamut of emotional states and economic impacts. As brands and consumers alike prepare for our most unusual holiday shopping season yet, it’s become clear that we’re in this for the long haul. While …

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Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

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Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line. Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing speaker presentations, you can purchase access to the 2020 video bundle here . Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to …

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5 tips for adding connected TV to your holiday ad strategy

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There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

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5 tips for adding connected TV to your holiday ad strategy

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There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

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