This project is bringing high-speed internet to the developing world via beams of infrared light

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The latest invention from Alphabet’s moonshot factory are giant towers that use light to send data, like a fiber-optic cable without the cable. The world is still a long way from universal connectivity: More than 3 billion people don’t have access to the internet. In remote areas, and especially in rough terrain, one challenge is the cost of infrastructure—laying out a network of fiber-optic cables is difficult and expensive. X, Alphabet’s moonshot factory, is testing a new approach in India and Africa using invisible beams of light to send data over long distances without cables. Read Full Story

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How to Use First-Party Data for Ad Personalization

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Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. The truth is, you are being watched. In fact, marketers have used cookies to track the actions of internet users for years—but that may soon change. Google announced they are ending the use of third-party cookies . As a result, most businesses will have to rely on first-party data for things like ad targeting. What does that mean for your marketing strategy? It might not be as bad as you think. Here’s what you need to know about first-party data and how to use it to create targeted paid ads. (Spoiler alert: It might actually be better for your PPC strategy in the long run!) What Is First-Party …

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Facebook, Alphabet Team Up To Boost Southeast Asia Connectivity

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Facebook Inc (NASDAQ:FB) and Alphabet Inc (NASDAQ:GOOGL) are teaming up with local telecommunication companies in Singapore and Indonesia to increase internet connectivity in the region. The companies are planning new undersea cables to connect America with Southeast Asia. Q4 2020 hedge fund letters, conferences and more Facebook, Google plan undersea cables A Facebook executive told […]

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When broadband monopolies pushed out scrappy local ISPs, we all suffered

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You’d never give up your cable modem for a dial-up connection. But as the internet grew in the 1990s, it benefited from competition among small players. Over time, computers have become easier to use and the internet easier to access. It used to be that people needed special training to be able to use software on a machine. Now, small children can do it. Instead of a long, noisy process of connecting through dial-up, our devices can connect to the internet (and each other) instantly, without human intervention or even awareness. Mostly this is a good thing. More intuitive design means getting more people online and bringing more access to powerful tools for self-expression and community. It would be excruciating to try and use sophisticated online tools and platforms using old-school modems and routers. One advantage, though, of older technologies is that they forced us to think about what’s under …

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As remote work exploded, Comcast turned to AI to keep the internet running

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AI-based network management gave Comcast an immediate boost in traffic capacity as work moved online. But even so, temporarily suspended data caps aren’t here to stay. A funny thing happened in Colorado after the state legalized recreational marijuana use in 2012: As more people started buying grow lights to cultivate their own supplies, Comcast’s internet service took a hit. It turned out that the electromagnetic radiation from the lights were interfering with Comcast’s network. Read Full Story

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How can AR contribute to business decision making

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30-second summary: Augmented reality is forecast to become the primary driver of a $108 billion VR/AR market by 2021 Business decision makers can utilize data hyper visualization via augmented reality based on real time data AR generates real-time, on-site and step by step visual guidance on complex processes to make effective and rapid decisions Improved operational and training efficiencies using AR enables business decision makers to focus their attention on leadership Augmented reality (AR) has come a long way since its inception in the 90s. Today, it’s a real game-changer for many businesses. Organisations are already beginning to leverage the technology to gain strategic advantage, educate and train field technicians, improve customer satisfaction, transform the product life cycle and improve business decision making processes. Once you cut through the hype and white noise surrounding AR technology, one can appreciate the real value of AR for business owners, managers and supervisors …

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Best VPN Services

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The pandemic has changed work permanently. Before COVID-19, only 9.8 million (out of 140 civilian workers in the U.S.) worked remotely. Today, almost 70 million people are working remotely. Are you working remotely? If you are, there’s a good chance that you’ll need a virtual private network (VPN). If you’re running a small business and your employees need to work remotely, you need a VPN as well. Today, we’re going to take a look at VPNs — what they are, why you need them, and how to find the VPN that’s right for you. What’s a VPN, and Why Do You Need One? A VPN is a private network that’s run through a public network — imagine that a remote worker sitting in Starbucks had an extra-long Ethernet cable. They plug one end into their computer, and the other end directly into their company’s servers at work. That’s basically what …

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These 10 essential browser tweaks fix the web’s biggest annoyances

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Say “so long” to perpetual cookie pop-ups, impossible-to-read pages, and other internet irritations. This rusty ol’ internet of ours sure has a lot to offer, but man, oh man, can it be annoying to use. From ad-infested websites to autoplaying videos and an endless array of pop-up provocations, it’s a wonder anyone makes it through the day without going completely berserk. Read Full Story

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How Unified ID 2.0 Will Affect Ad Personalization

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We’re all accustomed to ads following us around the internet. Is it a little creepy? It can be, but many people write it off as a part of using the web. However, the world is changing. With a greater emphasis on privacy, the way personalized ads follow you around the internet could be, too. The big fish in the middle of all this Google, announcing in 2020 that by 2022, it would end the use of third-party cookies (what advertisers use to track you) on its browser, Chrome. Ads are a fundamental part of how the internet works, so the quest to find a new way to provide users with personalized ads began and Unified ID 2.0 has established itself as a front runner. What Is Unified ID 2.0? Unified ID 2.0 is a proposed replacement for cookie tracking on the internet. It aims to add an extra layer to …

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Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

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30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their consumers’ attention Given the ecommerce slump in March, April has seen a 43% thanks to users wanting to make purchases and paid advertising. A lot can happen in a week, and a lot has happened indeed. Our weekly key insights this week brings you an eagle-eye view of the marketing space, across silos in customer experience (CX), agile marketing, and lots more. Data and silos in CX According to content …

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Advertisers Think These Metrics Will Take on More Importance in A Cookie-Less World

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With close to half (47%) of marketers saying they use cookies for advertising purposes, advertising in a cookie-less world will not be without its challenges. New data from Advertiser Perceptions has found that marketers and agencies believe that reporting tops the list of campaign phases that will become more challenging in a world without cookies.… Read More » The post Advertisers Think These Metrics Will Take on More Importance in A Cookie-Less World appeared first on Marketing Charts .

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