How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

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The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed. What are the advantages of the buy online, pick up in-store strategy, and how can retailers deliver? Here are some tips to consider. What Is Buy Online, Pick Up In-Store (BOPUS)? BOPUS stands for Buy Online, Pick Up In-Store. It is sometimes also shortened to BOPIS. True to its name, it gives shoppers the option to order items online and pick them up in-store. Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. On the checkout landing page, customers can choose the date, time, and pickup location. Retailer …

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The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

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Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed. Any data that supports the strong continuance of these businesses is well worth sharing. In this article, I’ll provide results from 900 data points I pulled while analyzing the top local-pack-ranked grocery store in each of the 50 US capital cities. I’ll also summarize the practical tactics I’ve learned from listening to grocers and their marketers, highlighting how they’re adapting and succeeding in unprecedented times. It’s my hope that both in-house and agency grocery marketers will …

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Practical tips to transition your ecommerce business in the second half of 2020

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30-second summary: The idea of flexible pricing is to ensure sales, and it’s easier to make sales by selling products at the lowest price. However, your goal should be to find a price at which consumer purchasing friction is low, and the profit margin is fair enough. Leveraging perpetual inventory management software for inventory accounting is ideal for ecommerce sites. It will keep you up to speed about the sale and purchases of goods and items. Be it a loyal customer or a new customer, ecommerce stores need to ensure that every customer passes through the same authentication steps with no exceptions. Employing AI and Machine Learning algorithms could help in this case. If you haven’t got a chatbot for your business, then this is the time to get one. You can get a chatbot builder or take the help of an agency to construct a bespoke chatbot to drive …

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Shopify Review

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. One platform where you can sell just about anything to anyone anywhere? That’s Shopify in a nutshell. But once you unpack it, it’s easy to see why it powers over 1 million websites and manages billions in sales. Gone are the days when you had to figure out how to start an ecommerce site from scratch. With Shopify, having a virtual storefront up and running is possible in a matter of minutes. It offers you plenty of marketing tools to make your store a success from the start. Whether you’re a small business starting up or you’re already raking in millions in sales, Shopify is an extremely powerful ecommerce website builder that helps your online business empire run smoothly, capture sales, and grow. Shopify Compared to The Best Ecommerce …

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PepsiCo is scaling up regenerative agriculture on 7 million acres of land

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The push will bring new techniques to sequester carbon to nearly all of the company’s agricultural footprint. In a year, PepsiCo buys around 4 billion pounds of potatoes to make potato chips. It’s one piece of the massive web of farms that supply the company, which the company wants to use to help make an equally massive change: By the end of the decade, it now plans to work with the tens of thousands of farmers in its supply chain to spread regenerative agriculture—practices that can help improve sustainability—across 7 million acres, or roughly its entire agricultural footprint. It estimates that the changes will eliminate at least 3 million tons of greenhouse gas emissions. Read Full Story

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3 Critical PPC Lessons from 2020 for a Brilliant 2021

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The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, smart, effective PPC has literally saved brands from the brink of devastation. But let’s face it, PPC pros have been in a near-constant state of reinvention since PPC first became a thing. Compared to other marketing disciplines such as print and broadcast, we’re in our adolescence at best, which is actually an exciting place to be. 2020 just made us do a lot more reinventing and adapting in a very short amount of time. The tumult of the past several months may be a hidden blessing. Smart PPC pros are now well-positioned to use the tools at their disposal to help brands ride a wave of recovery while adapting to new normals in …

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Amazon Go expanding to larger Seattle store, licensing tech to retailers

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Competitors like AiFi and Grabango will likely get a boost from the surge of attention. Today Amazon opens a 10,400-square-foot cashier-free grocery store in Seattle. The Wall Street Journal reports that the company hopes the store “will serve as a showcase for its technology as it seeks to sell its system to other businesses,” particularly convenience stores, airport shops, and stadium stores. The technology would likely be offered as a service, either under a licensing or profit-sharing model. Currently, twenty-five smaller Amazon Go stores operate in the U.S. Read Full Story

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Sales lift from AOOH averaged nearly 19% across four CPG categories

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30-second summary: Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store. Vibenomics, a tech-driven AOOH advertising company partnered with IRI®, a data analytics and marketing company with sku-level access to point-of-sale data, to measure the direct sales impact of exposure to AOOH advertising. After looking at the level of spend across several stores in a short period of time, the results showed an average 18.8% sales lift from four CPG categories including hair shampoo/conditioner, skin care, dry packaged dinner mixes, and adult beverage. The most significant lift in sales seen in the adult beverage category at 34.1%. Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store, but it can be difficult to have a clear understanding of ROI. To address this, Vibenomics, a tech-driven …

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